JOB OVERVIEW
The Creative Director is responsible for the oversight, creation and direction of brand strategy, voice, and initiatives. This position will drive the overall marketing vision for the brand in partnership with the founder of the company. They will continue to evolve the imagery, voice, and themes of the Felina brand as we evolve and expand into new customer and product channels. The Creative Director will work directly with and alongside Design and E-commerce leaders to spearhead all creative planning for the brand. This is a hands-on role with an individual that has both the capability to be a strategic thinker while also excellent at execution of projects.
ROLES AND RESPONSIBILITIES
- Partner with the Design/Ecom/Sales Team to establish a unified brand understanding and voice
- Responsible for both wholesale and retail marketing strategy and execution including print, social media, and traditional media
- Conceptualize campaign vision, connecting graphics, copy, content websites, social media, and other marketing materials
- Oversee the creative direction of all image assets including brand and product photoshoots
- Work with outside social agencies on content and the ability to direct content creators to produce imagery. This includes not only content creation but determining and posting content in the appropriate channel.
- Oversee the development of creative briefs for brand and video content
- Partner with the Content Production Team to ensure assets are captured and photoshoots are executed on-time and reflects the overarching creative direction
- Guide the direction of all online assets, inclusive of contents websites and social media
- Guide unique and well-crafted copy that fits brand standards and communicates effectively to the Felina demographic. This includes directing daily email design and copy that aligns with the goals of the business
- Present and oversee the presentation of final concepts, and coordinate production and dissemination for cross-organizational use
- Ensure all visual communication and brand standards are met departmentally and throughout the organization
- Translate marketing objectives into clear creative strategies that the marketing team can execute
TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)
- Proficient in creative process, marketing, graphic design and brand development
- Analytical viewpoint and ability to tie performance of sales metrics with marketing initiatives.
- Highly proficient in design copy and general marketing guidelines
- Highly proficient in brand development and multichannel marketing concepts
- Proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word)
- Proficient in creative software, including Photoshop, InDesign, etc.
- Ability to work effectively and collaboratively with cross-functional teams and stakeholders
- Strong creative leadership skills
- Strong planning and communication skills
- Deadline-driven with a strong sense of urgency
EDUCATION AND EXPERIENCE
- Bachelor’s Degree in Marketing or related field
- Minimum 8 years’ experience in a brand or creative management capacity
- Experience in retail and wholesale marketing
Felina
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