GENERAL SUMMARY
The Senior Director, Brand and
Content Marketing is responsible for positioning the USAHS brand to key
constituents through development and execution of content and social media
strategies that maximize engagement and follower growth and encourage interest
in USAHS among prospective students and other audiences. This role leads all
aspects of brand and program marketing – website content, student journey
messaging, personalization, influencer activation strategies and content. A
critical outcome and KPI for this role is the generation of prospective student
leads through organic (owned and earned) channels.
As a key member of the marketing
leadership team, the Senior Director, Brand and Content Marketing is
responsible for planning, developing, and executing impactful content, both
text and visual, to drive long-term brand equity. This position is responsible
for overseeing the creation and distribution of USAHS content across multiple
channels and digital sites. The ideal candidate is a creative strategist with
strong execution skills who understands brand development and storytelling and
will use marketing analytics and data to make decisions.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Brand Management, Storytelling, Positioning
Craft a compelling brand narrative and bring
this to life via creative marketing and channel execution
Define and communicate differentiators and
outcomes that support premium brand position and program value propositions
relevant to the target audience
Identify and develop relevant and compelling
digital media content and creative assets for social media distribution,
websites and blog
Social Media Strategy
Develop social media strategies, identifying
platforms relevant to target audiences
Develop compelling content to engage target audiences,
build active communities, encourage engagement and grow brand preference
Establish editorial calendar and direct content
creation (copy/photo/video) for social media channel posting
Monitor community engagement and reputation
sentiment
Website Design and Content
Direct website visual design and user experience
Create content that will generate traffic, engage/influence
visitors and convert to leads
Collaborate with web developers to design page
templates adhering to brand guidelines and positioning
Create, audit and update content, including copy,
photos, videos, infographs, etc.) for web pages, landing pages and blogs
Prospective Student Nurturing
Develop and execute communication outreach
strategies to prospective students through email, SMS and other channels to
build brand/program awareness and influence consumer behavior
Recommend communications flow, develop content,
collaborate with Marketo team to coordinate implementation
Collaborate with enrollment team to identify and
execute outreach efforts to drive pipeline performance
Marketing Effectiveness Evaluation and Analytics
Set marketing channel goals: work with field recruitment, enrollment and
channel-marketing managers to develop a clear marketing tactical plan and
channel-specific goals (i.e., direct mail, web marketing, paid search, etc.)
Track performance of marketing strategy through
measurement and analysis of prospective student inquiries, conversion, and
retention to understand effectiveness and ROI
Measure, report and analyze all marketing
activity, quantify expected results and track performance to drive business
growth
Professional Development
Lead and coach a team of marketing professionals
with appropriate skill set and experience to achieve marketing/business goals
Interface with academic partners to ensure clear
understanding of program elements such as admissions requirements, course
curriculum, program outcomes and differentiators, and professional
accreditations
OTHER DUTIES AND RESPONSIBILITIES
May perform other duties and responsibilities that
management may deem necessary from time to time
POSITION IN ORGANIZATION
Reports to: Chief
Marketing Officer
Positions Supervised: Marketing Specialist (social media), Marketing Coordinator
(generalist)
TECHNICAL, MANAGERIAL & PEOPLE SKILLS REQUIRED
To perform this job
successfully an individual must be able to perform each essential duty
satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based
on performance of each essential function.
Reasonable accommodations may be made to enable individuals with
disabilities to perform essential functions.
EDUCATION and/or EXPERIENCE
Minimum 10+ years marketing management
experience required
Bachelors’ degree in marketing, management,
communications or related field required, MBA or graduate level education
desirable
Proven experience leading external creative
agencies in the development of content and campaign creative (initial
briefings, storyboards, video, and static creative, etc.)
Experience with new and existing social media
platforms and a technical understanding of how to generate awareness and
engagement
Ability to streamline processes and develop an
efficient pipeline for asset creation
Experience in understanding market research and business
analytics; capable of spotting trends leading to marketing innovation
Experience in developing marketing plans and
tactics to drive lead generation, conversion and retention
Must be intelligent, professional, mature and
well-organized
Must have experience developing and managing a
budget and understanding financial implications of marketing programs
Strong presentation skills. Excellent oral and
written communications skills
Strong relationship building skills
A good listener and collaborator
High level of enthusiasm and dynamism, functions
well in a team-driven and highly creative environment
Strong organizational, prioritization and time
management skill
Demonstrated ability to work in a high-pressure,
deadline-oriented environment, handling multiple projects and priorities
Previous experience in the higher education
marketplace is a plus
LICENSURE and/or CERTIFICATION
N/A
TRAVEL
Ability to travel domestically a
requirement of the position
BUSINESS COMPETENCIES
To perform the job successfully, an individual should
demonstrate the following competencies:
Collaborates
- Building partnerships and working collaboratively with others to meet
shared objectives.
Being
Resilient – Rebounding from setbacks and adversity when facing difficult
situations.
Instills
Trust – Gaining the confidence and trust of others through honesty,
integrity, and authenticity.
Drives
Results – Consistently achieving results, even under tough circumstances.
Innovation
- Creating new and better ways for the organization to be successful.
Customer
Focus – Building strong customer relationships and delivering
customer-centric solutions.
Drives
Engagement – Creating a climate where people are motivated to do their best
to help the organization achieve its objectives.
People
Leadership – Leads by example when it comes to finding and developing
talent, with a focus on talent acquisition strategies, setting performance
targets that raises standards and development of high potential talent.
WORK ENVIRONMENT
Work is performed primarily in a standard office environment but may involve
exposure to moderate noise levels. Work involves operation of personal computer
equipment for six to eight hours daily and includes physical demands associated
with a traditional office setting, e.g., walking, standing, communicating, and
other physical functions as necessary.
The University of St. Augustine for Health Sciences is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.
University of St. Augustine
Related jobs:
Grandmother Role for Commercial
Job Description
A heartfelt commercial is seeking a warm, charismatic grandmother who can braid hair naturally and confidently. This role will showcase family connection and authentic cultural care moments, making it a great opportunity for talent who bring genuine personality and on-camera presence.
Job Responsibilities
-
Braid a child’s hair on camera in a natural, comfortable manner
-
Portray a loving, nurturing grandmother figure
-
Follow direction from the production team during filming
-
Participate in a friendly, family-centered commercial environment
Requirements
-
Black female talent, portraying a grandmother
-
Must know how to braid hair
-
Comfortable working on set and performing simple actions on camera
-
Ability to work during the scheduled shoot window
Compensation
-
Paid non-union commercial role
-
Rate: $400
Holiday Film Extras – Adults & Children
Job Description
A heartwarming holiday production is seeking reliable and enthusiastic extras to bring festive scenes to life. This project is perfect for talent who enjoy working in family-friendly environments and want to be part of a fun seasonal shoot. The film features lively holiday activities and requires both adults and children to help create authentic, joyful moments on screen.
Job Responsibilities
-
Participate in background scenes set in a holiday-themed environment
-
Follow on-set directions from production staff
-
Maintain professionalism during long shoot hours
-
Work collaboratively with other background actors to create natural crowd interactions
Requirements
-
Adults and children welcome; all minors must be at least 7 years old
-
Any ethnicity; girls and boys
-
Minors must have a valid work permit
-
Adults must be 18+
-
Ability to work late-evening or nighttime hours
-
Parents/guardians must accompany minors if booked
Compensation
-
Paid background roles
-
Hours vary depending on scene
-
Additional compensation details provided upon booking
Gala Guests / Board Members
Job Description
A vertical micro-drama series filming in Atlanta is seeking men and women to portray upscale gala guests and high-profile board members. These roles help bring to life an elegant fundraising event and a tense corporate environment. Talent should have a polished look, confident presence, and the ability to blend naturally into luxury, high-society settings.
Job Responsibilities
-
Portray refined, upscale guests or executives at a formal gala
-
Maintain a polished, professional appearance on camera
-
Follow direction from the production team to support scene tone and background action
-
Arrive on time with wardrobe options that match an elegant evening or business-professional setting
-
Maintain continuity and professionalism throughout filming
Requirements
-
Men and women
-
Ages 30–65
-
Any ethnicity
-
Strong ability to portray wealthy, influential, or corporate individuals
-
Must be local to Atlanta or able to self-report
-
Available during the week of December 8th, 2025
Compensation
-
Paid background roles; rate provided upon selection
Nathan Prescott – Shady Wealthy Businessman
Job Description
A vertical micro-drama series filming in Atlanta is seeking an actor to portray Nathan Prescott, a wealthy, calculating businessman in his 60s. Nathan is polished and influential but carries a dark undercurrent — he is hiding something, and his actions add to the tangled web of deception surrounding the Jameson family. This role requires a strong dramatic actor with the ability to deliver tension, mystery, and emotional restraint.
Job Responsibilities
-
Portray Nathan with quiet authority, subtle menace, and layered emotional depth
-
Deliver scenes that balance charm with an unsettling edge
-
Work closely with cast members to create believable high-society and business dynamics
-
Follow direction from the creative team to support suspenseful story beats
-
Maintain professionalism and continuity throughout filming
Requirements
-
Male actor, 60s
-
Caucasian
-
Strong dramatic acting skills with the ability to play mysterious and morally ambiguous characters
-
Must be local to Atlanta or able to self-report
-
Must be available during the week of December 8th, 2025
Compensation
-
Paid role; rate provided upon selection
Brittany Hartford – Stylish & Assertive Executive Assistant
Job Description
A vertical micro-drama series filming in Atlanta is seeking an actress to portray Brittany Hartford, a sharp, stylish, and assertive executive assistant in her late 20s to early 30s. Brittany is polished, confident, and always two steps ahead — the kind of woman who thrives in high-pressure corporate environments. This role requires excellent dramatic instincts, strong presence, and the ability to balance professionalism with underlying tension.
Job Responsibilities
-
Portray Brittany with confidence, poise, and sharp emotional awareness
-
Deliver grounded, compelling performances in both corporate and interpersonal scenes
-
Collaborate with cast members to build believable workplace dynamics
-
Follow direction from the creative team for dramatic and story-driven moments
-
Maintain continuity, professionalism, and a polished appearance throughout filming
Requirements
-
Female actor, late 20s to early 30s
-
Any ethnicity
-
Strong dramatic acting ability
-
Ability to portray a stylish, assertive, high-functioning professional
-
Must be local to Atlanta or able to self-report
-
Must be available during the week of December 8th, 2025
Compensation
-
Paid role; rate provided upon selection
Richard Jameson – Wealthy, Controlling Patriarch
Job Description
A vertical micro-drama series filming in Atlanta is seeking an actor to portray Richard Jameson, the powerful and intimidating head of the Jameson family. Richard is wealthy, calculating, and deeply invested in maintaining control over both his business empire and his family. He is polished on the outside but ruthless underneath, and his presence fuels much of the tension within the story. This role requires a strong dramatic actor capable of commanding the screen with authority and emotional complexity.
Job Responsibilities
-
Portray Richard with a commanding presence, emotional intensity, and quiet menace
-
Deliver dramatic, tension-filled scenes that drive major story turns
-
Convey authority, manipulation, and deeply buried vulnerability
-
Collaborate with cast to build authentic family dynamics
-
Follow direction from the creative team to support the show’s dramatic arc
-
Maintain continuity and professionalism throughout production
Requirements
-
Male actor, 60s
-
Caucasian
-
Strong dramatic acting skills with the ability to portray power and subtle intimidation
-
Must be local to Atlanta or able to self-report
-
Available during the week of December 8th, 2025
Compensation
-
Paid role; rate provided upon selection
Evelyn Jameson – Successful & Sharp Real Estate Professional
Job Description
A vertical micro-drama series filming in Atlanta is seeking an actress to portray Evelyn Jameson, a polished, intelligent, and highly successful real estate professional in her 30s. Evelyn is warm, confident, and effortlessly put together — but becomes increasingly entangled in the unfolding family and workplace drama around her. This role requires a strong actor with emotional depth, poise, and the ability to deliver grounded performances.
Job Responsibilities
-
Portray Evelyn with natural confidence, professionalism, and charm
-
Deliver nuanced dramatic moments that show both strength and vulnerability
-
Work closely with scene partners to build realistic relationship dynamics
-
Follow direction from the creative team for emotional and story-driven beats
-
Maintain professionalism, continuity, and consistency throughout filming
Requirements
-
Female actor, 30s
-
Any ethnicity
-
Strong dramatic acting ability and emotional control
-
Ability to portray a smart, composed, career-driven woman
-
Must be local to Atlanta or able to self-report
-
Available during the week of December 8th, 2025
Compensation
-
Paid role; rate provided upon selection
Drew Jameson – Charming but Untrustworthy Brother
Job Description
A vertical micro-drama series filming in Atlanta is seeking an actor to portray Drew Jameson, the charismatic yet unreliable younger brother in a complicated family and workplace storyline. Drew is smooth-talking, impulsive, and often finds himself in situations caused by his own poor decisions. This role requires an actor with strong emotional range, the ability to play both charm and deceit, and a talent for grounded dramatic performance.
Job Responsibilities
-
Portray Drew with charm, wit, and layered emotional conflict
-
Deliver dramatic scenes that balance likability with underlying dysfunction
-
Work closely with scene partners to build authentic sibling and interpersonal dynamics
-
Follow creative direction to support tension-driven story arcs
-
Maintain continuity, professionalism, and strong on-camera presence throughout filming
Requirements
-
Male actor, early 30s
-
Any ethnicity
-
Strong dramatic acting ability with subtle comedic undertones
-
Ability to portray a charismatic but untrustworthy personality
-
Must be local to Atlanta or able to self-report
-
Available during the week of December 8th, 2025
Compensation
-
Paid role; rate provided upon selection
Kelsey Whitman – Confident Professional Entangled in Workplace Drama
Job Description
A vertical micro-drama series filming in Atlanta is seeking an actress to portray Kelsey Whitman, an intelligent, polished, and self-assured woman in her early 30s. Kelsey is caught in a charged workplace dynamic, bringing sophistication and sharp emotional presence to every scene. This role requires an actress capable of delivering subtle tension, grounded realism, and captivating screen charisma.
Job Responsibilities
-
Portray Kelsey with confidence, emotional nuance, and natural sophistication
-
Deliver grounded performances that support dramatic and relationship-driven scenes
-
Work closely with cast members to build believable workplace interactions
-
Follow direction from the creative team for key dramatic beats
-
Maintain continuity and professionalism throughout filming
Requirements
-
Female actor, early 30s
-
Any ethnicity
-
Strong dramatic acting skills with the ability to convey subtle tension
-
Must be local to Atlanta or able to self-report
-
Available during the week of December 8th, 2025
Compensation
-
Paid role; rate provided upon selection
Chase Jameson – Ambitious Junior Executive
Job Description
A vertical micro-drama series filming in Atlanta is seeking an actor to portray Chase Jameson, a sharp and ambitious junior executive in his early 30s. Chase is eager to climb the corporate ladder and often finds himself caught between loyalty, temptation, and high-pressure decisions. This role requires strong dramatic ability, emotional nuance, and a polished professional presence.
Job Responsibilities
-
Portray Chase with confidence, ambition, and subtle internal conflict
-
Deliver grounded and emotionally layered performances
-
Work closely with other cast members to build realistic workplace dynamics
-
Follow direction from the creative team to support key dramatic moments
-
Maintain professionalism and continuity throughout filming
Requirements
-
Male actor, early 30s
-
Any ethnicity
-
Ability to portray a polished, career-driven professional
-
Strong dramatic acting skills
-
Must be local to Atlanta or able to self-report
-
Must be available during the week of December 8th, 2025
Compensation
-
Paid role; rate provided upon selection
Stylist for Music Video (90s Retro Wardrobe)
Job Description
A music video filming in Atlanta is seeking a skilled stylist to curate a wardrobe of 90s-inspired outfits. The project requires assembling 10–14 complete retro looks that capture the vibrant, iconic fashion of the decade. This is a great opportunity for a stylist with strong creative vision and familiarity with vintage aesthetics.
Job Responsibilities
-
Source and style 10–14 authentic 90s retro outfits
-
Collaborate with the director and production team to match the creative concept
-
Ensure wardrobe continuity and proper fit for talent
-
Prepare outfits in advance and be present during filming for adjustments
-
Maintain an organized wardrobe setup throughout the shoot
Requirements
-
Experience as a stylist or wardrobe professional
-
Strong understanding of 90s fashion trends and aesthetics
-
Ability to source clothing, accessories, and specialty pieces
-
Must be local to Atlanta or able to self-report
-
Reliable, organized, and able to meet production deadlines
Compensation
-
Rate discussed upon selection
Ernesto – Cuban-American City Councilman
Job Description
A horror-comedy feature filming in the Florida Keys is seeking an actor to portray Ernesto, a Cuban-American city councilman caught in a chaotic struggle between developers and local residents. Ernesto is driven by personal gain and thrives in tense political situations, bringing dramatic realism and intensity to the story. This role requires strong emotional range and the ability to ground the film’s comedy with authentic character work.
Job Responsibilities
-
Portray Ernesto with conviction, dramatic nuance, and emotional depth
-
Deliver dialogue that reflects political tension and personal ambition
-
Work collaboratively with cast and director to support story-driven scenes
-
Maintain continuity and professionalism throughout production
-
Perform scenes that may require water interaction as the character must know how to swim
Requirements
-
Male, ages 40s–60s
-
Hispanic
-
Strong dramatic acting ability
-
Must be able to swim
-
Must be able to work as a local in Key West, FL
-
No travel or lodging provided
Compensation
-
$249 per day