We’re growing! John Henry Foster (JHFoster) has an exciting opportunity for a Marketing Coordinator/Specialist located in Eagan MN. The Marketing Coordinator/Specialist’s primary focus is developing a spectrum of content that reflects needs from the promotional and campaign initiatives to drive market demand and generate leads.
Summary: This role works within our growing digital marketing infrastructure to ensure high-quality and timely execution of campaign initiatives. This infrastructure includes marketing automation software, lead management system, CRM, WordPress, e-commerce, and other emerging technologies. A key project you will own is managing and supporting the day-to-day operations of our new e-commerce store and driving profitable new account and purchase volume growth as well as providing a better customer experience
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Essential Job Functions: *
- Create content for email, bi-weekly blog and product newsletters and video campaigns
- Manage the monthly content marketing calendar, ensuring ongoing development and publishing of high-valued, digital content for promotional purposes.
- Create original content and manage other content contributors, including: blogs, videos, infographics, PDFs, case studies and testimonials, among others, while ensuring the highest degree of accuracy and meeting JHFoster brand standards.
- Day-to-Day operations of our new e-commerce store: understanding the systems involved, the back and front end, and the process of new customer sign ups while working with the BD Coordinator to ensure each relationship is nurtured
- Creating content and communications for new sign ups and developing an email campaign around strategies
- Discover and deliver strategic insights and provide analytics to influence marketing strategy
- Work within the parameters of the strategy set by the Marketing Director and within the capabilities of the marketing automation software.
- Provide hands-on execution and support to both develop and review campaign setup built internally or with external agency partners.
- Update and post new content as needed for the JHFoster website within the WordPress environment.
- Provide support to our SEO agency on all initiatives to drive high organic search rankings and traffic. This includes any content contributions and reviews, targeted keyword management, and website meta tags. Manage the development of UTM codes.
- Develop and manage a social media strategy to foster engagement through our social channels. Use and test a variety of social media tactics to increase followers and engagement.
- Create the content for ongoing development of external facing sell sheets, flyers, and any other marketing and sales collateral as needed.
- Support the management of any and all content, image assets, literature and demo kits, and promotional campaign from our top suppliers. This includes serving up content for marketing purposes as well as for our sales team using SharePoint.
- Report on marketing metrics to illustrate effectiveness of social media performance.
Education/Experience:
- Bachelor’s degree in Marketing or related field.
- 2-3 years’ experience writing excellent effective content or equivalent experience in a related field
- 2-3 years’ experience working in digital marketing
- Have the ability to balance production timelines or multiple assets across a variety of topics
- Have a high standard for detail and quality control
- Excellent verbal and written communication skills with demonstrated success presenting concepts and ideas to others
- Comfortable reaching out to people: subject matter experts, writers, peers, etc.
- Ability to pivot and change priorities if needed, handling multiples projects/details and meeting deadlines
- Creative, happy to spend time on both ideas and execution
- Ability to problem solve and work independently and with a team
- Proficient in Microsoft Office
- Knowledge and/or experience working with the following preferred, but not required: CRM, e-commerce, marketing automation, prospect list building, social media channels, graphic design, WordPress.
Physical Demands. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision and ability to adjust focus.
Work Environment. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
Who are we? We are a leading distributor of Industrial Air Compressor Systems and Electrical, Robotic and Pneumatic Automation solutions headquartered in Eagan MN with multiple locations in the US.
Why JHFoster?
- We believe in people. The JHFoster team looks for great people who are committed and focused. They know what it takes to produce the best results because it really is all about client satisfaction. We look for dedicated professionals from a variety of fields. Above all, a good fit for our team has a passion for excellence, solid experience, and a willingness to make a difference. We support you in developing your goals and growing in your career. In short, by joining our team, you increase your professional value and work on engaging projects. Most of all, you fit into a team focused on helping you grow your skills.
- We are innovative. JHFoster hosts many events that you may become a part of. From in-house trainings to out-of-town events, we always have something going on. We believe in innovation. With a JHFoster career, you exercise your creativity every day.
- We have a passion for excellence. JHFoster employs more than twenty people who have been dedicated to working at JHFoster for more than twenty years. We focus on providing the best customer service as a company to our customers. We offer a competitive salary and benefit package, including medical, dental, and a 401(k) program. If you’re looking for a place to build your skills, you will find it in a JHFoster career.
If you’re looking for a rewarding and challenging position with a growing company, we’d like to hear from you! If you require an accommodation to complete your application, please email [email protected].
JHFoster does not discriminate in employment opportunities or practices based on race, color, religion, sex, national origin, ancestry, age, physical or mental disability, medical condition including genetic characteristics, pregnancy, sexual orientation, marital status, familial status, veteran status, status regarding public assistance, membership or activity in a local commission or citizenship status, or any other characteristic protected by law.
Job Type: Full-time
John Henry Foster
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