The Digital Marketing Manager will lead the digital marketing process and is responsible for upholding all current and potential future equities of the Coen Markets, Coen Tire and NES brands, including voice, value proposition, promise and standards, across all digital and social media platforms. This individual will own all digital facing executions and will create and execute thoroughly researched integrated digital marketing plans to achieve the organization’s core objectives of building brand awareness, driving consumer traffic, fuel/food/inside sales for Coen Markets, tire sales for Coen Tire, and product and services sales for NES. These efforts including growing the sign ups, user-based and digital marketing to Club Coen, Coen’s loyalty program. The Digital Marketing Manager will achieve this through meaningful, impactful customer engagement, and will establish digital business success through the development, implementation, and ongoing management of a continually evolving strategy.
Mission & Guiding Principles:
It is Coen Markets’ mission to impress and satisfy guests with every visit, and make their lives simpler through following the seven core principles that guide us in every decision we make:
- Do the right thing, right now, every time
- Embrace change
- Communicate with transparency
- Respect and value guests and team members
- Treat our vendors as partners
- Have a passion for winning
- Committed to making a positive impact on our community
Responsibilities & Essential Functions:
Develop, implement and manage integrated marketing plans and tactics across a wide range of channels, including landing pages, content marketing, affiliate relationships, social, PR, print, email and digital. This includes both driving current/ongoing campaigns, as well as envisioning new campaigns consistent with our target audience’s needs, our organization’s key differentiators, and value propositions.
- Build and manage performance reports through Google Analytics, internal email and database software, as well as digital advertising platforms.
- Lead website and campaign optimization: SEO, Google Analytics, A/B testing, content optimization, cross/upselling, lead scoring and tagging.
- Create and implement tagging/campaign tracking across all digital channels to track and report out on what is working/not working.
- Lead digital reporting in marketing and cross-function team meetings
- Manage the maintenance and utilization of Club Coen loyalty data to create effective and successful marketing campaigns and club member connectivity and brand loyalty.
Effectively execute digital marketing campaigns through team collaboration, data analytics, competitive research and pushing the envelope to regularly test new and emerging channels.
- Collaborate with a wide variety of stakeholders to onboard new marketing technologies and platforms to achieve internal business unit goals and objectives.
- Collaborate with CMO and other marketing team members to strategize/build/integrate digital customer journey from strategic marketing plans across multiple digital platforms: digital ads, website, social media, etc.
- Work across multiple departments to manage digital strategy: place and manage ads, update and implement different versions, report what’s happening and why (patterns from behavioral data); identify and recommend next steps.
- Identify new technologies that can be used to make digital marketing more cost effective and efficient.
- Be agile: Respond quickly to opportunities and threats as campaigns progress.
- Operate marketing software, platforms and digital scheduling tools such as Feathr, Hootsuite, Facebook Ad Manager, LinkedIn Business Manager, Google AdWords. Provide guidance on new digital tools.
- Map business requirements to technology capabilities to help build and refine both tech stack and processes that span across numerous campaigns and association goals.
- Innovate: Stay up to date on what is happening in the digital marketing and technology space and be willing and ready to test and learn.
Analyze new and existing business opportunities through a disciplined approach to ensure sustainability and profitability of strategic and tactical digital marketing initiatives.
- Measure spend, ROI and KPIs across campaigns to show direct success or shortcoming, and to assist in preparing budgets.
- Evaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required.
- Forecast potential ROI and KPI metrics, including consumer traffic data gains and financial growth to Coen, to ensure continued success.
- Other responsibilities as required by business need
Functional Capabilities:
- Brand Advocate
- Customer Journey Mapping
- Digital Marketing Strategy, Planning, Execution and Analysis
- Content Marketing
- Web Analytics, Insights and Reporting
- Program Management/Agency Mgmt
- Search Engine Optimization (SEO)
- HTML
- Digital Advertising and Pay-Per-Click (PPC) Marketing
- Loyalty Marketing and Data Analytics
- Marketing Automation; SMS, Email & other Digital Marketing
- All other duties as assigned
Education, Experience and Skill Requirements:
- Bachelor’s degree in business or related field required. Master’s degree in Marketing or Integrated Marketing and Communications (pursuing or attained) preferred.
- Minimum 5+ years of professional experience in marketing with roles of increasing responsibility
- 3+ years professional experience in consumer-focused digital marketing with strong social media expertise
- Experience with multi-site retailing and foodservice a strong positive.
- Demonstrated successful experience of building or materially advancing a digital marketing program.
- Computer proficiency with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required
- Experience with various graphics design packages, digital photography, website and other management tools, among others needed to create, execute and manage a best-in-class digital marketing program, including Adobe Dreamweaver and Adobe Creative suite (Photoshop, InDesign, and/or Illustrator) or similar.
- Strong analytical skills and capabilities, including experience using array of marketing technologies and platforms such as Google analytics, email/marketing automation, SMS marketing, Geo-targeting, CRM/databases, Google AdWords, Facebook and LinkedIn Advertising, social media management platforms
- Experience with and ability to execute various types of design, execution and optimization of marketing campaigns, including customer journey flow, adjusting layout, copy, images, calls-to-action, and other content as needed.
- Strong understanding of the principles of marketing, communications and analytics.
- Sound project management and organization skills, strong attention to detail, ability to complete projects timely and accurately. Ability to multitask, operate under pressure, and prioritize.
- Highly effective communication (verbal and written); strong interpersonal skills; strong team building and ability to work in a team environment; strong comfort and impact presenting to internal teams.
- Team player. Ensures team goals are met or exceeded; strong capabilities in partnering with internal stakeholders to achieve desired outcomes.
- Ability to formulate recommendations based on a broad set of inputs and facts.
- Ability to work effectively in ambiguous situations with the ability to be decisive while working cooperatively with others.
- Possess a keen interest in professional development, learning and growth
- Must be at least 21 years old.
- Must be able to pass pre-employment testing, including background check, drug screen, and Motor Vehicle (MVR) check.
Licensure/Certification:
- Valid State Driver’s License, proof of insurance, and reliable transportation is required
PM20
PI192014892
Coen Markets
Related jobs:
Senior Lady Casting Call – HVAC Commercial in San Antonio
Job Description
A paid HVAC commercial is seeking a senior woman to appear in a featured role in San Antonio. This casting call is open to women of any ethnicity, ages 60–70s, who can bring warmth and authenticity to screen.
This is a full-day shoot for a regional commercial project.
Job Responsibilities
-
Portray a senior woman in a commercial setting
-
Follow direction from the production team
-
Deliver natural, expressive on-camera reactions
Requirements
-
Female talent
-
Age range: 60–70s
-
Any ethnicity
-
Local to San Antonio
Compensation
-
$300 flat rate
Panhandler Casting Call – HVAC Commercial in San Antonio
Job Description
A San Antonio HVAC commercial is casting a senior actor to portray a panhandler in a featured scene. This paid commercial role is seeking authentic talent who can bring depth and realism to the character.
The role contributes to the emotional tone of the commercial and requires a strong on-camera presence.
Job Responsibilities
-
Portray a panhandler character in a commercial scene
-
Follow direction from the director and crew
-
Maintain professionalism throughout filming
Requirements
-
Any ethnicity
-
Age range: 60–70
-
Local to San Antonio
-
Comfortable portraying a character role
Compensation
-
$300 flat rate
Child Actors Casting Call – HVAC Commercial in San Antonio
Job Description
A paid HVAC commercial in San Antonio is now casting three children to portray the kids of a working family. This kids casting call is seeking boys and girls to bring natural energy and warmth to a family commercial campaign.
Producers are looking for children who can appear comfortable on camera in home-based scenes.
Job Responsibilities
-
Portray family children in a commercial
-
Participate in light, natural family interactions
-
Follow direction from the production team
-
Be available for the full shoot day
Requirements
-
Three children: ages 9, 8, and 2
-
Boys and girls
-
Local to San Antonio
-
Parent/guardian must be present and available
Compensation
-
$250 per child
Latina Wife Casting Call – HVAC Commercial in San Antonio
Job Description
A commercial HVAC project is casting a Latina woman in her 30s to portray the wife of an AC worker in San Antonio. This paid commercial role highlights a warm, family-oriented storyline.
Producers are looking for a relatable, natural on-camera presence to bring authenticity to the family dynamic.
Job Responsibilities
-
Portray a supportive spouse in a commercial setting
-
Participate in family-based scenes
-
Follow direction from the creative team
-
Be available for the full shoot day
Requirements
-
Latina female
-
Age range: 30s
-
Local to San Antonio
-
Comfortable appearing in family-focused scenes
Compensation
-
$550 flat rate
Latino AC Worker Casting Call – HVAC Commercial in San Antonio
Job Description
A paid HVAC commercial is now casting a Latino male actor in his 30s to portray an AC worker in San Antonio, Texas. This commercial casting call is seeking talent who can authentically represent a hardworking HVAC technician in a relatable family-focused campaign.
This is a full-day shoot for a regional commercial project. Talent must be available as a local hire in San Antonio.
Job Responsibilities
-
Portray an HVAC/AC technician in commercial scenes
-
Perform light action related to air conditioning work
-
Follow direction from the production team
-
Maintain a professional, approachable on-camera presence
Requirements
-
Latino male
-
Age range: 30s
-
Able to work as a local hire in San Antonio
-
Available for a full shoot day
Compensation
-
$650 flat rate (may cover up to a day and a half)
Los Angeles Women Casting Call for Health & Wellness Brand Commercial
Job Description
A major health and wellness brand is now casting Los Angeles–based women for a paid commercial shoot. This LA casting call is seeking vibrant, confident women in their late 30s to 40s to represent positivity and authenticity on camera.
Producers are looking for women of all ethnicities with a great sense of humor and uplifting energy. The campaign will highlight natural beauty, real smiles, and feel-good vibes for a nationally recognized wellness brand.
Job Responsibilities
-
Appear in a commercial campaign for a health and wellness brand
-
Bring natural personality, warmth, and humor on camera
-
Follow direction from the creative and production teams
-
Be available for the scheduled shoot window
-
Maintain a positive and professional on-set presence
Requirements
-
Women based in Los Angeles
-
Late 30s to 40s age range
-
All ethnicities encouraged to apply
-
Great sense of humor and good vibes
-
Comfortable appearing in a commercial setting
-
Available for filming within the production window
Compensation
-
Paid commercial opportunity
-
Professional brand exposure
Job Description
A new non-union short film titled “Wound Salt” is casting South Asian actors and actresses for eight upcoming roles. The project will film in the late Spring/Summer and follows a powerful story about betrayal, grief, and a life-changing encounter on a desolate shore.
The film centers on a young man reeling from personal loss and facing a pivotal decision between the weight of his past and the dangerous spark of a stranger who knows his darkest secrets.
This project offers professional film credit and festival and screening entries. While currently unpaid, food and drinks will be provided on set.
Job Responsibilities
-
Portray key characters in a dramatic short film
-
Participate in scheduled auditions and rehearsals
-
Collaborate with the director and creative team
-
Deliver emotionally grounded performances in character-driven scenes
Roles
-
7 Roles: Ages 18–35 (South Asian actors and actresses)
-
1 Role: Female, Ages 45+ (South Asian actress)
Requirements
-
South Asian actors and actresses
-
Non-union performers
-
Strong dramatic acting ability
-
Submit headshot for consideration
Compensation
-
Currently unpaid
-
Food and drinks provided on set
-
Professional film credit
-
Film festival and screening entries
Youth Ice Hockey Players Casting Call – Pittsburgh, PA
Job Description
A new project is now casting youth ice hockey players in the Pittsburgh area. This kids casting call is seeking experienced young athletes who know how to play ice hockey and have their own equipment.
Producers are looking for energetic players ready to hit the ice for a paid filming day. If your child loves hockey and is comfortable skating and playing in full gear, this is a great opportunity to appear in a professional production.
Job Responsibilities
-
Participate in on-ice hockey scenes during filming
-
Arrive with personal hockey equipment
-
Follow direction from the production and coaching team
-
Maintain focus and safety during ice scenes
-
Be available for a full day of filming
Requirements
-
Ages 9–15
-
Any gender
-
Any ethnicity
-
Must know how to play ice hockey
-
Must have own hockey equipment
-
Available for full filming day
-
Parent/guardian must assist with required Pennsylvania entertainment work permit
Compensation
-
$250 for 8 hours
-
$50 equipment bump
Casting Assistant & Talent Scouter Hiring – Mumbai
Job Description
A casting team in Versova, Mumbai is now hiring for Casting Assistant and Talent Scouter positions. This is an exciting opportunity for individuals interested in working behind the scenes in the entertainment industry and helping discover new talent.
If you’re organized, passionate about casting, and eager to grow within film, television, or digital media, this role offers hands-on experience in talent coordination and scouting.
Job Responsibilities
-
Assist with talent sourcing and casting coordination
-
Scout and identify potential talent for upcoming projects
-
Help manage casting submissions and databases
-
Support casting calls and talent outreach
-
Collaborate with the casting team on daily operations
Requirements
-
Based in or near Versova, Mumbai
-
Strong communication and organizational skills
-
Interest in casting and talent development
-
Ability to work independently and as part of a team
-
Comfortable handling digital forms and submissions
Compensation
-
Paid position (details provided upon selection)
Marching Band & Parade Goers Casting Call – Slidell, LA
Job Description
A new production titled A Christmas Kind of Love is now casting background talent for a parade scene filming in Slidell, Louisiana. This paid casting call is seeking a marching band made up of middle school and high school–aged performers, as well as parade goers of all ages.
Producers are looking for energetic local talent to bring authenticity and excitement to a festive parade sequence. If you’re part of a marching band or simply want to appear as a parade attendee, this is a great opportunity to be part of a holiday-themed production.
Job Responsibilities
-
Perform as a marching band member in a parade scene
-
Participate as a parade goer in background scenes
-
Follow direction from assistant directors and production staff
-
Maintain enthusiasm and energy during filming
-
Be available for the scheduled shoot day
Requirements
-
Middle school and high school–aged marching band members (including baton twirlers and dancers)
-
Parade goers of all ages
-
Local to Slidell, LA or surrounding area
-
Comfortable working as paid background talent
-
Available for filming during the scheduled production window
Compensation
-
Paid background role
Groupie & Girlfriend Casting Call – Atlanta, GA
Job Description
A new major series is now casting groupie and girlfriend roles in Atlanta, Georgia. This paid casting call is seeking cute, model-type women of all ethnicities to appear in recurring scenes.
Producers are looking for confident, camera-ready talent with strong presence and full availability within the production window. If you’re interested in working on a high-energy television series and gaining on-set experience, this is a great opportunity.
Job Responsibilities
-
Portray a groupie or girlfriend character in a scripted series
-
Follow direction from the production and creative team
-
Maintain a polished, camera-ready appearance
-
Be fully available during the filming window
-
Provide required submission materials
Requirements
-
Female talent
-
All ethnicities encouraged to apply
-
Model-type look preferred
-
Must be available in Atlanta, GA
-
Full availability within the listed production window
-
Submit name, email, phone number, height, age range, and two recent photos
Compensation
-
$100 for 8 hours
Job Description
A team is now casting U.S.-based UGC creators for upcoming paid projects focused on corporate and professional brands. Selected creators will produce content for a real estate company, demonstrating how their product works in a professional yet engaging style.
This is a paid UGC commercial opportunity. Content will be used for brand marketing purposes only, and creators are not required to post on their personal social media pages.
Job Responsibilities
-
Create engaging UGC-style video content explaining a real estate product
-
Follow a provided brief and explainer video for guidance
-
Self-shoot using a smartphone (iPhone or similar device)
-
Follow script and shot list provided by the brand
-
Deliver professional, clear, and energetic on-camera performance
Requirements
-
U.S.-based creators
-
Male or female talent, ages 35 and older
-
Prior experience creating content for corporate or professional brands (e.g., corporate, real estate, financial industry)
-
Fun, energetic personality with strong on-camera presence
-
Ability to self-film with smartphone equipment
-
Submit headshots/photos, self-tape or reel, portfolio/website, contact information, and social media handles
Compensation
-
$400 per project
-
Detailed creative brief and explainer recording provided