Sharesale
Log InSign Up
HomeBrand Director

Brand Director

$$$

Position Summary

The Brand Director will develop the marketing strategy for new and existing products within the assigned brand portfolio to drive profitable and sustainable growth in alignment with Proximo’s long term goals.

Role & Responsibilities

Responsible for managing consumer marketing budget with the following responsibilities:

  • Oversee and develop portfolio marketing strategy for large brand or multiple smaller brands, ensuring alignment to the broader organization objectives
  • Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
  • Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
  • Provide direction on the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
  • Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
  • Effectively manage brand budgets to optimize marketing spend
  • Summarize insights, trends, and consumer behaviors into further development of the brand storyline
  • § Development of line-extensions for the brand – project management of all new packaging, liquid etc.
  • Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand’s strategy
  • Invest time into the development of direct reports and identify opportunities for advancement within Proximo
  • Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department

Key Competencies

  • Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
  • Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
  • Business Acumen–Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
  • Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
  • Planning/Organizing–Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
  • Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
  • Managing People–Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
  • Commercial Skills: Strategy, pricing, promotion, distribution, negotiation and accountability.
  • Financial Skills: P&L Management (pricing, costs, margins, tax, discounts). Relationship management: Establish and maintain positive business relationships between stakeholders, both internal and external, by building appropriate rapport through credibility and reliability; Steadily builds and maintains connections through regular communication with business partners; Routinely measures the health of relationships with key stakeholders and identifies actions to strengthen them.

Key Relationships

  • Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR, Cross functional interaction with: Proximo Canada, Proximo UK, Mexico, Casa Cuervo marketing department
  • External: Distributor Partners Agency Partners: Advertising/Creative/Social Media/PR

Knowledge and Experience

  • 7+ years of brand management and brand building experience preferably related to the Spirits Industry or FMCG.
  • A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals
  • Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
  • Up-to-date on marketing trends, new media platforms and benchmarking with other industries
  • Understanding consumer insights and aligning all strategies to feed these needs
  • Excellent presentation and communication skills
  • Analytical skills- identify the full story and define implications from data analysis
  • Forward thinker, who proactively seeks opportunities and proposes solutions.
  • Positive attitude and influence.
  • Ability to lead and manage projects with cross-functional teams across the company and our distributor network.
  • Team oriented player that thrives in a collaborative environment.
  • Proficient in Excel, PowerPoint and Word
  • Bachelor’s degree in marketing or related field (required); advanced degree (preferred)

Proximo Spirits

Related jobs:

$$
Job Type:
Actor
Skills:
Acting

Casting Call: Feature Film – Stand-In Roles

Role 1:

  • Caucasian Female
  • Age Range: 40-60
  • Hair: Blonde
  • Height: 5’6″ to 5’7″

Role 2:

  • Black Male
  • Age Range: 20-40
  • Height: 6’0″ to 6’1″

Job Description:

The production is seeking experienced stand-ins to work on a feature film. Stand-ins will be responsible for taking the place of lead actors during technical setups for lighting, blocking, and camera framing. Stand-ins should have similar physical attributes to the actors they are standing in for and be able to take direction from the production crew.

Job Responsibilities:

  • Stand in for the lead actor during camera, lighting, and blocking setups.
  • Follow directions from the director, cinematographer, and assistant directors to ensure accurate positioning for shots.
  • Be punctual, professional, and reliable on set.

Requirements:

  • Must match the physical description outlined for each role.
  • Previous stand-in experience is preferred.
  • Must be local to Pomona, CA.

Compensation:

  • SAG Rate: $253 for 8 hours of work, with additional pay for overtime if required.
$$
Job Type:
Extra
Skills:

Casting Call: Netflix Limited Series “His & Hers”

Job Description:

Hylton Casting is seeking 30 background actors to portray private school students in both interior and exterior scenes for the Netflix Limited Series “His & Hers.” The role will involve portraying students attending a private girl’s school featured in the series.

Job Responsibilities:

  • Portray a private school student in scenes set at a school.
  • Follow direction from the production team during filming.
  • Be available for full day shoots as required by the production schedule.

Role:

  • Private School Students
  • Gender: Female
  • Ethnicity: Caucasian
  • Age Range: 18-30

Requirements:

  • Must be able to portray a student at a private girl’s school.
  • Must be a local hire in Atlanta, GA.
  • Professionalism and ability to follow directions on set.

Compensation:

  • Standard background actor rates (to be confirmed by the casting team).
$$

Casting Call: Bilingual Actors for Product Demos in Washington, D.C.

Job Description:

We are seeking bi-lingual actors for a product demonstration at a conference in Washington, D.C. The demonstration will showcase law enforcement products in a simple, live demo format. This opportunity is perfect for actors with experience in improv or live theater as it involves interacting with an audience and performing product demonstrations.

Job Responsibilities:

  • Perform product demonstrations at a conference.
  • Engage with attendees and answer questions as needed.
  • Represent the company professionally.
  • Be prepared to work full days during the event.

Requirements:

  • Must be bilingual in Spanish, French, Mandarin, or Arabic.
  • Prior experience in improv or live theatre preferred.
  • Must be available for all three days of the event.
  • Professionalism and ability to engage an audience.

Compensation:

  • $500 per day (minus applicable fees).
  • Talent will be required to work 9 AM to 5 PM each day of the event.
$$

Casting Call: Non-Union Background Actors for Country Clubbers

Role: Country Club Members

Job Description:
We are casting background actors to portray country clubbers for a series filming in the Chattanooga area. The role requires individuals to engage in typical country club activities such as socializing, walking around the club, and participating in background scenes of the club’s atmosphere.

Job Responsibilities:

  • Portray a country club member in various scenes.
  • Follow direction from production staff on set.
  • Be prepared for long filming days and stay professional throughout the shoot.

Requirements:

  • All genders, ages 30-65.
  • Must be available for a full day of shooting, potentially working more than 8 hours.
  • Must be able to self-report to the Chattanooga area as a local hire.
  • Flexibility with schedule, as call time will be provided the day prior to the shoot.
  • Must be comfortable committing to long hours (12+ hours).

Compensation:

  • $100.00 for 8 hours of work (with an 8-hour guarantee).
  • Overtime: Time and a half for any hours worked over 8 hours.
$$

Casting Call: Little League Baseball Team

Job Description:

We are seeking a real Little League team of boys aged 8-10 years to appear as background actors in a new TV series. The team will play the role of a Little League baseball team during scenes related to youth sports.

Job Responsibilities:

  • Participate in scenes as part of a Little League team.
  • Follow on-set direction during filming.
  • Represent the energy and camaraderie of a Little League baseball team.

Requirements:

  • Real Little League team consisting of boys aged 8-10 years old.
  • Must be available for a fitting and shoot.
  • Team or parents must provide accurate age ranges and the number of players.
  • Team members and parents must confirm availability.

Compensation:

  • $226/8 Hours for each child actor.
  • Fitting details will be provided later.
$$

Casting Call: Non-Union Jardiance Commercial

Roles:

  • Men: Ages 40-60

Job Description: We are seeking men to participate in a fun, dynamic Jardiance commercial. The role involves singing and dancing in various scenes, showcasing energy and enthusiasm. You must be able to move well on camera and deliver a performance that captures the spirit of the commercial.

Job Responsibilities:

  • Perform singing and dancing routines as directed by the production team.
  • Bring energy and enthusiasm to each scene.
  • Follow choreography and musical direction.

Requirements:

  • Age: 40-60 years old
  • BMI: Between 26-36
  • Must sing and move well: Previous singing and dancing experience is required.
  • Valid passport: Required for potential travel related to the shoot.
  • Non-Union: This is a non-union opportunity.

Compensation:

  • Compensation details will be discussed after submission and are based on the role.
$$

Casting Call: Music Video – Lead Male and Featured Models

Roles:

  1. Featured Models
    • Gender: Female
    • Ethnicity: Person of Color (POC)
    • Age: 18 to 30
    • Physical Attributes: Unique features, eccentric look
    • Compensation: $400 (for 8 to 10 hours)

Job Description and Responsibilities:

  • Perform in a high-energy, visually engaging music video for a major hip hop artist.
  • Follow the direction provided by the music video director and crew.
  • Engage with other cast members as needed to create visually dynamic scenes.
  • Must be comfortable working on set for extended hours (8-10 hours).

Requirements:

  • Must be available for the entire shoot duration (8-10 hours).
  • Must be local to Atlanta, as no travel accommodations are provided.
  • Experience in music video performance is a plus but not required.

Compensation:

  • $400 per day for 8-10 hours.
$$
Job Type:
Model
Skills:
Modeling

Casting Call: Stroller Company Print Campaign

Job Description:

We are casting real parents with babies for an upcoming print campaign for a popular stroller company. The campaign will focus on showcasing strollers in everyday scenarios with moms and babies. If you are a real parent with a child, or if you are available as an individual to be paired with a child on set, we would love to hear from you!

Job Responsibilities:

  • Participate in a professional photo shoot with the production team.
  • Parents will be photographed using the stroller in various natural settings.
  • Babies will be featured in the strollers during the shoot.
  • Be punctual and professional throughout the shoot.

Roles:

  • MOM:
    • Age: 25-32 years old
    • Ethnicity: Open to all ethnicities
    • Role requires you to be featured as a parent using a stroller. Real parents with babies are preferred, but we will also cast individual models to be paired for the shoot.
  • BABIES:
    • Age: 0-24 months (boys or girls)
    • Ethnicity: Open to all ethnicities
    • Babies will be featured in the stroller and should be comfortable with photos being taken in a calm environment.

Requirements:

  • Must be local to Atlanta as no travel expenses will be provided.
  • Real parents with babies are strongly preferred, but we are open to casting individuals to match for the shoot.

Compensation:

  • Rate: $800 – 20% AF
$$

Casting Call: Featured Club Goers for Hip Hop Music Video

Job Description:

We are seeking Featured Club Goers to appear in an exciting hip hop music video for well-known artists. This role requires individuals with unique and eccentric features to play lively club-goers in a high-energy setting. The shoot will be dynamic and visually exciting, providing a great opportunity to be featured in a major music video production.

Job Responsibilities:

  • Play the role of a featured club-goer in various scenes of the music video.
  • Bring energy and character to the scenes as part of a lively club atmosphere.
  • Follow direction from the production team to ensure a smooth and professional shoot.
  • Be prepared for a 10-12 hour shoot.

Requirements:

  • Age: 18-35 years old
  • Gender: Any
  • Ethnicity: Any
  • Must have unique or eccentric features to stand out on screen.
  • Must be available for the full duration of the shoot.

Compensation:

  • Rate: $200 for 10-12 hours of work.
$$$

Casting Call: Lead Female Role for Hip Hop Music Video

Job Description:

We are casting for the Lead Female role in an upcoming hip hop music video. The role requires a confident and dynamic performer who is comfortable in an intimate on-screen role with both a male and female artist. This is a high-profile project featuring major hip hop artists, and it provides a great opportunity to work on a visually exciting production.

Job Responsibilities:

  • Play the lead female role, interacting closely with both the male and female hip hop artists.
  • Be comfortable with on-screen kissing and intimate scenes with both artists.
  • Follow direction from the production team to ensure a smooth and professional shoot.
  • Be prepared for a 10-12 hour shoot.

Requirements:

  • Age: 21-35 years old
  • Gender: Female-identifying
  • Ethnicity: African American
  • Must be comfortable with on-screen kissing scenes with both a male and female artist.
  • Must be available for the full duration of the shoot.

Compensation:

  • Rate: $1,000 for 10-12 hours of work.
$$
Job Type:
Extra
Skills:
Acting

Casting Call: Extras for Music Video

Job Description:

We are casting extras for an exciting music video shoot in Miami. We are seeking people aged 20-35 to participate in this video as background extras. This is a great opportunity for individuals who enjoy being part of creative projects and have availability for a single-day shoot.

Job Responsibilities:

  • Be present on set and act as background extras for various scenes in the music video.
  • Follow direction from the production team to ensure smooth filming.
  • Be punctual and professional throughout the shoot.

Requirements:

  • Age: 20-35 years old
  • Gender: Any
  • Ethnicity: Any
  • Must be legally authorized to work in the U.S. (SSN required).
  • Must be available for the shoot day and able to travel to Miami.

Compensation:

  • Rate: $120 flat for the day
$$$

Casting Call: Kids with Visible Disability for NYC Commercial

Job Description:

We are looking for boys or girls aged 12-14 years old with a visible disability to be featured in a commercial shooting in New York City. This is a paid opportunity, and selected kids will be part of a global media campaign with 1-year worldwide usage rights.

Job Responsibilities:

  • Participate in the commercial shoot, portraying a character with visible disability.
  • Follow direction from the production team to ensure smooth filming.
  • Be punctual and professional throughout the filming day.

Requirements:

  • Age: 12-14 years old
  • Gender: Any
  • Ethnicity: Any
  • Must have a visible disability.
  • Must be legally authorized to work in the U.S. (SSN required).
  • Comfortable being on camera and following direction.

Compensation:

  • Session Fee: $500
  • Buyout: $2000 (1-year worldwide usage + archival media in perpetuity)
  • Per Diem: $75
  • Travel Stipend: $250

Share this job:

Job overview

Location:
Production type:
Job type:
Ethnicity:
Body type:
Expiration date:
11-11-2022

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!