Influencer Marketing Manager

Agency Overview:

Powered by intuition, connection and vision, Crown + Conquer has established itself as an industry leader by working with some of the biggest and most innovative brands in the world. C+C lives at the cross section of where operations, brand partnerships and events naturally meet. We challenge those brands to be an interaction with culture by ultimately creating MOMENTS OF TRUTH that comes to life across a unique alchemy of experiences, campaigns and partnerships. With our team’s diverse perspectives and individual authenticity, we create the perfect blend of minds, people, energy and environment to communicate and celebrate TRUTH .

Job Overview:

The Influencer Program Manager is key to developing and overseeing influencer related initiatives. Program Manager will conduct day-to-day management of influencers and program management and will help to execute and manager influencer driven activations.

Job Responsibilities:

• Responsible for leading the planning and execution of influencer brand strategy and activations, seamlessly integrating cultural, digital and micro influencers within campaigns.
• Serve as day-to-day influencer lead for brand clients.
• Generate influencer briefing materials as part of a team.
• Work in partnership with our clients to identify, build and execute 360 programs that will help increase our clients online and offline visibility.
• Oversee creation of influencers partners assets including contracts with clear deliverables and expected results.
• Support in the development of key influencer campaign elements, including briefs, budget management, contract negotiations, and integrations into media and content. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Support delivery, development and production of comprehensive, actionable campaigns.
• Scale and grow our influencer program over time, utilizing search, insights, community feedback and social tools to measure influencer efforts in accordance to set KPIs and campaign objectives.
• Produce reports measuring ROIs (return on influencer spend), additional KPIs, and impact of influencers on an ongoing basis and in campaigns. Create a regular publishing schedule and content calendars for influencers and ambassadors that support product launches, brand priorities, and fuels content for social platforms and overall awareness.
• Work with legal team to ensure influencer content meets legal standards.
• In partnership with clients’ social media teams, monitor influencer dialogue and feedback and make recommendations for action.
• Work with clients’ digital marketing teams to identify and amplify content pushed on social channels.
• Strong leadership and team management skills.
• Work with clients and their agency teams to identify and amplify partnership, event and seeding opportunities
• Lead, execute and report on any seeding initiatives for clients.

Qualifications & Requirements:

• Someone with a positive attitude and professional hustler approach.
• Bachelor’s Degree in Marketing or related field with minimum 5 years of experience in either influencer marketing, talent management, influencer management/relations, spirits marketing and/or social media.
• Client service, business development and overall program management experience (concept, implementation & execution).
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Strong understanding of social media tools and digital platforms.
• Ability to multi-task on multiple projects at any given time & manage their time efficiently.
• Ability to be resourceful & find creative solutions that fit within any budgetary constraints.
• Experience building strategic plans and presentations.
• Keen understanding of Keynote, Microsoft Word, Microsoft Excel, Google Suite.

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Crown + Conquer