Zalando is Europe’s leading online platform for fashion and lifestyle. Helping to liberate people through fashion, we pride ourselves in helping our audience express themselves, and hopefully, you can help us do the same. Our story is exciting, and it’s just getting started.
Zalando’s brand is built on two fundamentals: delivering great products and services, and delivering a positive contribution to society. Our vision for the future of fashion is an inclusive one that starts with telling real stories to connect with real people.
The Influencer Marketing Team Lead role exists to define and execute the global influencer strategy that will drive omni-channel sales for Zalando and, most importantly, grow brand love for Zalando. You’ll devise a plan for who we partner with, why and how. You’ll lead a team of talented influencer managers to position Zalando as a trailblazer when it comes to influencer marketing – ensuring we are moving to a ‘people of influence’ model rather than solely influencers and ensuring diversity and inclusion is at the heart of everything we do.
WHERE YOUR EXPERTISE IS NEEDED
- Build brand heat and love through storytelling and partnership. Whether it’s a new TikTok star or a behind-the-scenes stylist to the stars, you’ll partner with the right people to give us credibility across the industry. With your team, you will unearth ‘people of influence’ and the strategic approaches that will position Zalando at the forefront of fashion, culture and communities.
- Lead by example: You will have considerable leadership experience, establishing best-practise influencer marketing expertise. You will lead key influencer initiatives and a team of influencer leads in an empowering and collaborative manner. You’ll encourage everyone to bring their best to the new markets, focusing on constructive feedback, development and collaboration.
- Keep people talking about Zalando. Our business is not just fashion, but culture. Through strategic creator partnerships, you’ll contribute to Zalando’s discourse around sustainability, self-expression, identity, and diversity and inclusion.
- Know what success looks like: You’ll be accustomed to being analytical and tracking KPIs , managing projects from initial outreach and negotiation to 360 concept creation, campaign execution, KPI tracking, budgeting, reporting and analysis.
- Act locally, think globally. You’ll be leading the strategy for our influencer marketing across the world, but you’ll know how to optimise global initiatives for local markets. Work with and lead different teams to share our vision and values.
- Communicate fearlessly: Working across different business categories, you will figurehead the influencer division, making key decisions and strategically applying process-driven influencer marketing where required, and working toward campaign and business objectives.
WHAT WE’RE LOOKING FOR
- 8 – 10 years experience within influencer marketing, based in fashion and lifestyle industries with globally established brands. Expertise, min. 2-3 years, leading and developing a strong team.
- An entrepreneurial spirit and continuously innovating to achieve great results while showing a deep understanding of the power of influencer marketing
- A pioneering self-starter who isn’t afraid to do things differently and participating in an innovative, goal-oriented environment
- Committed to diversity and inclusivity – Everyone who works at Zalando must share our message of inclusivity and liberation through fashion and act as an ambassador for Zalando.
- Someone who can dig deep into the details – you’ll not only feel confident uncovering something from the underground, you’ll need to support your strategy to stakeholders.
- Critical thinking – Show the risks and how you plan to tackle them while showing how Zalando will stand out from competitors, who you plan on working with, and how best to generate the right buzz for the right audience.
PERKS AT WORK
- A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals, PME family service and parent & child rooms
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 27 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 45 million active customers through diverse skill-sets, interests and languages our teams choose to use.
Please note that all applications must be completed using the online form – we do not accept applications via email.
Zalando SE
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