Lorien

Responsibilities Include:

• Support Creative Director and Sr Art Director on all photo needs
• Develop comprehensive shot lists aligned with brand requirements and channel needs under the guidance of the Creative Director and Senior Art Director
• Create comprehensive production books for shoots
• Partner and assist Producer/Photo Manager in model selection, wardrobe direction, and potentially securing venues outside of company locations
• Support Creative Director and Sr Art Director on all photo needs
• Provide Wardrobe Stylist with mood boards/direction
• Partner and assist CD/SAD with securing props
• Attend photo shoots
• Make wardrobe selections on set with Wardrobe Stylist
• Partner with the photographer and give direction on shots
• Setup shot
• Make shot selections for CD/SAD review
• Review and approve proofs of photo corrections
• Collaborate with stakeholders, educating them on photo shoot production aspects, and create compelling presentations to communicate the vision and strategy

Skill Requirements:

• 4-8+ years of relevant experience
• Experience doing document creation, and creating/presenting presentation decks
• Strong experience with Adobe Creative Suite, MS Office
• Experience managing and overseeing various photo shoot elements including model selection, wardrobe direction, prop procurement, on-set guidance, and final approval to maintain high-quality visual standards
• Background with food shoots would be ideal

Lorien

Seeking an experienced brand marketer to manage the commercial brand operations for Alka Seltzer Plus (ASP) as well as the development of an assigned Associate Brand Manager. The Senior Brand Manager will work within the US Cough Cold Commercial team and in particular the ASP brand team within Bayer Consumer Health. While reporting to the US Marketing Director, the identified manager would leverage an inter-disciplinary extended team of highly motivated cross functionals (including one direct report) to help drive assigned brand.

DUTIES & RESPONSIBILITIES

• Inspire Teams: ensure engagement and excitement of cross-functional teams for the direction & opportunity of assigned brands.
• Sales Forecasting: help develop retail sales projections as well as working with demand planning teams to inform shipment forecasts for assigned brand.
• Brand Strategy: in partnership with Director Cough Cold must be a leading voice on how to drive brand looking ahead.
• Communication Development: partner with Director Cough Cold, agency partners & media teams to recommend future communication direction.
• Media Planning – In partnership with media team identify best media plan for Q4 2023 and beyond.
• Sales Strategy – partner and influence trade marketing team to influence 4P execution of assigned brands at retail.
• Innovation Development – ready 2024 commercial launch in partnership with SBM Innovation.

REQUIREMENTS/PREFERENCES

• Completion of BS/BA (MBA with marketing concentration would be a plus)
• 10+ years of brand marketing experience
• 5+ years of brand marketing experience in consumer health space
• Knowledge on communication development & media planning
• Keen understanding & comfort with complex data – must have experience interpreting scan data, as well as PNL and budgeting reports.
• Experience in strategy development
• Strong project management and problem-solving skills
• Direct field sales experience would be a plus

Lorien