Connecticut Innovations

Join one of our portfolio companies – Wellinks!! https://www.wellinks.com

About Wellinks

Wellinks is the cardiopulmonary disease management company committed to empowering people to live fully and breathe freely by improving outcomes for those we serve. We are creating a future where care is designed and delivered around the individual and supported by a team striving to help them live a healthier, more fulfilling life. Our partners choose Wellinks to deliver a tailored and personalized health care experience for their members, resulting in improved outcomes at lower costs.

Wellinks is a high-growth company that is rich with mission-driven talent, guided by passionate healthcare leaders, and backed by world class investors. We are headquartered in New Haven Connecticut, conveniently between Boston and New York, and have team members across the US.

Wellinks Values

• Principled: We say what we do and do what we say.
• Collaborative: We work together, empower people, and celebrate relationships.
• Innovative: We are resilient and learn from all experiences and challenges.
• Effective: We measure what matters and are outcomes driven.
• Authentic: We celebrate diversity, inclusion, and the perspective of others

Director, Member Marketing

Wellinks is looking for an experienced performance marketer to lead our efforts to connect more members with our services to help them live healthier and more fulfilling lives. They will build upon a strong foundation, growing our member marketing capabilities and performance to the next level.

The ideal candidate for this role has deep healthcare consumer marketing experience, obsesses over understanding their audience, relentlessly pursues impact through execution, and is comfortable taking a hands-on approach in a fast-paced startup environment. The role will lean heavily towards individual contribution early on, though ability to scale and lead high performing teams is essential for long-term success.

Expect to have significant exposure to our external partners, and internally across the team including high visibility with the Wellinks executive leadership team.

Responsibilities:

• Drive Wellinks member acquisition and retention through the planning, development, delivery, refinement, and scaling of effective healthcare consumer marketing campaigns
• Work closely with internal and external partners and their teams to create member enrollment and engagement plans across a variety of Wellinks and partner-owned channels including direct response mail, phone, SMS, email, in-office collateral, and more (CPC, SEO, social, etc)
• Research and deeply understand our users and their journeys with and beyond Wellinks, incorporating these insights to build and evolve deeply personalized and effective marketing
• Shape our branding, style, and language to create compelling and authentic connections with customers, members, and stakeholders across the business
• Partner with Clinical and Product teammates on the member journey including enrollment process, in-program communications, and optimizing for an engaging and high value member experience
• Partner with Operations and Engineering teammates to ensure our systems and processes running across the business are in harmony with patient engagement objectives
• Manage, operate, and evolve a marketing tech-stack to support efficient and highly visible measurements and insights into the member journey
• Set strategic and tactical goals and plans for the member marketing function; including developing and ensuring performance to a set of key performance indicators (KPIs) related to consistently growing Wellinks membership and achieving high retention
• Over time grow the marketing capabilities of Wellinks, including building and leading a world class team and developing scalable marketing operations
• Minimal/as needed travel, <10%

Required Qualifications:

• +10 years of professional experience and 5 or more years of hands-on experience in performance marketing disciplines including consumer acquisition, lifecycle/retention, performance measurement
• Experience growing a patient-facing healthcare business in the zero-to-one stages and beyond
• Exceptional creative and analytic skills, demonstrated through prior results building and growing marketing campaigns performing beyond targets over evolving stages of businesses
• Comfort operating hands-on with marketing automation & CRM platforms
• Prior management of internal teams, agency partners, and vendors

Preferred Qualifications:

• Healthcare experience
• Prior success marketing to audiences primarily consisting of senior and older adults
• Salesforce experience. CRM, Pardot & Marketing Cloud
• Agency-side experience with a focus on healthcare B2C performance marketing
• Experience partnering with health plans, systems, and physician groups

Benefits:

• A competitive compensation package
• Unlimited PTO
• Flexible work policy
• Paid Parental leave
• Health, dental, vision & life coverage
• 401k retirement savings plan with company match

Equal Employment Opportunity

Wellinks embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better and more impactful our work will be! Wellinks is an equal opportunity employer and prohibits discrimination based on race, color, religious creed, age, sex, gender identity or expression, marital status, national origin, ancestry, past or present history of mental disability, intellectual disability, learning disability, physical disability, genetic information, pregnancy, veteran status, or status as a victim of domestic violence or any other characteristic protected by law.

Connecticut Innovations

Join one of our portfolio companies – Shelf!! This role will include Base Salary and Equity! https://shelf.io

Location – Stamford, CT (hybrid – requires a minimum of 2-3X per week onsite)

About Shelf

We are a ventured-backed, knowledge management automation technology company. We have created an award-winning, innovative SaaS platform for answer and knowledge automation to serve a changing and dynamic workplace. According to the International Data Corporation, the average company has over 500,000 files and it’s growing at 20% a year.

• Our platform plugs into a company’s content systems, learns from the data, and then helps employees respond to queries without hunting for information. Without Shelf, the average worker currently spends 19% of their time tracking down answers, and COVID-19 made it worse.
• Our goal is to turn every customer service representative into a super-agent by helping them find answers to questions instantly. We provide immediate Day 1 ROI for some of the world’s top brands and enterprises right now.
• Our mission is to empower humanity with better answers everywhere and our vision goes far beyond solutions for contact centers.

Why Shelf

• According to MarketWatch in November 2022, the global knowledge management market size was valued at US$405 Billion in 2021 and is expected to expand at a CAGR of 18.12% during the forecast period, reaching US$1.1 Trillion by 2027.
• Our Leadership Team has deep knowledge management and AI domain expertise and enterprise SaaS background to execute this plan.
• We have raised over $60 million in funding and our investors include Tiger Global, Insight Partners, Connecticut Innovations, and others.
• Our platform has been consistently rated #1 for overall usability by Gartner Digital Markets, and has received Easiest to Use, Easiest to Admin, and Highest Adoption awards from G2, and product of the year and innovation awards from leading publications, such as CIO Review.
• We have high velocity growth powered by the most innovative product in our category, 3X growth for 3 years in a row.
• We now have over 100 employees in multiple U.S. states and European countries, and we have ambitious hiring goals over the next few months.

Senior Product Manager

As a Senior Product Manager – Product Led Growth (PLG) Expert, you will be responsible for guiding our company’s product strategy and execution through a data-driven, customer-centric, and growth-oriented approach. In this role, you will be at the forefront of our PLG initiatives, utilizing your expertise to drive user adoption, conversion, and expansion throughout the customer journey. You will collaborate closely with cross-functional teams, including engineering, design, marketing, and customer success, to deliver exceptional products that fuel customer acquisition and retention.

What We’re Looking For

• Develop and execute a comprehensive PLG strategy to drive user acquisition, activation, conversion, and expansion within our target market.
• Conduct thorough market research and analysis to identify growth opportunities and customer pain points that can be addressed through PLG strategies.
• Collaborate with the engineering team to plan, prioritize, and deliver product features and enhancements that align with PLG objectives and drive user engagement and adoption.
• Utilize quantitative and qualitative data to define key product metrics and goals, monitor product performance, and make data-driven decisions to optimize PLG initiatives.
• Collaborate with the design team to create intuitive and impactful user experiences that drive product adoption and conversion.
• Work closely with marketing teams to develop and execute go-to-market strategies for new product releases and feature enhancements, leveraging PLG tactics to drive user acquisition and conversion.
• Partner with customer success teams to identify opportunities for product-led upselling and expansion, ensuring a seamless customer experience and maximizing customer lifetime value.
• Track and analyze customer feedback, user behavior metrics, and market trends to identify opportunities for product improvements and new feature developments.
• Stay current on industry best practices and emerging trends in PLG to continuously optimize our product strategy and stay ahead of the competition.
• Act as a subject matter expert on PLG, providing guidance, training, and thought leadership to cross-functional teams and stakeholders.

What You Bring

• A minimum of 7 years of experience as a Product Manager, with a focus on Product Led Growth (PLG) strategies and execution.
• Proven track record of successfully implementing and optimizing PLG strategies that result in significant user acquisition, activation, conversion, and expansion.
• Deep understanding of PLG frameworks, tactics, and best practices, with the ability to apply them strategically to drive growth and user engagement.
• Strong analytical and data-driven mindset, with the ability to interpret complex data sets and derive actionable insights to inform product decisions.
• Proficient in using analytics tools to track and measure user behavior and product performance.
• Exceptional problem-solving and critical-thinking skills, with the ability to identify and address customer pain points and growth opportunities.
• Strong leadership and influence skills with the ability to collaborate effectively with cross-functional teams and drive alignment towards product and growth objectives.
• Excellent communication and presentation skills, with the ability to clearly articulate product strategies, goals, and plans to both technical and non-technical stakeholders.
• Proven ability to prioritize and manage multiple projects in a fast-paced, high-growth environment.
• Strong understanding of agile development methodologies and experience working in agile product teams.
• Passion for AI, technology, innovation, and creating exceptional user experiences

What We Offer

• Competitive salary
• Generous equity grant in the form of company stock options
• Comprehensive health and wellness packages

Connecticut Innovations