DHGATE Group

Creator Success/ Relation/Growth Manager

Company Overview

At MyyShop, we’re committed to helping creators and influencers maximize economic potential and succeed. Functioning as a dynamic social commerce platform, MyyShop provides Creators and Influencers with resources and tools to effortlessly merchandise products and build a reliable stream of income. Our guiding purpose is to empower creators and entrepreneurs with unparalleled supply chain excellence, offering access to a vast array of top-quality merchandise and cutting-edge digital tools. We serve our creators as the definitive destination where creators’ entrepreneurial aspirations are realized, propelling them toward success and freedom.

We are seeking passionate team members who are ready to innovate, disrupt, and create a lasting impact in the industry. We encourage our team members to foster innovation, drive value, and continue leading the transformation of the industry. Join us to be a game-changer in your career growth.

Position Overview

The Head of Creator Success on our Creator Engagement team plays a pivotal role in nurturing content creators across their journey to foster growth and retention. This position presents an incredible opportunity to build a team that will drive Myyshop’s success. In this role, you will be responsible for identifying, engaging, and nurturing relationships with content creators and social influencers, ensuring they effectively merchandise Myyshop products through various channels including social media platforms such as TikTok, Instagram, YouTube, and even their own online shops. As the bridge between Myyshop and content creators, you will provide guidance and support, enabling them to maximize their earning potential while delivering exceptional value to their followers. This role requires the development and execution of a community-driven strategy to engage our diverse creator community. Success will be measured by revenue growth, creator satisfaction, and sustained retention on the Myyshop platform. We are looking for a seasoned leader with expertise in online marketplaces and creators’ collaborations.

Responsibilities:

Revenue Growth Strategy:

• Identify and onboard high-potential content creators and social influencers who align with Myyshop’s product offerings and brand values.
• Cultivate strong, long-lasting relationships with content creators, acting as their primary point of contact and guiding them through the entire merchandising process.
• Develop strategies and workflows to enhance the user experience after creators onboard onto Myyshop.
• Advise creators on product assortments, ensuring optimal pairings that resonate with their followers on multiple vertical platforms and maximize sales potential.
• Monitor key performance indicators (KPIs) for creator accounts, including adoption rates, engagement metrics, creator satisfaction scores, and revenue growth.
• Analyze trends, patterns, and areas for improvement, and devise action plans to optimize creator success and retention.
• Collaborate with marketing and merchandising teams to design campaigns enhancing creator engagement, expansion, and revenue generation.

Customer Relationship Management:

• Deliver top-tier Academy Programs, embedding a coaching culture in Creator Success and driving operational excellence.
• Develop tailored support and guidance journeys based on creators’ needs, goals, and challenges.
• Formulate retention strategies and initiatives to minimize churn and cultivate enduring creator partnerships.
• Synthesize and act on creator feedback to improve experiences, advocating for creator needs within the organization to drive platform enhancements.

Customer Education:

• Provide ongoing coaching and support to creators, sharing best practices and insights for successful merchandising campaigns across various social media channels.
• Educate content creators on the benefits of effective merchandising and how it can enhance their earnings and engagement across different online platforms.
• Provide effective training on Myyshop’s tools and features, optimizing creator experience and outcomes.
• Elevate coaches’ skills for creator relationships, overseeing blended learning models that include virtual classrooms, webinars, self-paced and event-based training.

Requirements:

• Bachelor’s degree in Business, Marketing, or a related field
• Proven track record in business development, sales, or account management, preferably in a B2B or influencer marketing context.
• 5+ years of demonstrated and successful experience in sales training, including building a sales training strategy from the ground up.
• Strong understanding of social media platforms and creator commerce at platforms such as TikTok, Instagram, YouTube, and online shop environments.
• Creative thinker with the ability to develop innovative strategies for creator partnerships across multiple online platforms.
• Analytical mindset with the ability to interpret platform-specific data and derive actionable insights.
• Self-motivated and proactive approach to identifying and pursuing new opportunities within the diverse landscape of social media channels.
• Effective collaboration and problem-solving, and adaptability to dynamic demands.
• Knowledge of e-commerce and supply chain processes is a plus.

• If you are a visionary leader with a passion for building transformative partnerships with content creators and influencers, apply today to be a part of the Myyshop team. Drive innovation, disrupt the industry, and empower creators to unleash their potential while delivering value to their followers.

DHGATE Group

Job Description: Social Media Marketing/ Content Manager/ User Growth

We are seeking a dynamic and motivated User Growth/Social Media Manager to join our team. As a User Growth/Social Media Manager, you will be responsible for driving user acquisition and engagement through various social media platforms. Your primary focus will be on creating and implementing strategies to attract and retain a growing user base, enhance brand awareness, and drive conversions.

Responsibilities:

1. Develop and execute social media strategies to increase user acquisition, engagement, and retention across multiple platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, etc.).
2. Create and curate engaging and relevant content to reach the target audience and enhance brand visibility.
3. Monitor and analyze social media performance metrics to identify trends, insights, and areas for improvement.
4. Collaborate with cross-functional teams to align social media efforts with marketing, product, and customer support initiatives.
5. Stay up-to-date with the latest social media trends, algorithms, and best practices, and implement these insights into the overall strategy.
6. Plan and execute social media campaigns, contests, and promotions to drive user participation and increase brand loyalty.
7. Engage with the community, respond to user inquiries, and foster a positive and interactive online presence.
8. Utilize social media advertising and budget effectively to reach targeted audiences and achieve campaign objectives.
9. Monitor user feedback and reviews on social media platforms, address any issues or concerns promptly, and maintain a positive online reputation.
10. Conduct competitive analysis and benchmarking to identify opportunities for improvement and maintain a competitive edge.
11. Agency Management: Collaborate and manage relationships with external agencies to support social media initiatives, influencer collaborations, and user acquisition campaigns. Work closely with agencies to define clear goals, deliverables, and KPIs, ensuring effective execution and optimal performance.
12. Top Creators Relationship Management: Identify and establish strong relationships with influential content creators, key opinion leaders, and top influencers within the industry. Engage with top creators to develop mutually beneficial partnerships, collaborate on content creation, and leverage their reach to drive user growth and brand exposure.
13. TikTok Shop management, you will be responsible for managing and optimizing our TikTok Shop projects with agency, driving sales by short videos and live streaming, and fostering a vibrant online shopping community. Your primary focus will be on developing and executing strategies to attract and retain customers, curate engaging product content, and enhance brand visibility on TikTok.

Requirements:

1. Proven experience in social media management and user growth strategies.
2. Solid understanding of social media platforms, algorithms, and best practices.
3. Strong analytical skills to interpret data and make data-driven decisions.
4. Excellent written and verbal communication skills. Creative thinking and the ability to create engaging and shareable content.
5. Knowledge of social media advertising and campaign management.
6. Ability to work independently and collaboratively in a fast-paced environment.
7. Familiarity with tools and platforms for social media management and analytics.
8. Passion for staying up-to-date with industry trends and emerging technologies.
9. Bachelor’s degree in Marketing, Communications, or a related field is preferred.

• If you are passionate about social media, user growth, and building a thriving online community, we would love to hear from you! Join us in our mission to create a vibrant and engaged user base and take our brand to new heights.

DHGATE Group