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Focused on efficient customer acquisition, the Manager, Acquisition of Paid Search will be responsible for the soup-to-nuts performance channel ownership of Paid Search. Working closely with our agency partners, this person will develop and set the strategy, manage launches and ongoing optimizations, and report on actionable learnings while acquiring a strong understanding of the media landscape as it pertains to new customer acquisition.
Primary responsibilities will include strategy development, hands-on campaign management, budget and KPI forecasting and pacing, ongoing analysis and recommendations, and insights gathering. They will partner closely with the Director of Acquisition and other acquisition team members to pull together and execute the holistic acquisition strategy for the year. They will partner with key cross-functional groups such as analytics, e-comm, brand, creative and retention. The ideal candidate is a true self-starter, eager to learn about the ever-changing landscape of Paid Media, a positive team player, and above all else, an expert in all things paid search.
Responsibilities:
- Develop, deploy and optimize paid search channel strategies in partnership with the Director of Acquisition and agency partners.
- Report out channel learnings and actionable tests to internal team stakeholders, both cross-functional and to senior leadership.
- Partner with internal teams including analytics, e-comm, brand, creative and retention to optimize and grow channel efficiency.
- Manage and keep reports and analysis on a daily/weekly/monthly basis to generate insights, calculating robust KPIs and understanding how metrics affect and drive each other (CAC, AOV, ROAS).
- Maintain daily channel budget management and optimizations, making recommendations on scalable opportunities and pullbacks along with forecasting and future planning.
- Be the industry expert for the search space, identifying trends and competitive insights to help drive meaningful strategy, projects, and optimizations.
- Leverage marketing data tools such as Google Ads, Bing Ads, Google Analytics, Looker, and Feedonomics, as well as data analysis tools, particularly Excel, to provide insights and report on channel performance.
- Ownership of paid search channel across brand, NB, shopping and PMAX, along with support in SEO and Amazon PPC.
Qualifications:
- Must have 5+ years of proven relevant experience in paid search managing multi-million dollar budgets in a fast paced, growth led environment.
- Experience specifically in both DTC search and shopping required.
- Advanced analytical skills, highly proficient in quickly leveraging marketing data tools such as Google Analytics, Looker, or Tableau, and particularly Excel
- Bachelor’s Degree, preferably in Marketing/Advertising, Business, Math, Economics or equivalent.
- Demonstrate strong writing, analytical, multi-tasking, organization, and communication skills.
- True enthusiasm for marketing with strong working knowledge of the e-commerce and the digital landscape.
- Desire to learn and build knowledge around marketing principles, multi touch attribution and media strategies and tactics.
- Energetic and positive team player, with an eagerness to learn and grow and strong ability to collaborate yet operate very independently.
- High-level attention to detail, with strong organizational, project management, and presentation skills.
- 2+ years managing agency relationships, providing clear direction and communication.
This position will have the opportunity to work predominantly from either our NYC satellite office or our Summit, NJ HQ (but will need to be at HQ for key team and cross-functional in-person meetings). We believe our business and our culture are strongest when we work together in person. We also know that it’s helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days.
Bloom Recruiting
** This position does require Ecommerce experience.**
As Senior Manager, Digital Product, this person will bring our products to life on our website. In this role, you will work cross-functionally to prioritize development features that create best-in-class site experiences and drive meaningful business metrics. You will be both a strategic thinker, working closely with the Director of Digital Product to develop a long-term vision for the website that supports company goals, and a day-to-day decision-maker, overseeing the execution of our deployment process. You care deeply about our customers and are passionate about improving their site experience and anticipating their future needs.
This position will have the opportunity to work predominantly from either our NYC satellite office or our Summit, NJ HQ (but will need to be at HQ for key team and cross-functional in-person meetings). You will report directly to the Director of Digital Product.
Responsibilities:
- Be the product leader for our website, influencing and aligning cross-functional partners on a feature development roadmap that balances immediate needs with the company’s long-term strategic goals
- Own the entire product life cycle, from ideation to launch, delivering outstanding digital experiences that meet both customer needs and achieve predefined success metrics
- Break down complex problems into clear product specifications that are understood by all stakeholders and review technical feasibility with tech lead
- Build strong cross-functional relationships with design, analytics and the digital product team to foster an environment of constant exploration, testing, and learning, recognizing each win or failure as an opportunity for a new insight
- Attend daily stand-ups with the Engineering team to ensure timelines and requirements of features are being met
- Establish and own the key KPIs of our current e-commerce funnel, identifying key metrics to track performance and ensuring that new features drive business outcomes
- Partner with Engineering to manage and prioritize the backlog, ensuring delivery of features within deadlines and with requirements met
- Be inspired by the competitive landscape, identifying best practices, new trends and innovation opportunities
- Be a proactive leader with an ability to be nimble, prioritize, motivate and execute
Qualifications:
- Bachelor’s degree or equivalent experience
- At least 4+ years working in a modern direct-to-consumer e-commerce organization
- Strong interest in hypothesis-driven product development and making data and insight informed decisions
- Experience leading website replatforms and redesigns
- Proficiency in e-commerce platforms and site analytics tools
- Experience with user research, AB testing and other techniques to validate and inspire ideas
- Deep understanding of customer journeys with proven ability to transform customer needs into actionable product roadmaps and requirements
- Ability to quickly understand, simplify, internalize and communicate complex or technical concepts
- Team player able to work effectively and collaboratively across all departments to meet goals and deadlines
- Ability to multitask, handle pressure and meet deadlines in a fast-paced entrepreneurial environment
- Experience with Segment, Looker, and Jira a plus!
Bloom Recruiting