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We are supporting a critical hire for a growing beauty brand in the haircare category. The Creative Director will partner with the President and Vice President of Marketing to support a rebrand strategy to amplify the current brand presence for both the professional and consumer channels. We are seeking a Creative leader with a premium aesthetic and a digital first mindset to create unique visual concepts. This position will elevate the current Creative team based on their needs, identify opportunities to optimize the current workflow and leverage their network of photographers, videographers and stylist within their inhouse production studio.
This is an exciting opportunity for a Creative Director that is accustomed to having a “seat” at the strategic table and playing a key role in the rebrand strategy, evergreen website launch and building a best in class Creative team.
PERFORMANCE OBJECTIVES:
- Partner with the President and Vice President of Marketing to support the brand repositioning and lead the creative direction. Develop strong brand equity with unique visual concepts for their digital first strategy across both channels: consumer and professional.
- Partner with the Marketing team and translate the brand story into concepts with compelling designs, imagery, color hues, and typography to attract the targeted consumer demographic.
- Revise the brand guidelines with a clear roadmap on vision, mission, values, color hues, typography, communication guidelines and images to ensure brand alignment across all touchpoints.
- Within the first 90-120 days guide strategic creative development of brand re-positioning in collaboration with marketing and creative team throughout all phases of a project, overseeing planning, concept development, design, and implementation.
- Partner on the evergreen relaunch of the website combining both the professional and consumer channels into the website. Provide creative strategy for photoshoots and assets across all digital touchpoints to debut the elevated brand look.
- Evaluate the current workflow to optimize communication and management of creative projects with cross functional partners. Lead the creative brief process, kick off meetings with the creative team to establish project parameters: project goals, audience experience, technical constraints, timeline as well as budget.
- Build a creative team that has the design aesthetics and capabilities to support a diverse project base of, digital, sales assets, packaging, and display for free-standing store expansion. (75% digital and 25% sales assets, packaging and displays/merchandising)
- Partner with the VP of Marketing to benchmark competing brands, beauty trends, unique campaigns, and innovative design concepts to support new launches.
- Partner with marketing and eCommerce teams to support digital assets aligned with the brand style guide and creating a cohesive consumer experience instore and/or online.
- Lead brainstorming sessions with the creative team to identify trends, develop mood boards and continuously push for overall creative and design output.
- Leverage the network of LA based photographers, and production agencies that have beauty expertise and specifically within the hair care category for photoshoots.
- Rebuild the trust and credibility with internal teams to manage all projects inhouse and collaborate with outside agencies on a limited basis.
PEOPLE MANAGEMENT:
- Lead the hiring processes to help recruit, evaluate, and secure innovative designers who complement and elevate the full creative team.
- Lead the allocation of design projects, final approvals, and re-directs to deliver quality designs within specified timelines.
- Provide continuous coaching and direction to designer to help them understand their strengths and weaknesses in order to provide professional growth.
- Manage creative team members as necessary to ensure high quality work output, career satisfaction, growth, and retention.
EDUCATION:
- Bachelor’s Degree in Marketing, Communications, Design or related field.
- Fluid capability with Mac suite of programs including Adobe Creative Suite, Keynote and Microsoft Office.
QUALFICATIONS:
- A solid portfolio of 10+ years that includes unique, successful and diverse designs within beauty.
- Work samples that include strategy and design personally owned and delivered as part of your role in the project.
- Effective communicator and storyteller with the ability to find the best approach to verbally and visually communicate concepts for successful execution.
- Thrives in a highly entrepreneurial environment, leading the creative strategy and direction of projects.
- Demonstrated work or personal experience or interest in beauty, personal care and/or cosmetics.
Premier Executive Recruiting
If you’re ready to elevate your career and join one of the top emerging beauty and lifestyle brands, then this exclusive opportunity could be just right for you.
Our high-profile client is a renowned industry expert who is expanding their digital platform by producing the best products on the market in their category with instructional how-to videos, along with professional profiles and cutting-edge education. The brand has been very thoughtful about their packaging to be eco-friendly and recyclable with the goal to become B-Certified. Additionally, our client has a mission of women empowerment, with the majority of their Executive team and investors being highly successful women. As their successful brand continues to grow and thrive, so does their team!
They are currently looking to fill a Sr. Director of Product Development role with someone possessing strong ingredient knowledge, project management capabilities, and effective communication and collaboration skills. The ability to provide insight into product innovation in both formula and packaging is key for this role. Overall responsibilities will include research and development of product and category trends, management of the contract manufacturers, recommendations for product catalog and new item launch development and planning while collaborating with cross-functional department teams to achieve deliverables including process improvement, process enhancement and COGs reduction.
- Partner with the Founder to ideate innovation, and highlight key trending ingredients, new technology and differentiated product concepts that align with the brand.
- Lead the end-to-end development with timeline execution, vendor management and technical guidance to ensure product launches are within budget and launch timelines.
- Work cross-functionally to support the development of 15 skus and align specific vendors to support the product concept to deliver within the COG and a high-quality standard.
- Adhere to COG expectations and expand vendor partnerships to enhance quality and performance of product.
- Partner with cross functional teams to ensure the support of different sales channels (DTC and Wholesale) and assist with go to market strategy/implementation.
- Relationship Management will be key as this role requires engagement with contract manufacturing partners, suppliers and sales/business leaders across the organization.
- Implement improvements in product development process and planning that will drive overall cost reductions and margin improvements.
- Manage communication with external R&D to troubleshoot, provide guidance on specific raw materials and manage the feedback process with formula submission to ensure specific goals are met with each product concept.
- Track all product development projects and proactively communicate weekly on each project, communication challenges/delays to the Executive team to ensure alignment on solutions to keep launches on track.
- Provide outstanding leadership to team members, including opportunities for coaching and development to maximize work output and work quality.
Have what it takes?
- 5-10 years of product development experience, preferably in the hair category.
- 1-2 years of experience overseeing product development for international markets.
- Expertise managing contract manufacturers with end-to-end development
- Highly detailed and proactive communication skills to drive projects forward
- Proven ability to solve problems creatively to keep product launches on track and within budget
- Excellent analytical skills, strong interpersonal skills and extremely resourceful
Premier specializes in pairing beauty industry-vetted talent with innovative beauty brands, suppliers, and manufacturers. We’ve built our reputation on providing unparalleled service, deep industry knowledge, and impactful matches. We’ve made beauty recruiting better…elevated.
Premier Executive Recruiting