Takeaways
- Nike Jordan is casting real friend groups and individuals for a lifestyle commercial shoot in New York City.
- Tallulah Bernard Casting is leading the search for non-union talent ages 8–25.
- Pays $2,000/day for adults, $1,200/day for kids—plus usage compensation for a global campaign.
- Seeking diverse talent reflecting real street culture, skate crews, musicians, and athletes.
- Apply now via Project Casting’s official job post.
What Is This Nike Jordan Campaign About?
Nike’s legendary Jordan brand is launching a new photo and video campaign that celebrates authentic youth culture and community. Centered around streetwear, self-expression, and creative movement, the shoot will highlight real-life friend groups and standout individuals who embody the bold and iconic energy of the Jordan legacy.
The commercial is about more than product—it’s about real voices, real friendships, and real style, captured in a visually dynamic campaign for one of the most recognizable names in global sportswear.
Who Is in the Cast?
This casting call is not for actors playing roles—it’s for real people with real connections. Nike and Tallulah Bernard Casting are looking for:
- Friend groups aged 18–25 of all backgrounds—skate crews, basketball teams, music collectives, etc.
- Individual talent aged 18–25 with standout skills in skateboarding, music/DJing, or basketball.
- Youth talent aged 8–10, all ethnicities, to reflect the next generation of Jordan fans.
This cast will become the faces of a global brand campaign, appearing in print, digital, and video assets worldwide.
Who Is the Casting Director?
Tallulah Bernard Casting, a leading NYC-based casting agency, is overseeing the talent search. Known for sourcing genuine, diverse talent that reflects modern culture, Tallulah Bernard has a track record of casting for high-profile commercial and fashion campaigns, including streetwear, lifestyle, and sports brands.
Their expertise ensures a professional and inclusive casting process that resonates with today’s creative generation.
How Does the Casting Process Work?
Here’s what you can expect:
- Apply directly via the Project Casting job listing.
- Submit recent photos and a short video showing your personality, skills, or friend group dynamic.
- If selected, attend a brief fitting (under 2 hours) before the shoot.
- Show up on the scheduled shoot day for photo and motion capture sessions.
Casting directors are seeking natural, comfortable, stylish energy—not polished acting performances. Show your personality and let your lifestyle shine through.
Where Is the Nike Jordan Commercial Filmed?
All shoots will take place in New York City, a global epicenter of fashion, music, and street culture. Applicants must be based locally in NYC, as no travel or lodging will be provided.
Expect a high-energy, collaborative environment with a creative crew and professional production team.
When Does Filming Start?
Filming will take place over a 10-hour day, with youth and adult shoots scheduled separately. The shoot week is approaching fast, so selected applicants should be available on short notice and flexible for fittings and production coordination.
Where Can You Find Nike Jordan Casting Calls and Auditions?
You’ll find official casting details for this campaign on Project Casting, the trusted job board for casting calls across film, TV, commercial, and brand campaigns.
👉 Apply to the Nike Jordan NYC Casting Call for Real Friend Groups
The job post includes role breakdowns, compensation info, and submission instructions.
Best Audition Tips for Landing a Role on the Nike Jordan Campaign
Whether you’re submitting as a solo performer or part of a crew, here’s how to stand out:
- Be authentic. Casting directors want real energy, not scripted performances. Show who you are.
- Highlight your community. If applying as a group, capture the bond you share in your submission video.
- Dress in your style. Let your wardrobe reflect your identity—especially if you’re into streetwear or sportswear.
- Show off your skills. Whether it’s a skateboard trick, a DJ mix, or a dunk—demonstrate what makes you unique.
- Act quickly. These roles are in demand, and casting is moving fast. Early applications get priority.
Final Thoughts
This is more than a commercial—it’s a chance to represent a movement. If you live in NYC, thrive in front of a camera, and represent youth culture with confidence and creativity, the Nike Jordan campaign wants you. With top-tier pay, global exposure, and a spotlight on real people and real communities, this casting call is one of the most exciting commercial opportunities of the season.
Whether you roll deep with your crew or shine solo, submit your application now and show the world your story.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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