Career Blazers Nonprofit Search

Program Manager – Digital Marketing

3 days a week on site

Summary

Be a part of a nonprofit organization dedicated to increasing philanthropic giving through donor advised funds. In this role you will be responsible for driving organizational growth via brand awareness, qualified leads, and conversions while managing the development of digital promotional growth.

The Program Manager – Digital Marketing will partner with the Marketing Manager to drive organizational growth via brand awareness, qualified leads, and conversions through digital marketing and advertising strategies. Manages the development, execution, and optimization of digital promotional campaigns from lead generation to nurture to conversion, leveraging creative, email, website, SEO/SEM, and social media.

Duties and Responsibilities

· Partners with Marketing Manager to set strategy in various organic and paid acquisition channels, including content creation and curation, pay per click advertising campaigns (including bidding and targeting), email campaigns, landing pages, banner advertising, Search Ads, website development, and social media. Manages internal resources and agency partners to ensure execution of established strategies on set timeline and budget.

· Partners with Marketing Manager to set strategy to identify and convert upsell opportunities with existing clients and to sustain brand loyalty. Manages resources and ensures execution of established strategies on set timeline and budget.

· Plans and manages their advertising and promotions budget to enable growth.

· Partners with marketing strategists and analysts to define target audiences and how best to reach them through marketing strategies. Promotes a test-and-learn approach with digital strategies, including the use of copy and design, to enable outcomes.

· Measures and reports on the performance of growth strategies and assesses against organizational goals in partnership with the Research and Strategy Group.

· Manages team sprint planning and evolves process as needed.

· Develops and maintains a strong relationship with Business Development and Client Services to drive shared growth goals for client acquisition, growth, and retention. Balances broad awareness and qualification strategies with need to support one-to-one and one-to-few conversion strategies.

· Develops and maintains relationships with vendors and partners to ensure organizational growth, accountability, and efficiency.

· Develops and maintains a broad knowledge of donor advised funds, their services, competitors, and industry trends to inform the strategy to drive growth within prospective and current client audiences.

· Participates in special projects and performs other duties as assigned.

Requirements

· Undergraduate degree, or equivalent combination of training and experience.

· Minimum of 5 years of demonstrated marketing/advertising experience with a focus on lead generation and conversion via digital channels.

· Google Analytics

· Data Analysis

· Demonstrated experience working with Google Search, Display, YouTube, LinkedIn, backlinking, and social media platforms and working knowledge for tools such as SEMrush / Moz.

· Experience working with a customer relationship management software, such as Salesforce and mass email platforms.

· Able to manage people and projects, conflicts, seasonality, deadlines, priorities, and a wide range of responsibilities in a composed, purposeful, and flexible leadership style.

· Able to cultivate strong working relationships with internal colleagues, clients, and vendors.

· Experience working for or with nonprofit organizations or donor communities preferred.

· Technology savvy and ability to learn new emerging technologies.

· Demonstrated experience working in digital agency, financial services, donor advised funds or nonprofits is preferred.

Compensation

· Salary: $100,000

· 401k Retirement plan

· Medical, Dental, and Vision Insurance

· Generous paid time off

Career Blazers Nonprofit Search

Marketing and Communications Director 
Cincinnati, OH 

Hybrid (3 days on-site per week) 
 

Position Overview
Be a part of a nonprofit dedicated to transforming generations by promoting personal empowerment and economic self-sufficiency. In this role you will be responsible for the organization’s marketing and communications operational and strategic strategies while leading the marketing and communications team. 

Responsibilities 

• Responsible for all aspects of the marketing and communications strategy and activities 
• Manage internal staff and external contractors  
• Manage promotional calendars, timelines, and all associated activities  
• Create marketing materials to inform key internal and external stakeholders 
• Build and maintain relationships with key journalists and media outlets for coverage consideration 
• Develop and maintain branding and identity across all materials 
• Prepare detailed media activity reports to track all communications efforts on an ongoing basis
• Manage relevant web and social media channels to engage with the community 
• Work with marketing specialists to create visual content to support communications efforts 
• Work across each department to generate new ideas and strategies to create engagement 
• Ensure that all written content is approved and ready for publication 
• Execute crisis communications activities  
• Distribute press releases to highlight key activities, events, and milestones to increase awareness 
• Identify and media train staff to serve as spokespeople on behalf of the organization 
• Manage all internal communications efforts 
• Effectively develop and manage the overall marketing budget 

Qualifications 

• 5+ years of progressive public relations, communications, and/or marketing experience
• Excellent communication and organizational skills 
• Ability to build key media relationships 
• Ability to work under pressure in a fast-paced environment 
• Excellent interpersonal skills across all levels of staff 
• Strong social media experience
• Demonstrated ability to work collaboratively   
• Excellent technological fluency 
• Display the utmost level of integrity  
• Excellent project and process management skills 
• Results-driven and meet adversity with tenacity 

Compensation 

• Salary: $65,000-$80,000 
• 401k Retirement plan 
• Medical, Dental, and Vision Insurance 
• Generous paid time off 

Career Blazers Nonprofit Search maintains a broad focus so that your search can be thorough, and inclusive of all relevant options. We carefully consider your desired outcome, skills, and experience. The professionals at Career Blazers Nonprofit Search maintain your confidentiality and will not send your resume to a client without your approval. 
 
Career Blazers is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity, national origin, disability, or protected veteran status. 

Career Blazers Nonprofit Search

Program Manager – Digital Marketing 

Malvern, PA 
Hybrid – 3 Days a week on-site 

 
 
Position Overview 
Be a part of a nonprofit organization dedicated to increasing philanthropic giving through donor advised funds. In this role you will be responsible for driving organizational growth via brand awareness, qualified leads, and conversions while managing the development of digital promotional growth. 

Responsibilities 

• Partner with Marketing Manager to set strategies in various organic and paid acquisition channels and to identify and convert upsell opportunities with existing clients and to sustain brand loyalty 
• Plan and manage advertising and promotions budget to enable growth 
• Define target audiences and how best to reach them through marketing strategies 
• Promote a test-and-learn approach with digital strategies 
• Measure and report on the performance of growth strategies and assess against organizational goals  
• Manage team sprint planning and evolve process as needed 
• Develop and maintain a strong relationship with Business Development and Client Services to drive shared growth goals for client acquisition, growth, and retention 
• Develop and maintain relationship with vendors and partners  
• Develop and maintain a broad knowledge of donor advised funds, competitors, and industry trends 

 Qualifications 

• Undergraduate degree, or equivalent combination of training and experience 
• 5+ years of demonstrated marketing/advertising experience, nonprofit experience preferred  
• Demonstrated experience working with social media platforms and working knowledge of tools such as SEMrush / Moz. 
• Experience working with a customer relationship management software 
• Excellent attention to detail, strong organization skills, and time management 
• Demonstrated ability to build effective relationships and work collaboratively  
• Technology savvy and ability to learn new emerging technologies 
• Demonstrated experience working in digital agency, financial services, donor advised funds or nonprofits is preferred 

Compensation 

• Salary: $100,000 
• 401k Retirement plan 
• Medical, Dental, and Vision Insurance 
• Generous paid time off 

  
Career Blazers Nonprofit Search maintains a broad focus so that your search can be thorough, and inclusive of all relevant options. We carefully consider your desired outcome, skills, and experience. The professionals at Career Blazers Nonprofit Search maintain your confidentiality and will not send your resume to a client without your approval. 
 
Career Blazers is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity, national origin, disability, or protected veteran status. 

Career Blazers Nonprofit Search