JK Executive Strategies, LLC

Communications Director

Rochester, NY

JK Executive Strategies is proud to partner Daystar Kids in search of its next Communications Director! The Communications Director is responsible for the development and implementation of Daystar Kids communications, public relations, and marketing strategy to advance Daystar Kids position with relevant constituents, build donor support, drive broader awareness, and create impactful partnerships and associations to support the agency’s mission, culture, and brand, and achieve its enrollment and strategic goals.

Daystar Kids is New York State’s only pediatric center, helping families successfully transition their infant or young child with special health care needs from the hospital to home and support their healthy development all the way until they enroll in kindergarten.

Primary duties and responsibilities include:

• Develops and implements an integrated strategic communications plan to enhance Daystar Kids brand reputation; broaden awareness of its programs, services, and strategic priorities, increase the visibility of its programs across key audiences, and achieve the agency’s performance goals.
• Creates and implements a comprehensive marketing and public relations strategy to enable Daystar Kids leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences and key influencers.
• Identifies challenges and emerging issues faced by the agency. Works with leadership team to recognize internal and external communications opportunities and solutions and defines and executes appropriate strategies to support them.
• Serves as communications counselor to Daystar Kids leadership and manages and expands upon the internal communications programs.
• Oversees development of all agency communications including the annual report, marketing collateral materials and electronic communications including the agency’s website and new media; manages relationships with associated vendors.
• Serves as a spokesperson and lead point person on media and community interactions that help promote and/or impact the agency.
• Exercises judgment to prioritize communication opportunities, and prepares talking points, speeches, presentations, and other supporting material as needed.
• Actively engages, cultivates, and manages press relationships to ensure coverage surrounding Daystar Kids programs, special events, public announcements, and other projects.
• Oversees the day-to-day activities of the communications function including budgeting, planning and staff development.
• Participates in regular staff meetings and complies with all Daystar Kids in-service requirements.
• Maintains confidentiality of all information related to the agency, program enrollees and their families, and team members that may be encountered either formally or informally, during the normal course of business to include medical and treatment records, program records, financial and human resource information; and complies with all HIPAA standards.

Education and Experience:

• Bachelor’s degree in journalism, communications, or related field required; an advanced degree is preferred.
• Minimum 5 years of success in a senior communications management role.
• Demonstrated experience and leadership in developing and successfully managing a comprehensive strategic communication, media relations, and marketing program to advance an organization’s mission and priorities.
• Proven impact in proactively building relationships with top tier reporters and editors, and in successfully positioning subject matter with the media to achieve high impact placements.
• Demonstrated success in planning, writing, editing, and producing newsletters, press releases, annual reports, marketing literature, and other print/online communications formats.
• Creative and thoughtful on how new media technologies can be utilized to improve ROI.
• Innovative thinker with a track record for translating strategic thinking into action plans and outcomes.
• Experience in building, mentoring, and coaching teams in communication strategies; persuasive communicator.
• Energetic, flexible, collaborative, and proactive; a team leader who can positively and productively impact both strategic and tactical administrative, fundraising, and programmatic initiatives and adapt to a changing environment to anticipate future needs.
• Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management, Daystar Kids Board of Directors, team members, and other key stakeholders.
• Ability to operate as an effective tactical and strategic thinker; self-reliant, good problem solver, results oriented.
• Passion for Daystar Kid’s mission.

JK Executive Strategies is an Equal Opportunity Employer. It is the policy of JK Executive Strategies to provide equal opportunity in employment and conditions of employment to all individuals regardless of age, race, color, religious beliefs, national origin, sexual orientation, gender identity, sex, veteran or military status, disability, pregnancy-related condition, predisposing genetic characteristics, genetic information, marital status, familial status, prior arrest, domestic violence victim status, non-job related convictions, participation in lawful activities outside of our workplace, or any other status protected by law.

JK Executive Strategies, LLC

Digital Marketing Director

Rochester, NY

JK Executive Strategies has partnered exclusively with a Rochester-based global technology company that is looking for a Digital Marketing Director to join its team. This position is ideal for someone who is looking to build processes, develop go-to-market strategies, and develop a team.

Our ideal candidate will be a hands-on leader and will have a strong mix of progressive digital marketing, lead generation experience, and strong communication skills. Do you enjoy connecting with highly technical individuals? Are you an undercover engineer in a marketing leader’s body? If so, this could be the right opportunity for you!

Responsibilities:

• Collaborate with the Marketing Director on strategy, prioritization, and execution of activities ranging from lead generation to website feature development to content creation.
• Responsible for the approval of digital content, advertising, customer experience, and website improvements.
• Manage a highly skilled team of marketers to ensure their goals are achieved.
• Be the point of contact for internal stakeholders to ensure product line sales goals are met.
• Responsible for creating digital content that compels potential customers to choose the organization.
• Find meaningful ways to increase the knowledge about the customer for the internal teams.
• Have the desire to understand where customers came from, figure out what they want based on their behavior, and improve based on what they learn.

Qualifications:

• Bachelor’s degree in Marketing, Business or technical field, Masters and/or MBA a plus.
• 7+ years of progressive digital marketing and communications experience, including 5+ years in management.
• Analytical background preferred.
• Must be a hands-on leader and have experience in leading and managing a diverse team.
• Understanding of how to connect every aspect of B2B marketing, with experience, above-average proficiency, and demonstrated success in organic website growth, digital lead generation, marketing automation, and data analysis.
• Experience authorizing original, highly technical content for software and hardware engineers in IT, Defense, or Critical Infrastructure industries.
• Exceptionally high standards and an outstanding eye for detail of both written, graphic, and video content.
• Must possess a deep understanding of data analytics and the ability to turn that data into useful insights that lead to evolving behaviors and actions.
• Creative and strategic leadership capabilities. Curiosity to learn and discover new worlds, an ability to understand complex technology.
• Effective communicator (written and verbal) and interpersonal skills to clearly transmit compelling messages to both technical and non-technical people.

JK Executive Strategies is an Equal Opportunity Employer. It is the policy of JK Executive Strategies to provide equal opportunity in employment and conditions of employment to all individuals regardless of age, race, color, religious beliefs, national origin, sexual orientation, gender identity, sex, veteran or military status, disability, pregnancy-related condition, predisposing genetic characteristics, genetic information, marital status, familial status, prior arrest, domestic violence victim status, non-job related convictions, participation in lawful activities outside of our workplace, or any other status protected by law.

JK Executive Strategies, LLC