AstroNova, Inc.

The ideal candidate will expand the company’s brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

AstroNova, as a B2B company, has grown with a strong Marketing team. We want to adopt industry best practices in digital marketing and drive growth in a competitive industry.

We are looking for an individual that understands customers’ behaviors and how to reach them online! We need someone with an innovative mind, strong understanding of Marketing technologies and great communication skills. We need a Digital Marketing Operations Manager, whose mandate will be (1) drive traffic to our various websites and (2) generate leads, in collaboration with the Marketing Team.

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Collaborate with internal teams on marketing initiatives and content planning.
• Collaborate with agencies and other vendor partners.
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements and Skills:

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing, preferably in a B2B hardware product environment
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement

AstroNova, Inc.