Appleton Finn

Company Overview:

Elevate your career with a revered Los Angeles-based fashion and lifestyle brand. Renowned for its innovation and trendsetting designs, our client epitomizes the essence of Southern California living. We seek an accomplished Digital Marketing Manager to spearhead our digital presence, reporting directly to the Director of Marketing.

Position Overview:

The Digital Marketing Manager will lead strategic digital initiatives, including social media, email marketing, influencer collaborations, and more. This pivotal role requires a strategic thinker who excels in cross-functional collaboration.

Key Responsibilities:

• Develop and execute a comprehensive digital marketing strategy aligned with brand objectives.
• Curate compelling digital content, managing visuals, videos, blog posts, and other assets.
• Oversee social media platforms, optimize paid campaigns, and nurture influencer partnerships.
• Drive impactful email marketing campaigns through segmentation and personalization.
• Execute and analyze paid digital advertising across key platforms.
• Implement SEO strategies and manage search engine marketing efforts.
• Monitor and analyze digital metrics, offering actionable insights.
• Collaborate with internal and external stakeholders for cohesive campaigns.
• Manage budget allocation and optimization across digital channels.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 4+ years of successful digital marketing experience, preferably within fashion and lifestyle.
• Proficiency in digital tools, platforms, and concepts: social media, SEO, email, paid advertising.
• Creative mindset with strong organizational and time management skills.
• Data-driven approach, proficient in data analysis for campaign optimization.
• Expertise in Google Analytics, social media management, and email marketing software.
• Excellent communication and teamwork capabilities.
• Stay current with digital marketing trends and industry innovations.
• Passion for fashion and lifestyle trends, maintaining a keen eye for emerging influences.

Perks and Benefits:

• Competitive salary, performance-based bonuses.
• Comprehensive health, dental, and vision benefits.
• Flexibility in work hours and remote options.
• Employee discounts on brand products.
• Professional growth opportunities.
• Collaborative work environment in central Los Angeles.

Step into a role that combines your strategic acumen with your passion for fashion and lifestyle. Join our client’s team and contribute to reshaping LA’s fashion landscape. Apply today to embark on a rewarding journey of innovation and excellence!

Appleton Finn

Brand Manager

Qualifications:

• 5+ years’ experience selling/ influencing decision makers
• Proficient syndicated data (Google Analytics, IRI, Nielsen, SPINS)
• Experience in the CPG marketing products to consumers at brick & mortar retailers
• Strong customer service focus and experience working in a B2B role
• Experience executing marketing plans
• Strong attention to detail with the ability to manage multiple priorities
• Experience managing trade funding and invoice processing
• E-Commerce experience including Amazon Vendor Central/ Seller Central experience
• Bachelor’s Degree with emphasis in Marketing, MBA a plus

Responsibilities:

• Work closely with marketing/sales leadership and agencies to develop and execute marketing plans for assigned brand
• Willingness to roll-up sleeves and “dive into the data” to analyze sales trends using SPINS, Google Analytics, GP and E29 KPI dashboard
• Work cross functionally with product development, financial planning, forecasting/ buying team, marketing counterparts, agency, and sales team to deliver annual goals
• Work with sales teams to understand business needs and provide timely updates and communication on marketing activity
• Develop sales promotional materials as needed
• Develop monthly performance reports including competitive activation, in market brand results and marketing recaps
• Lead SOW/ Marketing expenditures estimates, track expenses and process invoices for assigned brand.
• Represent marketing function in division sales and marketing meetings and calls
• Lead strategic planning and manage the day-to-day execution of integrated marketing campaigns including but not limited to digital, social, PR, influencer, ecommerce, merchandising, sampling and trade promotions.
• Work with third parties to execute brand goals
• Participate in tradeshow and weekend marketing events as needed.
• Ability to participate in weekly evening calls with international counterparts

Plus:

• Knowledge of FDA’s regulation on food, dietary supplement and or drug labelling requirements
• Passion for health and wellness
• Book keeping skills

Appleton Finn

Company Overview:

We are hiring on the behalf of a rapidly growing clean Hair and Skincare Company based in New York City and focuses on providing high-quality, natural and sustainable products directly to consumers. Their mission is to revolutionize the hair and skincare industry by creating products that are not only effective, but also environmentally conscious and ethically produced. We are seeking a Creative Director who shares their vision and can help them build a brand that stands out in a crowded market.

Position Overview:

As the Creative Director, you will be responsible for leading the creative direction and execution of our brand across all channels, including digital, social media, packaging, and advertising. You will work closely with Marketing to develop campaigns that resonate with our target audience, as well as collaborate with Product development to ensure that brand identity is consistent across all touchpoints.

Key Responsibilities:

• Lead the creative vision and direction for the brand, ensuring that all creative output aligns with our brand identity and values.
• Develop and oversee the execution of all creative assets, including digital ads, social media content, email campaigns, packaging design, and in-store displays.
• Collaborate with Marketing to develop and execute integrated marketing campaigns that drive brand awareness, engagement, and sales.
• Work closely with Product development to ensure that our brand identity is reflected in all product packaging and labelling.
• Source Videographers, photographers, models and external designers when necessary, providing guidance and direction to ensure that all creative output is of the highest quality
• Stay up-to-date with industry trends and best practices, incorporating new ideas and techniques into our creative strategy as appropriate.

Ideal Qualifications:

• Bachelor’s degree in design, marketing, or a related field
• 7+ years of experience in a creative leadership role, with a focus on brand building and storytelling
• Strong portfolio of work that demonstrates exceptional design skills, strategic thinking, and creativity
• Proven track record of developing successful campaigns that drive brand awareness, engagement, and sales
• Experience managing a team of designers, copywriters, and photographers
• Excellent communication skills, with the ability to articulate creative concepts and ideas to both internal and external stakeholders
• Familiarity with the hair and skincare industry is a plus

Culture Fit:

Our ideal candidate is a creative, strategic, and collaborative leader who is passionate about building a brand that makes a difference. They are committed to creating products that are not only effective, but also sustainable and ethical. They are comfortable working in a fast-paced start-up style environment and thrive on bringing new ideas to the table. They are a natural problem solver who can think creatively and strategically to overcome challenges.

Compensation:

They offer a competitive salary, equity, health benefits, and a flexible work schedule. Company culture is focused on teamwork, personal growth, inclusivity and making a positive impact on the world.

If you are a talented Creative Director with a passion for building brands and making a difference, we would love to hear from you. Please apply with your resume and a link to your portfolio.

Appleton Finn