XPEL

XPEL, Inc. (NASDAQ: XPEL), a leading supplier of automotive paint protection films, window films, ceramic coatings, and commercial/residential flat glass film, is seeking a Communications Manager for its San Antonio, TX corporate headquarters.

XPEL offers a casual, fast-paced environment in a growth-oriented company. We offer a very competitive “TOTAL REWARDS” package, including 401(k) matching contributions up to 4%, nearly 3 weeks of PTO, company-paid short and long-term disability, and a comprehensive health & wellness package.

Summary

We are seeking an experienced Communications Manager to join our team. The ideal candidate will be responsible for developing and executing internal and external communications strategies that effectively convey essential information to employees within the organization. The Communications Manager will work closely with the Director of Marketing and other department leaders to ensure consistent messaging and engagement across all internal communication channels.

Core Duties

• Develop and implement communication strategies that align with the company’s objectives and goals.
• Develop and lead public relations and corporate communications activities.
• Manage relationships with third-party public relations agencies.
• Evaluate and report on the effectiveness of communication strategies.
• Manage and create engaging content for internal communications channels such as intranet, newsletters, memos, and other company-wide communications.
• Collaborate with senior management and department heads to ensure consistent messaging and communication across all internal channels.
• Plan and organize internal events, such as town hall meetings.
• Manage the communication calendar and ensure all key messages are communicated promptly and effectively.
• Develop metrics and evaluate the effectiveness of internal communication strategies to improve communication efforts continuously.
• Act as a department liaison to ensure all communication is cohesive and aligns with company messaging and culture.
• Monitor external trends and best practices in communications to identify opportunities for improvement and innovation.
• Manage crisis communication plans and procedures to ensure external and internal parties are informed during change or uncertainty.
• Stay current with industry trends and best practices in internal communications and make recommendations for improvements to current processes.

Qualifications:

• Bachelor’s degree in communications, public relations, or a related field.
• Minimum of 5 years of experience in internal communications.
• Strong writing, editing, and verbal communication skills.
• Experience in planning and executing internal events and meetings.
• Ability to work collaboratively with cross-functional teams and senior management.
• Knowledge of communication metrics and measurement tools.
• Excellent organizational skills and ability to prioritize tasks in a fast-paced environment.
• Strong attention to detail and accuracy.
• Knowledge of social media and other digital communication tools is a plus.

XPEL, Inc. is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

XPEL

XPEL, Inc. (Nasdaq: XPEL), a leading supplier of automotive paint protection films, window films, ceramic coatings, and commercial/residential flat glass film, is currently seeking a Consumer Marketing Manager.

XPEL offers a casual, fast-paced environment in a growth-oriented company. We offer a very competitive “TOTAL REWARDS” package, including 401(k) matching contributions up to 4%, nearly 3 weeks of PTO, company-paid short and long-term disability, and a comprehensive health & wellness package.

Summary

We are seeking a Consumer Marketing Manager to develop and implement marketing plans and campaigns to promote the XPEL brand in key focus markets where XPEL has company-operated installation centers.

Core Duties

• Manage XPEL install center’s strategies, from research, planning, and budgeting, through campaign development, execution, and analysis on a global basis.
• Work with XPEL install center’s managers, Sales Directors, Territory Managers, and appropriate internal stakeholders to identify market opportunities, field needs, and implementation obstacles
• Work with Product Management, Customer Service, Business Intelligence, I.T., and other teams to integrate and prioritize XPEL install center’s messaging
• Develop detailed campaign briefs and timelines for marketing channel managers and creative teams
• Work with Marketing Management to develop annual XPEL install center’s marketing plans
• Establish an annual operating budget based on the approved marketing budget
• Develop an ongoing consumer-facing communications plan, to ensure awareness of all programs, resources, initiatives, and improvements
• Be responsible for consistent consumer-facing messaging across all audiences, channels, and experiences
• Evaluate the effectiveness/impact of each planning initiative through quantifiable methods
• Other duties as assigned

Job Requirements

• 5-7 years of product/service/brand management experience. National/global level preferred.
• Possess a proven ability to increase brand awareness among multiple target groups
• Extensive strategy development experience
• Ability to travel up to 50%
• Prove track record of working across multiple departments and with outside partners
• Experience in traditional and non-traditional communications formats
• Strong digital experience. (web, social, advertising, influencers/ambassadors), as well as consumer digital strategy a nd tactical development
• Exercise excellent judgment and make recommendations that balance the needs of key stakeholders.
• Have a strong sense of urgency, integrity and impeccable professionalism in representing the Brand and company

XPEL