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Brand Manager
Bakery brand ????????????
Hybrid London role
We’re partnering with a hugely successful London-based bakery brand who are growing their marketing team and hiring a Brand Manager to report into the Head of Brand. They are currently listed in all major retailers, independent stores, food service and high-street stores. Most recently, they have launched into Europe and are on track to be at £100m in revenue in the next 3 years. They use the finest ingredients in their products across frozen, bakery and savoury snacks and aren’t slowing down with the NPD! ????
About the role
The Brand Manager will have a focus on social media, events and ESG (they’re on track to become B-Corp certified in the next few months). You will ensure that communication and tone of voice is the same across all channels with a focus on growing their social media channels including Instagram and TikTok. You will work closely and manage the external agencies/freelancers within photography, copy and influencers. As one of the leading bakery brands, you will be responsible for all events and ensuring they run smoothly and successfully. As part of this, you will be required to manage brand partnerships and seek like-minded individuals to drive success. Lastly, as they move towards B-Corp certification, you will be working closely with the Marketing Director to find ways of improving the brands ESG.
About you
You will have a minimum of 2 years’ experience in a marketing/brand position, where ideally you have been responsible for content creation, ATL&BTL campaigns and events. As this role is heavily involved with external agencies, you should be organised and have exceptional attention to detail as you will be responsible for the voice of the brand! You will have excellent written and verbal communication skills and a “can-do” attitude.
If you have experience in creating and implementing social media plans as well as knowing how to post on Instagram and TikTok, that would be a huge bonus! You should also feel confident in using WordPress, Hootsuite and Google Analytics (or similar). And of course, a passion for all things bread, pizza, pasta (the list goes on…)
This is a hybrid role with three days in their London office with flexible working⏰
YF hire for brands that cherish an environment that’s inclusive for all and diverse, where every idea and perspective is valued. There is no discrimination based on ethnicity, religion, sexual orientation or gender expression, disability, age, national origin or marital status. We encourage applications from all.
YF Recruitment
Hybrid with 2 days a week in any London WeWork
We’re partnering with a London-based free-from bakery brand who are looking to expand their marketing team by adding an Assistant Brand Manager to report to the Head of Brand. They are currently listed in four major retailers and are currently repositioning the brand so this is an extremely exciting time to join as it gives you the opportunity to influence their visual identity and tone of voice. You will have exposure to Shopper Marketing, NPD and Digital whilst working closely with external agencies.
This is a hugely exciting role for someone who wants to broaden their skills across brand/marketing within a high-growth and innovative brand. If you’re currently in a Marketing Executive or ABM position or simply just want to expand your skillset – this will be perfect for you!
Roles and Responsibilities
This role has a keen focus on brand strategy and ensuring brand plans are stuck to whilst hitting business objectives. You will be responsible for shopper marketing and social media/content creation guaranteeing the brand tone of voice and communication is the same across all channels. Working closely with the Head of Brand and the product teams, you will be designing packaging and NPD/EPD with the help of external agencies. This role will give you the opportunity to learn of an experienced Head of Brand and Marketing Director within the FMCG space.
Skills & Attributes
In order to thrive in this position, it’s crucial that you have at least 2 years’ experience in a Marketing/Brand position within an FMCG company. This business is extremely fast-paced so being organised and having excellent attention to detail will allow you to work quickly but efficiently! The team is lean so you will have responsibility from day 1, therefore the ability to be flexible and be a team-player is essential as they want you to love working with them as well as work hard!
You should be comfortable using Adobe Suite from day 1, as you will be expected to throw your hands in at content editing before it goes live on social channels/packaging. If you have experience in shopper marketing, NPD and digital that would be a dream. And last but not least, you must be passionate about food because where would any food brand be without passion?!
Benefits
Their basic salary is competitive with an opportunity for a performance-based annual bonus as well as a 4% pension contribution. They have 33 days holiday (including BH) and tailored training programmes from day 1 to help you grow in your role but also personally. They are extremely keen for employees to feel valued and empowered to thrive so have extra learning and development opportunities.
This role can be based either in Edinburgh or London.
YF hire for brands that cherish an environment that’s inclusive for all and diverse, where every idea and perspective is valued. There is no discrimination based on ethnicity, religion, sexual orientation or gender expression, disability, age, national origin or marital status. We encourage applications from all.
YF Recruitment