Brownells, Inc.

Adventure Summary

Founded in 1939, Brownells has remained an industry leader passionate about adventure, and about inspiring, educating, and outfitting people for a lifetime of enjoying outdoor experiences. If you share a thirst for adventure, have a strong understanding of marketing strategies, tactics, and brand management, come join our growing marketing team in a family-owned, growth-minded business just outside the Des Moines metro area…and APPLY NOW!

Brownells is seeking an experienced and highly motivated Brand Manager who will play a crucial role in overseeing the planning, execution, and optimization of marketing campaigns, ensuring that our marketing team stays on track, maintains cross-functional communication, and has consistent brand messaging and positioning across all channels. This role is essential to the success of our marketing campaigns and overall marketing strategy in promoting Brownells’ products and services to our customers.

Benefits You Will Enjoy

• Competitive Salary
• Generous Paid Time Off
• Health, Dental, and Vision packages to fit your needs
• Additional voluntary supplemental insurance plans
• Fully vested 401(k) company match
• Tuition Assistance Program
• Career Pathing Program
• Generous employee discount
• Full range access at our Big Springs Shooting Complex
• Opportunity to work alongside people who are passionate about adventure and the outdoors!

What You Will Do

Main Duties & Responsibilities

• Develop and manage a comprehensive marketing calendar that outlines all marketing projects, events, and campaigns, ensuring alignment with overall company objectives
• Lead the planning, execution, and optimization of marketing campaigns in collaboration with cross-functional teams, including content creators, designers, product marketing specialists, and social media managers
• Manage project timelines, budgets, and resources to ensure timely and successful completion of marketing projects
• Monitor and report on the progress of marketing projects, making adjustments as needed to ensure objectives are met
• Implement project management best practices and tools to improve efficiency and effectiveness within the marketing team
• Provide support and guidance to marketing team members to foster a collaborative and high-performing work environment
• Develop and execute public relations strategies to raise brand awareness and enhance brand reputation
• Plan and execute marketing events, trade shows, and other customer engagement initiatives to drive brand engagement and customer loyalty
• Develop and execute traditional media and advertising campaigns, including print, radio, and television, to reach target audiences and drive brand awareness and engagement
• Conduct market research and analysis to inform brand strategies and plans
• Partner with product marketing specialists and other cross-functional teams to develop and execute go-to-market strategies for new product launches and brand campaigns
• Manage and maintain the brand guidelines to ensure consistency in brand messaging and positioning across all marketing channels and materials

What You Will Need

Education & Experience

• Bachelor’s degree in marketing, communications, business, or related field
• At least 5 years of experience in brand management, marketing or a related role, preferably within the firearms or outdoor industry
• Proven track record of managing and executing successful marketing campaigns and product launches
• Proven experience in managing budgets and resources effectively
• Strong background in market research and analysis, with the ability to identify trends, opportunities, and challenges

Knowledge & Skills

• Strong understanding of brand strategy, positioning, and messaging to drive customer engagement and loyalty
• Strong understanding of marketing strategies and tactics, including digital marketing, social media, and content marketing
• Excellent project management, organizational, and communication skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in project management tools and software, including Monday.com, Microsoft Project, Asana, Trello, or similar platforms
• A strong team player with a proactive, solution-oriented mindset
• Knowledge of and passion for firearms, gun parts, and accessories is a plus

Physical Demands

Sedentary work. Sedentary work involves lifting no more than 10 pounds at a time and occasionally lifting or carrying articles like docket files, ledgers, and small tools. Although a sedentary job is defined as one which involves sitting, a certain amount of walking and standing is often necessary in carrying out job duties. Jobs are sedentary if walking and standing are required occasionally, and other sedentary criteria are met.

Physical Hazards – Health and Safety Concerns

• General office environments
• Ergonomics

Where You’ll Be Located

Grinnell, Iowa

Live Your Adventure!

Brownells is a subsidiary of 2nd Adventure Group. At 2nd Adventure Group, our mission is to provide a platform to connect people with their passions. Our brands are aligned to empower people to be inspired, educated, and outfitted for a lifetime of enjoying and sharing the spirit of adventure. Our sister companies include: Crow Shooting Supply, Sinclair International, AR15.com, and Big Springs Shooting Complex.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.

Brownells, Inc.

Adventure Summary

Are you a Creative Director looking for a new challenge? We have an exciting opportunity for a senior creative designer to lead our in-house Creative Team! As Creative Director at Brownells, you will be responsible for producing and creating inspiring concepts that will be applied across multiple channels and touchpoints, with a focus on brand design and conceptually driven innovation design.

But it’s not just about design. We’re looking for someone who understands how brand strategy relates to design and has experience working closely with the marketing, digital and UI/UX teams to ensure all elements of a project create a complete and compelling brand story. You’ll be managing an internal team, inspiring them to produce outstanding creative results while also getting your hands dirty with leading-edge design work.

Reporting to the VP of Brand Management, you’ll play a pivotal role in shaping the Brownells and 2nd Adventure Group brands at every touchpoint – from ecommerce to events to packaging. It’s your chance to craft an unforgettable customer experience and keep them coming back for more. It’s a big responsibility, but an exciting opportunity to make a real impact on these iconic brands. If you’re ready to start your next great adventure with us…APPLY NOW!

Benefits You Will Enjoy

• Competitive Salary
• Generous Paid Time Off
• Health, Dental, and Vision packages to fit your needs
• Additional voluntary supplemental insurance plans
• Fully vested 401(k) company match
• Tuition Assistance Program
• Career Pathing Program
• Generous employee discount
• Full range access at our Big Springs Shooting Complex
• Opportunity to work alongside people who are passionate about adventure and the outdoors!

What You Will Do

Main Duties & Responsibilities

• Lead the development and execution of innovative design strategies, ensuring a cohesive and elevated brand aesthetic across all channels, including digital, print, and experiential platforms, to captivate target audiences and drive brand growth
• Produce world-class creative design content as an individual contributor, as well as inspire and manage creative execution of in-house team (web, graphic, and video designers) on multiple brand assets, such as websites, landing pages, advertisements, and brochures
• Guide and maintain visual brand identity for all brands
• Craft and refine creative briefs and lead integrated marketing campaigns
• Partner with UI/UX to maintain design consistency
• Create design-forward concepts and apply them across channels and touchpoints
• Provide omni solutions to brand design problems
• Design and produce branded graphics in an individual contributor capacity across all touchpoints
• Represent the design team and mentor designers in project meetings
• Oversee and optimize the traffic management process, coordinating project timelines and resource allocation across creative teams, to ensure efficient workflow, timely delivery of assets, and consistently high-quality output that aligns with brand objectives

What You Will Need

Education, Experience and Design Portfolio

• Bachelor’s degree in marketing, advertising, design or related field highly preferred
• 10+ years design experience, with at least 5 years leading a creative team
• A portfolio of world-class work demonstrating examples of your aesthetic/design success

Knowledge & Skills

• An ability to both direct and inspire leading-edge design work, as well as a willingness, ability, and appetite to ‘get your hands dirty’ designing in an individual contributor capacity
• An understanding of strategically driven brand identity design
• Knowledge of Digital / eCommerce best practices
• A strong understanding of dynamic wed design and Adobe Creative Suite
• Positive and clear communication style — ability to articulate ideas, voice constructive opinions
• Masterful collaboration skills, ability to multi-task and find answers to questions cross-functionally
• A great attitude and positive outlook
• Thoughtful and elevated typography and strategic, brand systems thinking
• Ability to work under tight timelines and easily adaptable to change

Physical Demands

Sedentary work. Sedentary work involves lifting no more than 10 pounds at a time and occasionally lifting or carrying articles like docket files, ledgers, and small tools. Although a sedentary job is defined as one which involves sitting, a certain amount of walking and standing is often necessary in carrying out job duties. Jobs are sedentary if walking and standing are required occasionally, and other sedentary criteria are met.

Physical Hazards – Health and Safety Concerns

• General office environments
• Ergonomics

Where You’ll Be Located

Grinnell, Iowa

Live Your Adventure!

Brownells is a subsidiary of 2nd Adventure Group. At 2nd Adventure Group, our mission is to provide a platform to connect people with their passions. Our brands are aligned to empower people to be inspired, educated, and outfitted for a lifetime of enjoying and sharing the spirit of adventure. Our sister companies include: Crow Shooting Supply, Sinclair International, AR15.com, and Big Springs Shooting Complex.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.

Brownells, Inc.