Square Enix America

Title: Manager, Marketing

Department: Book Publishing

Reports To: General Manager & Publisher

FLSA Status: Exempt

Location: El Segundo, CA

Job Summary:

We are looking for a Marketing Manager, who is responsible for delivering and executing high-level publicity and marketing programs to drive our customers/readers’ growth, retention, and engagement for the company’s imprint, Square Enix Manga & Books.

Responsibilities:

• Develop consumer growth and retention marketing strategies across all Square Enix platforms to achieve key business goals for the company’s manga (Japanese comics) and game tie-in book publication business.
• Build and execute innovative marketing and publicity campaigns with digital innovation and organic brand building to bring the imprints’ publications to the largest possible readership.
• This role will work closely with and report to the General Manager/Publisher on all marketing efforts for the imprint, Square Enix Manga & Books.
• Create innovative title-marketing campaigns for upcoming manga/game tie-in titles for the imprint, Square Enix Manga & Books.
• Develop strategies, messaging, creative assets, and digital projects to increase brand awareness and growth for Square Enix Manga & Books’ online communities and social media communities.
• Collaborate with internal departments (including but not limited to PR, social media, influencer, game-specific marketing, and sales teams) and external partners (especially our publishing partner, Penguin Random House) along with licensor (Square Enix Japan) to drive campaign strategy and effectiveness.
• Be the key contact for media-buying agencies to manage outstanding data-driven marketing campaigns and provide reports with insights, analysis, and learnings, as well as creative needs.
• Work closely with the Analytics team to evaluate touch points in the customer journey, while improving tracking to measure ROI and KPIs with efficiency.
• Create strong product positioning, target audiences, and messaging relevant to each manga series/game tie-in.
• Work with internal teams (PR, influencer, social media, owned channels, trade marketing, sales) & and external partners to ensure all plans are coordinated, complementary, and delivered against agreed KPIs or measurable goals.
• Develop the influencer/reviewer strategy (in collaboration with the Influencer Relations Team and the PR team), that resonates with readers and is up to date with the latest influencer/reviewer and industry trends.
• Conceive and execute community and events plans in collaboration with the event team where necessary.
• Manage approvals of marketing activities with stakeholders.
• Manage the marketing budget for each title, ensuring costs are fully and accurately tracked & and reported.
• Work with internal Creative Services Studio and external partners to deliver needed campaign assets to the desired standard & and quality on Square Enix Manga & Books titles.
• Partnership agency’s management & and execution of local partnership activities, if necessary, for the campaign.
• Scheduling tweets, updating the website, reviewing copy, shipping requests to the warehouse, and obtaining approval from rights holders/licensors for assets.

Qualifications & Skills:

• Minimum of 4 years of marketing experience in publishing, entertainment, or a consumer product company.
• Must have previous experience within the manga/graphic novel/book industry and/or other entertainment-based industries.
• Proficient experience, in planning and executing marketing campaigns, especially in digital marketing with a results-driven mindset.
• Strong project management and planning capabilities to ensure timely delivery of all global assets.
• Creative problem solver with attention to detail.
• Understanding of copywriting across various media (email, push, etc.).
• Proven experience in planning and managing community engagement programs.
• Strong communicator/presenter with experience managing cross-functional stakeholders.
• Proactive self-starter who enjoys ownership of projects.
• An avid reader of manga with a strong understanding of readers’ expectations to create the best and most relevant plans is a plus.

Square Enix America

Job Title: Manager, Public Relations

Reports To: Senior Director, External Communications

Department: Communications

FLSA Status: Exempt

Job Summary:

Square Enix, the company behind some of the world’s most popular action and RPG brands, including FINAL FANTASY, KINGDOM HEARTS and Life is Strange, is seeking a motivated and creative Public Relations professional to join our team. The right candidate will have the demonstrated ability to work in a fast-moving, dynamic organization and have a track record of generating top results. They will excel at both developing and executing winning communications plans with precision.

The candidate will possess a deep understanding of traditional and digital media strategies, as well as the latest trends in marketing and strategic communications.

Responsibilities:

• Develop and execute high-impact, creative PR campaigns for the North American/LATAM region
• Maintain strong relationships with game enthusiast media and beat reporters at top-tier media outlets
• Work cross-functionally as the North American PR expert, driving successful game launches for titles across the Square Enix portfolio
• Manage external PR agencies to drive campaign execution in North America/LATAM
• Write and edit press releases, pitches, PR plans, and related materials
• Drive PR strategy for titles across the Square Enix game portfolio
• Plan digital and physical events for the company’s high-profile games
• Keep current on trends, issues, and news about the business and consumer sides of the video game industry
• Successfully managed complex, fast-moving, and unexpected communications challenges and reactive media issues
• Other related duties as required

Knowledge and Experience:

• Minimum 4-6 years of Public Relations experience
• Knowledge of AP writing style
• Bachelor’s Degree from an accredited university
• Work experience with international corporations and Live Services, a plus

Competencies, Skills and Attributes:

• Intermediate to Advanced skills in Microsoft Office applications
• Ability to manage several projects with meticulous attention to detail
• Excellent written communication and public speaking skills
• Independent worker (i.e., takes the initiative and works well with little supervision)
• Flexibility to work outside core business hours as needed, such as to interface with international teams
• Able to travel both domestically and internationally
• Passion for gaming
• Conversational Japanese language skills are not mandatory, but they are a plus

Square Enix America

Job Title: Manager, Mobile Marketing

Department: Mobile, Marketing

Reports To: Associate Director, Mobile Marketing

FLSA Status: Exempt

Job Summary:

Square Enix is seeking a Mobile Marketing Manager with brand marketing and user acquisition experience. The Mobile Marketing Manager will be responsible for building go-to-market plans for mobile games in the West, while maintaining relationships and communications with teams in the US, Japan, and external partners. The ideal candidate should have proven experience building performance-based campaigns across multiple targets and demographics.

Essential Job Functions and Responsibilities

• Own go-to-market strategic planning and execution for multiple titles across the portfolio
• Facilitate and drive external and internal project team communication.
• Drive growth for mobile titles, from development and optimization of marketing campaigns, audiences, and creatives, to marketing spend and budget allocation.
• Review and provide production feedback on concepts, designs as well and competitive products.
• On-going execution, monitoring, and optimization of acquisition & and retention campaigns to maximize and improve campaign performance.
• Interact directly with agencies, ad networks, and other mobile app discovery channels to create effective acquisition & and retention marketing campaigns.
• Analyze and effectively communicate results, trends, and insights to executives and other teams within the organization.
• Explore and test new acquisition marketing channels to secure new acquisition opportunities.

Knowledge, Skills & Abilities

• EDUCATION: Bachelor’s degree required.
• 6+ years of mobile marketing experience.
• At least 1 year of experience working at the Manager level is preferred.
• Experience developing/executing strategic marketing plans for mobile games
• Deep understanding of user acquisition funnel and strategies for mobile games.
• Experience in paid user acquisition/monetization with a focus on data analytics and reporting.
• Excellent communication skills – ability to influence stakeholders, comfortable presenting data to executive management.
• Excellent teamwork skills and flexibility to adapt to changing priorities.
• Knowledge and experience playing Square Enix games.
• Bilingual (English / Japanese) – Ideal, but not required

Competencies

• Strong knowledge of the mobile games market
• General knowledge of the gaming industry
• Takes Initiative, results-oriented
• Problem-solving
• Communication, written and verbal
• Strong Attention to detail
• Strategic thinking
• Partnership and collaboration
• Team player

Supervisory Responsibility

• This position may have supervisory responsibilities.

Travel

• This position may require domestic and international travel.

Work Environment

• Due to COVID-19, this role has been placed in a Temporary Work From Home position. This job normally operates in a professional office environment. This role uses standard office equipment such as computers, laptops, phones, photocopiers, filing cabinets, and fax machines.

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk, hear, see, and move around the facilities. This would require the ability to lift files/boxes, open filing cabinets, file, bend, twist, and stand on a stool as necessary. Must be able to lift 20 pounds.

Square Enix America