Lug

About Us:

Lug is a popular lifestyle brand specializing in fashionable and well-appointed bags and accessories featuring unique silhouettes and thoughtful designs.

Known for its organization, style, brilliant colors, and prints, Lug is proud to have been featured multiple times on Oprah’s O-List and named Official Bag of the Golden Globes and the Screen Actors Guild (SAG) Awards from 2017-2020. In 2015, Lug launched with great success on QVC and is now an established and growing brand in the fashion accessory category.

The Role:

Do you enjoy being part of a team that collaborates to produce incredible results? Do you like the idea of working from home for a top Handbag and Accessory Brand that is well-established and still offers incredible growth potential? If this sounds like you, then Lug may be your perfect fit. We are looking for a Senior Art Director to contribute to the Lug brand. The ideal candidate will have strong creative skills and a portfolio of work which demonstrates their passion for concept development, visual direction, collaboration with team members and stakeholders, and creative opinion & leadership. They will also have experience in working with numerous different communications mediums, across social & digital as well as print forms. Event activation-related creative experience a bonus.

Responsibilities:

The successful candidate will be taking on the duties and responsibilities of the Senior Art Director which will include, but is not limited to, the following:

Campaign Brand Development:

• Creating and defining the visual identity of campaigns in line with brand standards and market trends, with a focus on story driving Lug’s unique product aspects for new and existing audiences..
• Leading the design and conceptual development of product comms, from creative planning in studio session to release.
• Ensuring brand consistency of Lug’s joyful voice, throughout all campaign materials.
• Working with the marketing and sales teams to understand the target audiences and their nuances and adjusting the visual approach accordingly.
• Storytelling in decks, storyboards and moodboards for various collaborations across internal teams, as well as presenting creative work to exec stakeholders for approval or modification.

Studio and Shoot Direction:

• Directing and overseeing the process of photo or video shoots with our Studio partner, ensuring the visual output matches the campaign’s creative vision (remotely and locally in Orlando, IRL, as needed).
• Collaborating with Studio team’s photographers, stylists, set designers, and other creative professionals to execute the vision.
• Guiding Studio in partnership for creative decisions regarding lighting, angles, props, and models to capture the intended mood of the campaign.

Visual Storytelling

• Translating campaign messages, concepts, and strategies into visual narratives.
• Overseeing the storyboarding process and ensuring the visual flow tells a cohesive and compelling story.
• Adjusting the visual narrative based on feedback from stakeholders or test audiences.

Design Team Leadership:

• Leading, mentoring, and developing a team of graphic designers and other creative professionals.
• Overseeing the creative process and giving guidance to the team, alongside Senior Designer..
• Providing constructive feedback on team members’ design work.
• Managing workflow and assigning tasks to team members based on their strengths and capacities.
• Encouraging a creative, collaborative, and inclusive environment within the team

Qualifications:

• Proven work experience as an Art Director
• 3+ years in a similar role
• Proficient in Adobe Creative Suite, Keynote and other visual tools
• Team player with excellent communication, conceptual thinking, typography skills, and design or writing skills
• Strong portfolio of work, primarily in the fashion and retail industry

Must-have Qualifications:

• Authorized to work in the US

Company Benefits and Perks:

• Access to a comprehensive benefits package with a focus on your total wellbeing
• Access to an EAP (Employee Assistance Program) for you and your immediate family
• Paid time off and additional holidays “Lug Days”
• Free Fit Bit or $250 toward an Apple Watch and Monthly Health Challenge
• Generous Discount on company products and Annual Lug Bucks to spend on Lug products
• Remote position to work in the comfort of your own home, occasional travel may be required
• Fun and collaborative culture
• We are committed to preventing and removing barriers to employment for people with disabilities and invite you to contact us if you have questions regarding accessibility or accommodation.

Lug strives to be an equitable and inclusive service to our community. As such, we strive to make our recruitment, assessment, and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities. If you require any accommodations at any point during the application and hiring process, please let us know!

Lug

About Us: Lug was founded in 2005 with a simple goal to bring fun, function, and color to the bag and accessory market. Since then, the brand has continued to grow and blossom into a strong lifestyle brand that includes smart and stylish solutions for everything from work to play to active living every day – all in brilliant color. We are proud to have been featured on Oprah’s O-List for four consecutive years and named the Official Bag of the Screen Actors Guild awards from 2017-2020. In 2015, Lug launched with great success on QVC and has quickly become a key player in the fashion accessory category.

Do you love connecting with people, problem solving, and building ideas into experiences? Is owning and growing a line of business (while collaborating with talented peers for support!) inspiring and exciting to you? Are you thorough, success oriented and always ready for a new challenge? If so, we’d be thrilled to meet you! We are looking for an Community and Events Coordinator to architect, operate and command our new events initiative for Lug: Sponsored festivals & concerts, pop-ups and exhibitions, Digital live events, company gatherings, and more …are all in scope.

Job Type:

Full-Time 40 hours per week –

Work From Home (ideally in Orlando or Central Florida) & Travel when necessary / event.

Responsibilities for Community & Events Coordinator

• You will report to the Director of Marketing, and will work closely with the sales, marketing and data teams to develop our 2023 events offering and beyond.
• With your initiative, we will create new events to reach new audiences, and also events to celebrate our current customers. You will guide and decide what inbound sponsorships, conferences and other opportunities are best for our business objectives, and facilitate their advancement to activation. Have an idea that we absolutely have to do? Let’s go for it. We want you to have an opinion, share it, and help build it with proven skill.
• While Lug had participated in a few successful events, this position comes with the opportunity to build our event strategy from the ground up. Events are a key pillar in our growth plan, and you will be the key player in deciding where to direct our efforts and help make great events on repeat.
• You will have management over all pieces from inception to execution of events:
• Negotiating contracts with vendors, such as caterers, florists, audio-visual companies, and entertainment acts.
• Budget management: The ability to create, monitor and manage event budgets, ensuring that all costs are within the approved budget and that any overages are addressed in a timely manner..
• Overseeing the setup, implementation, and breakdown of events, ensuring that all details are executed according to plan.
• Managing event staff and volunteers, including supervising their training and ensuring that they have the necessary resources to perform their tasks.
• Evaluating the success of events and making recommendations for future improvements.
• PR skills are important to the role: while at events and with genuine charisma, we’d love to see you actively develop connections with potential clients, brand partners, celebrities and beyond. Pro-actively seeking out opportunities to advance our brand presence and experience on-site is important, as you will be the face of our company at events!
• A solid sensibility for social media and comms needs is important: in collaboration with the Marketing and Communications team, we’ll want your thinking to help guide our pre, during and post event strategy and to-dos. You’ll need to weigh heavily on our planning across all considerations of public events.
• Internal event coordination is included as well. When, where and how we gather is under your purview, in partnership with our Founders & Leadership, our studio for shoots, and our LugLive Hosts.

Qualifications for Event Coordinator:

• Experience: 3-5 years in event planning and management, with a proven track record of successfully planning and executing large-scale events. You may have previously worked as an event coordinator or manager, or in a related field such as hospitality or project management.
• Communication skills: must have excellent written and verbal communication skills, as you will need to communicate effectively with clients, vendors, and event staff, as well as networking Multilingual skills a bonus, but english as a mandatory
• Project management skills: This role requires the ability to manage multiple projects simultaneously, ensuring that they are completed on time, within budget, and to a high standard. The ability to organize and manage complex details and ensure that all elements of an event run smoothly is critical to success in this role, as well as for building systems for scaling our event strategy
• Genuine Positivity: An energy of possibility and joy even under tough circumstances as they may occur. Customer service excellence and ensuring stakeholders are heard and happy.
• Competency with social media platforms
• Bachelor’s degree in hospitality, business, event management, or related field a bonus.

COMPANY BENEFITS:

• Access to a comprehensive benefits package with a focus on your total wellbeing
• Access to an EAP (Employee Assistance Program) for you and your immediate family
• Paid time off and additional holidays “Lug Days”
• Fitbit program: receive a free Fitbit and compete with colleagues on other fitness challenges
• Remote position to work in the comfort of your own home

Lug