Open Jobs:
This role is intended to be a 10-month contract with the possibility of extension. Please keep that in mind as you consider applying to this position.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
At the WNBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and media business, the WNBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of WNBA merchandise, and handle a wide range of responsibilities that drive the WNBA’s success.
Position Summary:
This position is part of a growing Fan Acquisition and Engagement team at the WNBA, with the goal of enhancing the fan experience, improving internal processes to make our digital marketing efforts more efficient, growing the overall WNBA fanbase, and acquiring and optimizing fan data. This position’s goal will be to drive growth through data-driven decision-making by analyzing marketing campaign performance and fan behavior. Success in this role requires the ability to close the gap between data and actionable insights and the ability to communicate those insights. Ideal candidates will be highly tactical self-starters with a background in marketing analytics and a passion for sports.
Major Responsibility:
- Contribute to growing the WNBA fanbase by analyzing marketing campaign performance and fan behavior
- Track and report on various fan acquisition campaigns (e.g., WNBA All-Star Voting) through Adobe Analytics
- Provide deep analysis of direct-to-consumer (App, League Pass) marketing campaigns around new acquisitions and attribution
- Develop understanding of how marketing campaigns drive fan interest, acquisition, and retention across the WNBA’s digital and non-digital platforms
- Develop new datasets mapping complex data into familiar business terms such as product or customer to offer unified, consolidated views
- Work with WNBA Data Program Manager in the development of automated dashboards for decision makers, via Tableau or PowerBI
- Pull together and send weekly CRM performance reports, as well as build an overarching library of best practices and learnings
- Provide real-time insights and recommendations in a clear and concise manner
- Develop a rich understanding of the WNBA and its fanbase
- Assist with A/B test design and analyses aimed to improve fan interest, acquisition, and retention
Required Skills/Knowledge:
- 1 – 3 years working in an analytical, research, or insights role – preferably in a marketing organization
- Experience with direct-to-consumer products a plus
- SQL proficiency is a must
- Experience with R or Python a plus
- Experience with data, analytics, and marketing platforms such as Adobe, Branch or Braze
- Hands-on experience with reporting and visualization platforms like Tableau or PowerBI
- Strong verbal and written communications skills with ability to convert complex findings and large data sets into insightful, concise, and easily digestible reports and presentations
- Ability to handle multiple tasks at once with a precise and detail-oriented approach
- A passion for understanding fan behavior
- Strong knowledge of WNBA
Education:
- Bachelor’s Degree
Salary Range:
- $1200-$1300 per week
The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.
The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
About The WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.
National Basketball Association (NBA)
At the WNBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and media business, the WNBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of WNBA merchandise, and handle a wide range of responsibilities that drive the WNBA’s success.
Position Summary
This position is part of a growing Fan Acquisition and Engagement team at the WNBA, with the goal of enhancing the fan experience, improving internal processes to make our digital marketing efforts more efficient, growing the overall WNBA fanbase, and acquiring and optimizing fan data.The CRM Lifecycle Marketing Manager will be responsible for working on lifecycle communications globally. You will be responsible for leveraging CRM for full-funnel activations, bringing in new fans, cultivating fan engagement across products, and then re-engaging and reducing churn. Successful candidates will be able to develop and execute comprehensive growth strategies to drive fan growth and revenue across email and push. You will also be directly responsible for the execution of the email channel. We are looking for someone who has experience with testing to optimize existing flows and build new flows across CRM channels. Success in this role requires partnering with and influencing cross-functional teams including revenue, product, data, international, and 3rd party agencies. Ideal candidate will also have strong knowledge of the WNBA.
Major Responsibility:
- Leverage CRM for full-funnel activations, bringing in new fans, cultivating fan engagement, and then re-engaging and reducing churn
- Build comprehensive lifecycle marketing programs across key CRM channels to drive WNBA’s business objectives (viewership, app downloads, League Pass subscriptions, merchandising, and ticketing sales)
- Know our data sources and architecture, and understand how they impact fan segmentation and marketing enablement, in order to develop audience segmentation strategies and tactics
- Partner with internal teams and 3rd party agencies to prioritize opportunities and execute sends
- Lead end-to-end email execution for all lifecycle, tentpole, and transactional communications– including copywriting, design, scheduling (cadence, frequency), and performing quality assurance tests to ensure messages render/deliver correctly
- Leverage multivariate testing methodology to quickly test, iterate, and push forward the most impactful efforts
- Partner with marketing analyst to gain learnings and define areas of improvement and growth
- Expand reach of channels through fan data acquisition programs
- Develop expertise in cross-channel messaging and evolve programs to include new channels
- Communicate complex strategy cross-functionally and upward to key leaders
Required Skills/Knowledge:
- 5+ years of experiences in CRM and/or lifecycle marketing
- Deep expertise in all aspects of CRM and Lifecycle Marketing; including channels (email, push, etc.), data management, execution, reporting, tools/platforms/technologies, etc.
- Demonstrated experience in building testing programs
- Experience working with Email Service Providers (preferably Braze), as well as related technology providers (e.g., Movable Ink; Wunderkind)
- Intermediate understanding of HTML and CSS
- Strong understanding of email compliance and privacy legislation practices (specifically: CAN-SPAM; GDPR; CASL; Apple MPP)
- Strong understanding of how to leverage APIs to create automations and personalize campaigns at scale
- Data driven analytical thinker who is comfortable diving into data and pulling insights
- Ability to thrive in ambiguous, fast-paced setting without ready-made processes
- Willingness to take on operations/execution, in addition to strategy
- Strong knowledge of WNBA
Education:
- Bachelor’s degree required
Salary Range:
- $100,000-$110,000 per year
The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.
The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.
National Basketball Association (NBA)
Position Summary:
The NBA’s international offices work to carry out the league’s strategy of growing the game of basketball globally by hosting NBA events around the world, creating sponsorship opportunities for local businesses, developing merchandising strategies with regional licensees, selling international media packages, and overseeing international public and media relations. Based in London or Madrid, this position will work across all business units on the design, planning and implementation of fan-facing assets to help drive revenue and assist in the delivery of the overall strategy with players and influencers to achieve short, long and midterm business objectives.
Major Responsibilities :
Player Marketing:
- Provide support to coordinate access to current players, legends and coaches for Fan Engagement initiatives, Media Partner needs and Marketing Partner campaigns.
- Organize and coordinate logistics when NBA talent travel to the region for promotional events and activities.
- Oversee tracking of results and performances after each initiative.
Influencer Marketing:
- Provide support to activate with a wide network of influencers and celebrities for Fan Engagement initiatives, Media Partner needs and Marketing Partner campaigns.
- Foster relationships with talent and agents across sports and entertainment to deliver best-in-class activations.
- Oversee tracking of results and performances after each initiative.
- Manage third party contractors/vendors, where needed.
Partner Marketing:
- Work closely with the Global Partnerships team to commercialize fan-facing assets.
- Assist in the development of co-marketing activations with NBA partners to drive direct and indirect revenue.
- Keep track of inventory and ensure the Global Partnerships team has up-to-date information and assets to pitch partners/prospects.
- Oversee tracking of results and performances after each initiative.
Required Skills/Knowledge
- Fluency in English and at least one other language (Italian, German or Arabic preferred).
- Ability to develop strong relationships in a complex and dynamic environment.
- Deep knowledge of the sports ecosystem in Europe and in the US.
- Team-player, self-motivated and goal-oriented.
- Attention to details and willingness to learn needed.
- Excellent written, verbal and presentation skills required.
- Excellent graphic design skills including PowerPoint, Adobe Photoshop and Illustrator.
- Willingness to travel internationally.
Educational Background Required
- Bachelor’s degree required.
National Basketball Association (NBA)