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The seasoned data-driven Paid Search Manager will be responsible for the day-to-day planning, execution, and analysis of paid search programs. He/She will play an integral role in growing our paid search channel through budget management and campaign optimizations, managing our Google and Microsoft accounts. Partners with cross-channel digital and social members to translate business objectives into unique and strategic approaches to drive customer growth and value.
Responsibilities:
- Oversees day-to-day campaign management including: campaign launches, budget & bid management and seasonal key word optimizations
- Reports on program performance (brand, non-brand, shopping) on a weekly and monthly basis highlighting key metric results – cost, conversion, sales and go forward optimizations
- Aggregates, analyzes and translates paid search performance with deeper insights into actionable recommendations for customer growth
- Projects short-term sales and customer metrics based on historic performance
- Performs tests – measuring, reporting, and advice on future implementation of those learnings
- Partners with Google and Bing on quarterly business reviews – analyzing performance and opportunities for growth
Qualifications:
- In depth understanding of the principles of search platform and analytics, bidding strategies and optimization
- Must have experience working with Google Ads platform is required
- Experience within Adobe, Google Data Studio and Doubleclick Campaign Manager is a must
- Strong writing, presentation, and interpersonal skills
- Must be highly organized with the ability to multi-task under tight deadlines
- Advanced Excel spreadsheet skills, including knowledge of pivot tables
- Excellent project management skills
- Highly organized and analytical
- Ability to analyze and interpret data into strategic recommendations and marketing strategy
- Interacts well with a variety of personalities and levels of management
- Strong written and verbal skills
Education & Experience:
- Bachelor’s Degree in Marketing or related field required, MBA preferred
- 6+ years of digital marketing experience with proven record of success in media planning, implementing, analyzing, and optimizing search
- Ecommerce and retail experience a plus
J. Jill
JOB SUMMARY:
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Assists the Design team through all phases of seasonal development. Communicates and partners with overseas vendors and internal cross functional team members through all development stages.
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ESSENTIAL FUNCTIONS:
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- Communicates with domestic and overseas vendors to ensure that all requests, changes, updates, etc. are handled in a quick, concise, and thoughtful manner.
- Researches, develops, tracks, and approves all design trim for each collection within a season.
- Sketches all seasonal design in Adobe Illustrator, enters all style information into PLM and makes revisions and corrections when necessary.
- Communicates seasonal brand right trend ideas through market shopping, internet, and print media research.
- Organizes all style and trim information for reference and easy access.
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KNOWLEDGE SKILLS & ABILITIES:
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·       Adobe Illustrator
·       Photoshop and Web PDM or equivalent
·       Basic patternmaking and garment construction
·       Basic knowledge of fabric qualities for the garment industry
·       Positive attitude
·       Works well with others
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EDUCATION & EXPERIENCE:
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- Bachelor’s degree in Fashion Design or a related field strongly preferred
- 0+ years of related experience.
- The above statements are intended to describe the general nature and level of work being performed by associates assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of this position
J. Jill