Cobble Hill

We are seeking an experienced Email Marketing Manager to join our team specializing in email marketing. As the Email Marketing Manager, you will be responsible for overseeing all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. In addition, you will be responsible for detailed reporting on email campaign performance and providing insights to inform future strategies.

Responsibilities:

• Develop and implement email marketing campaigns that drive engagement, conversion, and customer loyalty for our clients.
• Develop segmentation strategies based on customer behavior, preferences, and demographics, and execute these strategies to optimize campaign performance.
• Develop and write email copy and design creative that effectively communicates the client’s message, brand, and value proposition.
• Monitor and optimize email campaigns for deliverability, open and click-through rates, conversion rates, and ROI.
• Collaborate with cross-functional teams such as designers, copywriters, data analysts, and account managers to ensure effective and consistent email campaigns.
• Stay up-to-date with email marketing trends and best practices, and share knowledge and insights with the team.
• Create and deliver detailed reports on email campaign performance, including key metrics such as open rates, click-through rates, conversion rates, and ROI.
• Provide regular insights to understand email subscribers and customers and channel performance to inform future strategies.
• Use data analysis to identify trends and patterns, and make recommendations to optimize future campaigns.
• Develop and maintain a system for tracking and analyzing email campaign performance, including A/B tests, segmentation, and customer behavior.
• Work with Account Managers to communicate email campaign results to clients, and provide recommendations for future campaigns.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum of 3 years of hands-on experience with Klaviyo email marketing platform.
• Demonstrated success in planning, executing, and measuring email campaigns that deliver results.
• Excellent writing skills and ability to create compelling email copy and messaging.
• Strong analytical skills and experience using data to drive insights and decision-making.
• Ability to work collaboratively with cross-functional teams, manage multiple projects, and meet deadlines.
• Detail-oriented, organized, and able to manage multiple projects simultaneously.

If you have a passion for email marketing and a proven track record of success, we encourage you to apply. The Email Marketing Manager role at our agency offers an exciting opportunity to work with a dynamic team and make a significant impact on our clients’ email campaigns.

Cobble Hill

Cobble Hill is looking for our next Digital Marketing Manager to join our team.

This role is hyper-analytical and data-driven. We are looking for someone with a minimum of 3 years experience with Meta Ads Manager and Google Ads.

This position will be responsible for:

• Crafting quarterly digital marketing strategies including facets of paid media, email marketing, and website updates
• Client communication and presentation of monthly paid media reports
• Paid Media message creation for ads
• Marketing strategy follow through 
• Mentorship of Marketing Coordinators and Marketing Managers 
• Understanding the nuance of a client’s long term needs
• Setup and execution of Google Analytics goals
• Setup and execution of Google Tag Manager (non-developer level skill)
• Setup of accounts in Meta, Instagram, Google, and Pinterest products 
• Removing roadblocks to team member task completion 
• Acting as a point of escalation to solve complex digital marketing issues
• QA’ing internal team work prior to sending to client
• Leading client calls
• Train internal employees in paid media tactics
• Client communication via Email and Slack
• New client onboarding 

The right candidate must be:

• Very detail-oriented
• Self motivated with the ability to troubleshoot issue independently
• Experienced with FB Ads Manager, Pixels, Business Manager
• Experienced with Google Ads for search, shopping, display, and video 
• Experienced in Docs, Sheets (formulas, vLookups, etc), Slides, or similar products
• Able to craft finely tuned written communication to clients and partners
• Able to manage short term needs with long term vision
• An excellent written and verbal communicator 
• Experienced in an agency setting
• 3+ years paid media and digital marketing experience

Standout candidates will have:

• Prior experience with email marketing (particularly Klaviyo), or website design/development 
• Experience with Google Data Studio report creation or similar.
• Certifications in any relevant marketing platforms

Cobble Hill