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Company Description
Our mission is simple: Create peaceful lives. This mission is delivered to our customers through our products, campaigns, and communications. It equally applies to our valued team members. Today, our culture and the efforts of incredible and dedicated team members have helped to make Bullfrog Spas the fastest-growing manufacturer of premium hot tubs in the world and one of Utah’s premier brands.
What You’ll Do
The Creative Director is a key member of Marketing Department leadership with general responsibilities that include the strategic direction of the brand, oversight of and responsibility for creative team deliverables, brand and creative support within the product design process, and providing vision for and direction of the Creative group’s efforts with the goal of meeting team deliverables and the brand’s strategic objectives.
As the Bullfrog Spas Creative Director, you will be responsible for overseeing and driving the creative vision and execution of marketing and advertising initiatives across channels. You will lead a talented creative team, comprised of both internal team members and freelancers, including art directors, designers, copywriters, videographers, developers, and multimedia specialists, to develop innovative and captivating campaigns and assets that effectively communicate the brand’s message, product benefits, and partnership advantages. This role requires a blend of strategic thinking, artistic acumen, and leadership skills to ensure that Bullfrog Spas maintains a compelling and cohesive brand identity across channels and touchpoints. You will review and approve assets, provide feedback, ensuring deliverables effectively address marketing objectives, while simultaneously educating and building team members’ capabilities.
Responsibilities
- Creative Strategy: Develop and implement the overall creative strategy aligned with Bullfrog Spas’ brand vision and marketing objectives.
- Team Leadership: Manage and inspire a team of creatives, fostering a collaborative and high-performing environment while providing guidance and feedback on projects.
- Brand Management: Ensure consistent brand representation across all marketing channels, including digital platforms, print materials, events, and other touchpoints.
- Campaign Development: Conceptualize and oversee the development of integrated marketing campaigns, ensuring they are innovative, engaging, and aligned with target audience interests.
- Visual and Design Direction: Provide creative direction for graphic design, 3D, photography, videography, and other visual elements to ensure they align with the brand’s aesthetic and messaging.
- Copywriting and Messaging: Collaborate with copywriters to develop compelling messaging that resonates with target audiences and reflects the brand’s tone and values.
- Market Research: Stay up on industry trends, competitive landscape, and customer insights to inform creative decisions and identify new opportunities.
- Project Management: Oversee the execution of multiple projects simultaneously, ensuring they are delivered on time, within budget, and at the highest quality standards.
- Collaboration: Collaborate cross-functionally with marketing, product development, and sales teams to ensure creative initiatives support business goals and deliver results.
- Performance Analysis: Analyze and measure the effectiveness of creative campaigns and initiatives, providing insights and recommendations for continuous improvement.
Requirements
- Bachelor’s degree in design, marketing, or a related field, a Master’s degree is a plus
- 5+ years of relevant experience within a brand’s in-house team or creative agency
- Demonstrated mastery of industry-standard design programs and technologies
- Demonstrated experience with photo, video, and 3D production
- Demonstrated success leading and executing progressive brand strategies
- Demonstrated understanding of AI tools and their application within marketing
- Strong portfolio
- Strong conceptual skills and creativity
- Strong interpersonal, leadership, and collaborative skills
Bonus Skills We Like, but Not Required
- Experience creating VR/AR experiences and technologies
- UX/UI design experience
- Strong presentation skills
- Experience executing content marketing strategies and building audiences
- Product design and product marketing experience
Miscellaneous
As a member of a growing team it’s expected that all team members occasionally support special projects, internal functions, and events as needed, and, when deemed necessary, assist with any/all company needs, even those not specifically related to the job description.
Job Type, Location, and Benefits
This is a full-time position located at the Bullfrog International headquarters in Herriman, UT. The wage is commensurate with experience and general expectations of the position. We offer a competitive benefits package, which includes: Medical, Dental, Voluntary Life Insurance, Flexible Spending Account, 401k, holidays, and paid time off.
This Position Reports to: Vice President of Marketing
Bullfrog Spas
Company Description
Our mission is simple: create peaceful lives. As a mission-focused, principal-driven company with people at our core, we appreciate happy, hard-working team members. Our mission to create peaceful lives is realized for our customers through our products but also applies internally. Culture and dedicated team members have helped to make Bullfrog Spas the fastest growing manufacturer of premium hot tubs in the world and one of Utah’s premier brands.
Role Description
The Bullfrog Spas brand is synonymous with innovation and our marketing efforts reflect it. If you are a visionary storyteller, anxious to create and deliver outstanding multimedia content, we need you on our award-winning team. This is a full-time position with a variety of responsibilities within the video and photographic creative workflow. Your work will enhance our brand, support the company, and expand the potential of our in-house creative team. The position is best suited for a well-rounded individual who enjoys taking video and multimedia projects from start to finish, but who can also focus in on a specific role within a larger production as needed. Demonstrated experience generating impactful content, workflow and project management skills, along with self-motivation are keys to success. You’ll work with a fun and talented group with positive energy who will look to you for creative input and ideas. You won’t be bored and will enjoy a variety of projects, some all your own, some small collaborations, and occasional all-hands efforts.
Responsibilities
Video & Photography
- Produce, direct, shoot, assemble, edit, and post-produce a variety of product, brand, and technical content in video, audio, and/or photographic formats
- Color correction and retouching of videos and images
- Execute on the art director’s vision for sets and lighting concepts
- Assist in planning and execution of multiple lifestyle video/photoshoots per year
- Assist in the production of virtual video/photoshoots with 3D, CGI, real-time VFX, and other digital enhancements
- Assist in selecting appropriate stock footage, music, graphic, and animation styles
- Assist with live video/audio broadcasts for training, brand, and partner events
Other Responsibilities
- Maintain and follow best practices and processes for the organization of files and assets
- Participate in creative meetings with members of the Marketing team and provide ideas, insights, and advice
Requirements
- 3+ years experience in video production, filming, and photography
- Experience in Adobe After Effects, Premiere Pro, Audition, Illustrator, and Photoshop
- Demonstrated ability to concept and create compelling, professional videos and images
- A good eye for and strong ability to convey the brand image and voice
- Strong technical knowledge of, and ability to operate video & photography equipment
- Set production experience with an ability to effectively direct talent and stage crew
- Ability to transport, set up, and operate production equipment, both in-studio and on-site
- Understanding of raw video files, exporting, transcoding and compression
- Experience creating storyboards and animatics
- Self-motivated, disciplined, and reliable
- Strong portfolio website and/or reel showcasing relevant work
- Successful candidates will need to provide examples of their work
Bonus Skills We Like
- Experience with RED and DaVinci Resolve
- Experience in 3D software applications such as Cinema 4D, Blender, and Maya
- Creative writing and language skills to produce titles, scripts, and provide script direction
Miscellaneous
As a member of a small but growing team it’s expected that all team members occasionally support special projects, internal functions, and events as needed, and, when deemed necessary, assist with any/all company needs, even those not specifically related to the job description.
Job Type and Benefits
This is a full-time position located at Bullfrog International headquarters in Herriman, UT. Salary is commensurate with experience and general expectations of the position. We offer a competitive benefits package, which includes: Medical, Dental, Voluntary Life Insurance, Flexible Spending Account, 401k, and paid time off.
This position reports to: Creative Director
Bullfrog Spas