Benjamin Douglas

Job Title: Marketing Manager

Location: Hybrid Miami, FL ideal (could be open to remote within US)

Salary: Market Competitive Rates

The Work You’ll Do:

· Collaborate closely with internal teams including Marketing, Sales, Business Development, Customer Success and our phenomenal Salesforce admin

· Engage! You’ll be in constant conversation with your colleagues and our customers, learning everything you can about and the business problems our prospects are trying to solve.

· Develop and manage the execution of marketing campaigns aimed at driving awareness of and interest in our product

· Manage the strategy, execution, and reporting of integrated campaigns

· Anticipate and proactively engage with the product and sales teams to coordinate, communicate, and optimize the impact of demand generation marketing activities

· Develop and execute email nurture campaigns that will drive prospects down the sales funnel to a sales qualified opportunity (SQO)

· Evaluate and refine online demand generation strategies based on comprehensive analytics

· Track, evaluate, and optimize marketing spend on paid search, paid social, retargeting, direct media placements, and other paid lead generation campaigns

· Coordinate with the overall marketing team to help drive continual website conversion rate improvements

· Create regular reporting presentations that include KPI overviews and progress to lead generation and revenue targets

· Creating, implementing, managing and reporting on demand generation campaigns, setting KPI’s and continually monitoring their effectiveness

· Be ready to be involved in a wide range of projects aligned to the overall marketing plan

· Attend weekly sales meetings. bi-monthly Product Team updates, internal All Hands Meetings and events, as well as external events and meetings, i.e. User Group Sessions.

Skills & Requirements:

· 5-7 Years Professional work experience with digital marketing, including managing lead generation programs, website conversion strategy

· Proven success at managing PPC, SEO, email marketing, ABM, and social media programs to drive qualified leads

· Motivated to hit revenue goals, with demonstrated success in exceeding lead generation and revenue targets

· Superior communication skills (verbal and written)

· Organized and Detail Oriented

· Strong analytical and project management skills

· Firm grasp on new marketing tactics, with a drive for continuous learning.

· Flexible, with an ability to quickly adapt to change.

· Proficient with Hubspot and Salesforce, or similar software, and/or an interest to learn.

· Experience using Monday.com or another project management tool

Event / Trade Show Planning & Coordination

• Maintain ongoing tradeshow and event calendar
• Work with event vendors to understand deliverables and deadlines, and execute on deliverables for each event
• Develop ways to drive traffic to our booth
• Develop KBUG (know before you go) documentation and prep the team in advance of events to ensure a successful event
• Work with the marketing operations and sales teams for post-event follow-up > upload booth list, and set up Groove flows
• Track all costs associated with the events and be able to report on ROI

Organic Social Calendar

• Develop and maintain a social media content calendar to gain more awareness of the brand and followers
• Develop and execute daily organic posts on LinkedIn and bi-weekly organic posts on Reddit
• Monitor social platforms and respond to comments and posts where we are mentioned
• Report monthly analytics and develop strategies to increase number of followers, overall engagement, and net new leads from both paid and organic efforts

PR coordination

• Participate in weekly calls with agency or PR consultant
• Collect all assets for PR writers (customer quotes, product briefs, etc)
• Get sign off from internal stakeholders on Press Release
• Publish PR on website
• Share PR coverage / links with company and marketing team

Benjamin Douglas

Our client is reimagining the future of e-commerce. Today, they are building the technology and team to identify, value, acquire and scale long-tail e-commerce brands. They envision a future where emerging e-commerce brands have access to instant liquidity for their businesses and where consumers have ready access to the best, small-brand products.

They are looking for an affiliate & influencer marketer who’s passionate about driving profitable growth, building the strategy and executing and executing in a technology-forward way.

WHO YOU ARE

• You are an experienced marketer. You’ve built performance marketing initiatives with a bent towards affiliate and influencer marketing. You’re able to diagnose a brand’s growth opportunities, prioritize the biggest impact, and execute. You break goals into solvable component parts and effectively execute. You build great plans and follow through with them to exceed goals.
• You are analytically rigorous. You have a deep bias towards using data and analyses to drive decisions. You love seeing the power of great analyses and collaborating with affiliates to shatter growth targets. Your second language is performance KPIs. You methodically setup tests, track impact, and take action to amplify what works and scale winning tactics across brands.
• You are an active relationship builder. Your bias is to lean into strategic partnerships to test new affiliate relationships and scale winning campaigns.
• You are collaborative, organized, and thoughtful. You actively solicit teammate’s feedback and can get things done through informal influence. You’re organized and demonstrate judicious decision-making. You have a track record of managing agencies and contractors to achieve goals.
• You thrive in fast-paced environments. At this stage we’re still learning. You will iterate with the rest of the team to continuously evolve and improve the marketing playbook.
• You take pride in your strong sense of ownership. Your ability to execute and eliminate blockers helps you and the entire company move fast with confidence. You know when to raise your hand and ask for help.

WHAT YOU WILL DO

• You’ll define the affiliate & influencer strategy. Focusing on a scalable strategy across dozens of brands, you’ll define the approach to affiliate marketing. You’ll refine, test, and iterate with the goal of continuous improvement and breaking through new frontiers of performance wins through scalable partnerships. You’ll take calculated risks, be creative, and use analytical rigor to achieve goals.
• You’ll build the affiliate ecosystem and resourcing framework. You’ll determine the partnerships, contractors, tools, budget resourcing, and affiliate relationships needed to execute the strategy. You’ll stand up the relationships needed to build an ever-growing efficient affiliate engine; including making a destination for performance-oriented influencers. You’ll deploy budgets thoughtfully, measure and report on affiliate performance, and stay accountable to the results.
• You’ll test tactics across brands and scale what works. You’ll brainstorm new tactics and technologies to test, set up testing plans, execute, and track results. You’ll collaborate with product and data science to automate what works and/or scale technology tools and partnerships across brands.
• You’ll effectively manage others. You’ll manage affiliates/influencers, contractors and agencies to execute plans. You’ll build the tools, playbooks, and templates to empower external service providers to deliver exceptional results.
• You’ll collaborate with colleagues and be a trusted partner. Through informal influence and strong relationship building, you’ll effectively collaborate with colleagues across marketing, supply chain, logistics, customer support, product, data science, and engineering. You’ll be a trusted advisor to portfolio marketers.

WHAT YOU HAVE

• 5+ years of performance or digital marketing experience including 2+ years of D2C ecommerce experience.
• 2+ years of affiliate or influencer marketing experience.
• 2+ years managing others including contractors and/or agencies.
• Inclination towards using technology and partnerships to achieve goals.
• Excellent analytical and relationship skills.
• Experience at a high growth D2C ecommerce company is a plus.

Perks & Benefits

• Uncapped PTO
• Beautiful Office in Miami Wynwood area
• LGBTQ + Friendly
• Various relocation packages offered

Benjamin Douglas