Talent Agencies Looking for New Talent

Paid Media Manager

LHH Recruitment Solutions is currently seeking an experienced and results-driven Paid Search Manager to join our client’s dynamic marketing team. This hybrid role, located in the Nashville Area, will be responsible for developing and executing innovative SEM strategies, optimizing paid search campaigns, and driving effective lead generation efforts. The ideal candidate will have a strong background in paid search marketing, a keen eye for detail, and a passion for staying ahead of the latest trends and strategies in the digital marketing landscape.

Responsibilities:

• Develop and execute comprehensive SEM strategies aligned with the company’s goals and objectives. Drive continuous improvements to enhance campaign performance and increase ROI.
• Lead the development and optimization of paid lead generation strategies, leveraging platforms such as Google Ads. Generate high-quality leads while maintaining efficient campaign spend.
• Take ownership of Google Ads paid search efforts, managing campaign setup, structure, and ongoing optimization to maximize click-through rates, conversion rates, and quality scores.
• Provide regular performance reports that showcase campaign metrics, insights, and actionable recommendations. Utilize data-driven insights to make informed decisions and drive improvements.
• Plan, execute, and analyze A/B tests for ad copy, landing pages, and other elements to identify winning strategies and improve overall campaign effectiveness.
• Conduct thorough keyword research, identifying relevant and high-performing keywords. Test and refine keyword strategies to stay competitive in the market.
• Keep ahead of industry trends, search engine algorithm changes, and emerging technologies to ensure the company’s SEM strategies are at the forefront of innovation.
• Collaborate closely with cross-functional teams, including content creators, designers, and data analysts, to ensure cohesive marketing efforts and consistent messaging.

Qualifications:

• Minimum of 4 years of experience in paid search marketing
• In-depth knowledge of Google Ads and Google Analytics
• Experience with tools like SEMrush or similar platforms
• Strong analytical skills and the ability to interpret complex data.
• A/B testing experience and a data-driven approach to campaign optimization.
• Excellent communication skills, both written and verbal.
• Bachelor’s degree in Marketing, Business, or a related field is preferred.

Details:

• The compensation for this position is $75,000 per year
• This is a full time, direct hire role
• Full Benefits and 401K
• This role is HYBRID in Nashville, TN

LHH

Paid Search Manager

Sitting within the Search Marketing team, the Paid Search Manager will lead the activation,

implementation, reporting and optimization, to drive sales and business growth for the LG

Electronics Online Business Store through Google and Bing ads. Daily operations for this role

include hands-on-keyboard campaign execution, optimization, daily budget pacing and bidding,

using Google and Bing’s platform and third party tools (ie. SA360).

About the Team

HS Ad is the in-house digital department for LG Electronics US. Our Search Marketing team is

based in NY-NJ with a hybrid work environment. As of 2022, we ask for a minimum of 3x/week in-

office at our Englewood Cliffs, NJ location.

Key Responsibilities

• Effectively manage Google and Bing paid search campaigns (with use of SA360’s management platform) to meet business objectives and goals
• Build and execute paid search campaigns, inclusive of ad group categorization, keyword mining, search trends, competitor research, audience strategies, negative targeting, etc.
• Develop ad copy messaging that meets brand guidelines and advertising best practices
• Manage pacing and monthly budgets, optimal allocation between engines and tactics, bidding and related settings, spend reconciliation and other related financial upkeep
• Work closely with Measurement & Data Analytics team to facilitate reporting and ad-hoc analyses
• Evaluate data and identify actionable insights to improve performance and spend efficiency, considering beta and pilot opportunities to A/B test

Qualifications

• 3+ years in a strategy or analytics-focused role setting up and managing media campaigns
• 3+ years of setting up and managing paid search campaigns
• Bachelor’s degree in marketing, advertising or communications highly preferred
• Deep understanding of Paid Search campaign management and optimization best practices with an emphasis on SA360, Google, Bing and Google Analytics platforms
• Experience analyzing performance data and summarizing / communicating via reports and presentations
• Highly proficient with Microsoft Office Suite (Excel, Power-point)
• Strong analytical, problem solving, and decision-making skills
• Extremely organized with a strong attention to detail and accuracy
• Strong interpersonal and relationship management skills with ability to work with cross functional teams
• Ability to work under tight deadlines and manage multiple projects/priorities
• Experience in a fast-paced start-up/entrepreneurial environment a plus

HS Ad North America

Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications and Contact Center Applications.

Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.

SOUND INTERESTING? CONTINUE READING BELOW…….

Why this role matters

As an SEO Manager, you will leverage SEO, drive automation, and build marketing strategies to engage with and attract targeted audiences. You will apply a deep understanding of company products, the competitive industry and Vonage’s position in the marketplace to intelligently drive interest and demand from potential customers. This role will create, optimize, and manage organic search programs that drive qualified leads and direct them to the sales team for follow-up and close. This role will work closely with our organic search agency, demand generation, web and content teams to jointly drive strategy, develop SEO roadmaps, and deliver continuous improvement to Vonage’s organic search initiatives.

Where you will work

Hybrid: You will have home based days, but will be required to commute to the office as and when necessary (To be agreed with your line manager).

We are considering candidates that are based in any of our US hub locations (Atlanta, NYC, Holmdel, San Francisco, and Austin)

What you will do

• Contribute to the development of multi-channel marketing and demand generation programs and initiatives through SEO.
• Identify opportunities for long-tail optimization for upper funnel content types and long-form thought leadership, like blogs, ebooks and whitepapers
• Capture and ensure daily review of inbound SEO leads.
• Perform keyword research and competitive analysis.
• Understand and implement technical SEO audits and changes.
• Execute on-page, off-page and technical optimizations including internal linking, external backlinking, Sitemaps/href-lang updates, etc.
• Collaborate with the Content Marketing team to help define content roadmap through keyword research and competitive analysis.
• Devise and execute methods to track, report, analyze and improve SEO performance.
• Develop new SEO tests and strategies.
• Present and communicate SEO strategies and projects to clients and/or internal stakeholders.
• Serve as the key SEO expert/advocate.
• Keep up-to-date with latest SEO trends, strategies and algorithm changes.
• Generate leads through SEO and ensure effective follow up to incoming contacts and queries.
• Consistently meet established weekly and monthly contact, lead generation, capture and other measures.
• Maintain and expand the company’s prospect database.
• Help design and ensure execution of new and enhanced SEO strategies by collaborating across the organization (SEM, Content, Web, Business Insights, Marketing Operations, Integrated Marketing, etc).
• Support team efforts to assess the effectiveness of current research efforts and identify improved methods, information sources and strategies.
• Monitor reports and information to identify trends, issues and challenges, preparing reports for management and recommending areas for improvement.

What you will bring

Required

• Bachelor’s Degree in Communications, Marketing, Business or related discipline.
• Prior experience (5-7 years) in Marketing, SEO, Demand Generation or related position.

Desirable

• Demonstrated ability in driving successful SEO campaigns
• Strong understanding of the full range of products and services offered by Vonage Business.
• Detailed project management and organization skills across multiple tasks and timelines.
• Strong proficiency with Vonage systems, Search engines (Google, BING, etc), Salesforce.com and other performance/insights tools (Brightedge, Adthena, SEMRush, Adobe Analytics, Adobe, etc.)
• Demonstrated impeccable integrity and commitment to customer satisfaction.
• Demonstrated proficiency in marketing customer support and sales administration within the technology sector. Excellent interpersonal and communication skills, including writing, speaking and listening.
• Ability to:
• Create convincing proposals and documentation.
• Create and conduct effective proposal demonstrations that identify and address prospects’ key business issues and, at the same time, highlight Vonage solutions.

How you will benefit

• Medical, Vision, and Dental Coverage
• Health Savings Account (HSA)
• Income Protection
• Maternity & Paternity Leave
• 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
• Unlimited Discretionary Time Off
• Three Paid Volunteer Days a Year
• Tuition Reimbursement
• Voluntary Legal Plan
• Optum Employee Assistance Program
• Discount on Auto, Home & Pet Insurance

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Vonage

Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications and Contact Center Applications.

Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.

SOUND INTERESTING? CONTINUE READING BELOW…….

Why this role matters

As an SEO Manager, you will leverage SEO, drive automation, and build marketing strategies to engage with and attract targeted audiences. You will apply a deep understanding of company products, the competitive industry and Vonage’s position in the marketplace to intelligently drive interest and demand from potential customers. This role will create, optimize, and manage organic search programs that drive qualified leads and direct them to the sales team for follow-up and close. This role will work closely with our organic search agency, demand generation, web and content teams to jointly drive strategy, develop SEO roadmaps, and deliver continuous improvement to Vonage’s organic search initiatives.

Where you will work

Hybrid: You will have home based days, but will be required to commute to the office as and when necessary (To be agreed with your line manager).

We are considering candidates that are based in any of our US hub locations (Atlanta, NYC, Holmdel, San Francisco, and Austin)

What you will do

• Contribute to the development of multi-channel marketing and demand generation programs and initiatives through SEO.
• Identify opportunities for long-tail optimization for upper funnel content types and long-form thought leadership, like blogs, ebooks and whitepapers
• Capture and ensure daily review of inbound SEO leads.
• Perform keyword research and competitive analysis.
• Understand and implement technical SEO audits and changes.
• Execute on-page, off-page and technical optimizations including internal linking, external backlinking, Sitemaps/href-lang updates, etc.
• Collaborate with the Content Marketing team to help define content roadmap through keyword research and competitive analysis.
• Devise and execute methods to track, report, analyze and improve SEO performance.
• Develop new SEO tests and strategies.
• Present and communicate SEO strategies and projects to clients and/or internal stakeholders.
• Serve as the key SEO expert/advocate.
• Keep up-to-date with latest SEO trends, strategies and algorithm changes.
• Generate leads through SEO and ensure effective follow up to incoming contacts and queries.
• Consistently meet established weekly and monthly contact, lead generation, capture and other measures.
• Maintain and expand the company’s prospect database.
• Help design and ensure execution of new and enhanced SEO strategies by collaborating across the organization (SEM, Content, Web, Business Insights, Marketing Operations, Integrated Marketing, etc).
• Support team efforts to assess the effectiveness of current research efforts and identify improved methods, information sources and strategies.
• Monitor reports and information to identify trends, issues and challenges, preparing reports for management and recommending areas for improvement.

What you will bring

Required

• Bachelor’s Degree in Communications, Marketing, Business or related discipline.
• Prior experience (5-7 years) in Marketing, SEO, Demand Generation or related position.

Desirable

• Demonstrated ability in driving successful SEO campaigns
• Strong understanding of the full range of products and services offered by Vonage Business.
• Detailed project management and organization skills across multiple tasks and timelines.
• Strong proficiency with Vonage systems, Search engines (Google, BING, etc), Salesforce.com and other performance/insights tools (Brightedge, Adthena, SEMRush, Adobe Analytics, Adobe, etc.)
• Demonstrated impeccable integrity and commitment to customer satisfaction.
• Demonstrated proficiency in marketing customer support and sales administration within the technology sector. Excellent interpersonal and communication skills, including writing, speaking and listening.
• Ability to:
• Create convincing proposals and documentation.
• Create and conduct effective proposal demonstrations that identify and address prospects’ key business issues and, at the same time, highlight Vonage solutions.

How you will benefit

• Medical, Vision, and Dental Coverage
• Health Savings Account (HSA)
• Income Protection
• Maternity & Paternity Leave
• 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
• Unlimited Discretionary Time Off
• Three Paid Volunteer Days a Year
• Tuition Reimbursement
• Voluntary Legal Plan
• Optum Employee Assistance Program
• Discount on Auto, Home & Pet Insurance

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Vonage

About the opportunity:

Evergreen Money is focused on changing how financial platforms are built by creating a seamless and integrated experience for our customers. We are focused on solving problems that will make way for new and better financial products. Evergreen Money is led by Bill Harris, the founding CEO of PayPal, Personal Capital, and ONE.

About the Role:

The Paid Search Manager will be responsible for creating and managing the full Search ecosystem at Evergreen. This role is highly collaborative and will be a key stakeholder in Evergreen’s growth goals.

In this role, you will have the opportunity to:

• Develop and implement comprehensive paid search strategies using Google Ads, Bing Ads, and Apple Ads, focusing on optimizing campaign performance, maximizing click-through rates
• Lead keyword research, ad copy creation, and landing page optimization to ensure alignment with campaign objectives and target audience
• Manage and monitor paid search campaigns, budgets, and bids across various platforms, continuously optimizing for better performance and ROI
• Conduct A/B testing of ad creatives, landing pages, and targeting to drive continuous improvement and stay ahead of industry trends
• Utilize analytics tools to analyze campaign data, extract actionable insights, and present performance reports to stakeholders
• Collaborate with the design and content teams to ensure ad creatives and landing pages are aligned with campaign goals and brand messaging

To be successful in this role, it would help if you have the following:

• 4+ years of hands-on experience with paid search, preferably in an agency or startup environment
• Proven experience with bid management, budget allocation, and campaign optimization techniques, including LTV optimization
• Proficiency in using analytics tools (e.g., Google Analytics) to track and measure campaign performance
• Strong Excel skills, including pivot tables & vlookups
• Strong analytical skills and the ability to derive insights from data to inform decision-making
• Ability to work independently and as part of a high-growth team, with the ability to project manage multiple cross-functional projects
• Exceptional team player – the role requires cooperation with your team members and other departments and roles at Evergreen
• Experience with Mobile Apps is a plus
• Experience with other parts of Google Ecosystem is a plus (UAC, Discovery, Youtube)

Evergreen Money

WHO ARE YOU?

Do you enjoy dance music? Do you excel at coordination and thinking on your toes? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of the all things to do with project management. Is this you? Read on…

WHO ARE WE?

Insomniac produces some of the most innovative, immersive music events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Throughout our 30-year history, Insomniac has produced festivals, concerts and club nights for millions of attendees across the nation. The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.

Insomniac’s West Coast Clubs Division is focused on creating a best-in-class experience for our Headliners. Our expanding roster of club partners includes some of the world’s top venues, delivering performances from globally renowned DJs backed by top-notch sound and visuals. The diverse calendar of events celebrates the electronic dance music community and culture, offering an endless range of experiences. Insomniac’s West Coast Clubs Division includes venues such as Exchange, Academy LA, Time Nightclub, and Nova SD.

THE ROLE

Insomniac Events is seeking a highly motivated and proactive Talent Booking Coordinator to join the Clubs Division Talent Department. The Talent Booking Coordinator will coordinate and facilitate various Talent department functions, tasks, processes and projects. This position supports the Head of Talent for the Clubs.

RESPONSIBILITIES

• Talent/market research.
• Draft/build offer sheets.
• Manage clubs booking calendar.
• Monitor/review performance contracts.
• Ensure that timelines and milestones are followed and met.
• Facilitate effective communication between various talent agencies and the Insomniac talent department.
• Coordinate collating artist performance data.
• Coordinate information distribution to all agencies.
• Coordinate marketing strategies between artist and Insomniac marketing team.

QUALIFICATIONS

• Passion for live events and extensive knowledge of dance music artists and genres.
• Minimum one year of experience as an assistant at a talent agency, management company or events talent buying
• Bachelor’s degree in marketing, management, finance, economics, communications, or related experience.
• Must be proficient in Microsoft Office Suite (Excel, PowerPoint, Word), as well as Google Sheets, Docs, Drive, Slides, and Calendar.
• Strong communication skills both verbal and written, and must be able to actively and attentively listen.
• Able to adapt quickly to national and international time zones/cultures.
• Must be motivated with an “Everything is possible” attitude.
• Must be an active problem solver, instilled with a sense of urgency for projects large and small.

WORK ENVIRONMENT

• Must be able to tolerate loud noise levels & busy environments.
• May work in drastic temperature climates.
• Must be willing to frequently work and travel to events during evening and weekend hours, as required, to meet deadlines.

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

Insomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Hiring Hourly Range: $26.00 – $35.00 USD

Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.

Exchange LA

The Greater Green Bay is Chamber is hiring a Talent Retention Coordinator.

We are searching for a dynamic individual to support a variety of talent retention initiatives, including Leadership Green Bay, Current Young Professionals, and Rising Current. Qualified applicants will be strong communicators, demonstrate adaptive leadership qualities, and possess strong customer service skills. This is a community facing position, so candidates should also be focused on building strong relationships and implementing effective strategies to retain valuable talent in our community.

Candidates will be expected to be available for variable schedules including afternoons, evenings, and possible weekends. The work environment is flexible, but it will be necessary to spend time in the downtown Green Bay office throughout the week.

Primary Responsibilities

• Talent Retention Strategy: Assist with and collaborate on comprehensive talent retention strategies that align with the organization’s goals and objectives, ensuring community satisfaction
• Relationship Building: Cultivate strong relationships with members at all levels, understanding their needs, concerns, and aspirations. Act as a trusted point of contact for addressing queries and challenges
• Volunteer Engagement: Leverage experience working with volunteers to implement strategies for motivating and retaining volunteer contributors within the organization.
• Membership Management: Utilize the existing registration systems to ensure quality customer service to our members through profile, registration, and membership support.
• Event Coordination: Execute detailed & timely coordination & support of programs & events year-round
• Overall Chamber Team Member: Assist with overall talent & education or Chamber programs as needed. Collaborate with internal team members with contributing ideas and support to achieve share objectives.

Skills & Experience

• Adaptability: Thrive in a dynamic work environment and demonstrate the ability to adapt to changing setting and priorities.
• Organizational Skills: Demonstrate exceptional organizational skills to manage multiple initiatives simultaneously, prioritize tasks effectively, and meet deadlines consistently.
• Communication: Demonstrate exceptional communication skills, both written and verbal, to effectively convey ideas, feedback, and action plans to various stakeholders.
• Driven & Achievement-Oriented: Motivated to achieve and exceed goals while maintaining a positive work culture.
• Organized and Detail-Oriented: Meticulous in planning and executing retention strategies, paying close attention to details.
• Empathetic and Approachable: Demonstrates empathy towards employees’ needs and concerns, fostering an open-door policy for communication.
• Education: An Associate’s degree or higher in Human Resources, Business Administration, or a related field is preferred.

If you believe you have the skills, experience, and passion to excel in this role, we encourage you to apply and join our dedicated team of professionals committed to promoting a thriving work environment and nurturing our valuable talent. At the Greater Green Bay Chamber, we strive to foster an environment of diversity, inclusion and belonging. We welcome LGBTQ+, women and minority candidates to apply.

The Greater Green Bay Chamber is a nonprofit organization which exists to strengthen member businesses by enhancing economic and talent development, resulting in improved quality of life in our community and region. As the second largest Chamber in the state, we are made up of over 1,200 member businesses representing almost 90,000 employees in Greater Green Bay. If interested in relocating for this exciting opportunity, visit www.yourmovegreenbay.com to learn more about what makes our community a great place to live!

Greater Green Bay Chamber

At GCA we provide full-service talent management, including the execution of synergistic brand partnerships and a multi-vertical business infrastructure that supports talent to launch their own global brand. We truly understand the power of talent in the world we live in today and have mastered how to unlock these voices for the better. 

For more on GCA please visit https://genflow.com/gca

The Role of the Talent Coordinator

·   Scouting talent on all platforms to onboard to management at GCA

·   Manage and develop micro talent

·   Play a key role in the department meeting annual revenue targets, new client signings and brand acquisition

·   Build a strong network of industry and brand contacts

·   Possess an in-depth and up-to-date knowledge of the influencer and entertainment industry, and a keen eye on Gen Z

·   Create multi-platform content strategies for creators which align with their overall profile

·   Carry out industry research to further your knowledge of brand partnerships and create opportunities for GCA creators

·   Comfortable working in a competitive and sometimes pressured environment

·   Able to work to set KPIs to ensure the success and growth of the division

·   Create and develop a list of potential brand partners

·   Coordinate all talent deliverables post-deal being agreed upon by Creator Manager and brand

·   Contract negotiation

·   Keep on top of the creator diary for events (physical and digital)

Requirements for the role of Coordinator:

●  Minimum of 1 years experience in talent management 

●  A clear understanding of the influencer industry, the top players, brands and where the market is going

●  Awareness of the leading Gen Z talent

●  A valuable network of brand contacts and industry relationships 

●  Persistent and determined 

●  Willingness to take complete ownership of their area

●  Can create excellent presentations and client decks

●  Excellent verbal and written communication skills.

●  Ability to accept criticism and work under pressure

●  Ambitious and determined

*Although we aim to get back everyone that applies for a role with us, due to the high number of applicants we can’t always fulfil that. If you don’t hear anything back within two weeks of your application, please assume you weren’t successful*

Genflow

Focused on efficient customer acquisition, the Manager, Acquisition of Paid Search will be responsible for the soup-to-nuts performance channel ownership of Paid Search. Working closely with our agency partners, this person will develop and set the strategy, manage launches and ongoing optimizations, and report on actionable learnings while acquiring a strong understanding of the media landscape as it pertains to new customer acquisition.

Primary responsibilities will include strategy development, hands-on campaign management, budget and KPI forecasting and pacing, ongoing analysis and recommendations, and insights gathering. They will partner closely with the Director of Acquisition and other acquisition team members to pull together and execute the holistic acquisition strategy for the year. They will partner with key cross-functional groups such as analytics, e-comm, brand, creative and retention. The ideal candidate is a true self-starter, eager to learn about the ever-changing landscape of Paid Media, a positive team player, and above all else, an expert in all things paid search.

Responsibilities:

• Develop, deploy and optimize paid search channel strategies in partnership with the Director of Acquisition and agency partners.
• Report out channel learnings and actionable tests to internal team stakeholders, both cross-functional and to senior leadership.
• Partner with internal teams including analytics, e-comm, brand, creative and retention to optimize and grow channel efficiency.
• Manage and keep reports and analysis on a daily/weekly/monthly basis to generate insights, calculating robust KPIs and understanding how metrics affect and drive each other (CAC, AOV, ROAS).
• Maintain daily channel budget management and optimizations, making recommendations on scalable opportunities and pullbacks along with forecasting and future planning.
• Be the industry expert for the search space, identifying trends and competitive insights to help drive meaningful strategy, projects, and optimizations.
• Leverage marketing data tools such as Google Ads, Bing Ads, Google Analytics, Looker, and Feedonomics, as well as data analysis tools, particularly Excel, to provide insights and report on channel performance.
• Ownership of paid search channel across brand, NB, shopping and PMAX, along with support in SEO and Amazon PPC.

Qualifications:

• Must have 5+ years of proven relevant experience in paid search managing multi-million dollar budgets in a fast paced, growth led environment.
• Experience specifically in both DTC search and shopping required.
• Advanced analytical skills, highly proficient in quickly leveraging marketing data tools such as Google Analytics, Looker, or Tableau, and particularly Excel
• Bachelor’s Degree, preferably in Marketing/Advertising, Business, Math, Economics or equivalent.
• Demonstrate strong writing, analytical, multi-tasking, organization, and communication skills.
• True enthusiasm for marketing with strong working knowledge of the e-commerce and the digital landscape.
• Desire to learn and build knowledge around marketing principles, multi touch attribution and media strategies and tactics.
• Energetic and positive team player, with an eagerness to learn and grow and strong ability to collaborate yet operate very independently.
• High-level attention to detail, with strong organizational, project management, and presentation skills.
• 2+ years managing agency relationships, providing clear direction and communication.

This position will have the opportunity to work predominantly from either our NYC satellite office or our Summit, NJ HQ (but will need to be at HQ for key team and cross-functional in-person meetings). We believe our business and our culture are strongest when we work together in person. We also know that it’s helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days.

Bloom Recruiting

Search Engineer Marketing Manager

Our client is looking for an analytical, detail-oriented, and results-driven SEM Manager to join our Marketing team. As a Paid Search / SEM Marketing professional – you’ll be working with the VP, Marketing, cross-functional teams, and external agencies to translate business needs into innovative strategies. The ideal candidate will possess a deep understanding of pay-per-click (PPC) advertising, with a focus on Paid Search, Paid Shopping, Programmatic Display, and Paid Social campaigns.

In this role you will responsible you will be responsible for optimizing our digital advertising efforts to drive maximum ROI, revenue growth, and audience expansion. Your analytical mindset, strategic thinking, and ability to translate business goals into innovative advertising strategies will be pivotal in achieving our marketing objectives. This person will be highly proficient in data analysis, digital media planning, customer lifecycles, and campaign activation and have 5+ years of experience working in PPC/SEM, with preference given to candidates who have worked in retail. Candidates should possess a firm grasp of promotional writing; with an emphasis on writing for paid ads, and the ability to strategically and purposefully develop ad content toward a greater marketing goal.

Position Responsibilities:

• Develop and manage effective paid media strategies across Paid Search, Paid Shopping, Programmatic Display, and Paid Social Platforms and oversee the day-to-day operation of programs, ensuring that they are achieving the traffic, engagement, and conversion goals in mind within budget parameters

• Perform ongoing keyword discovery, expansion, and optimization, staying on top of industry trends and the competitive landscape

• Assess opportunities for expanding target audiences based on predefined audience targets and personas

• Utilize data insights and audience segmentation to refine targeting strategies and maximize reach while maintaining campaign efficiency

• Collaborate with our external PPC agency to align strategies, provide insights, and ensure cohesive campaign execution

• Serve as the liaison between the agency and the company, facilitating effective communication and maintaining a strong partnership

• Partner with VP, Marketing to develop channel budgets, aimed at driving incremental growth, while maintaining efficient ROAS and CAC on paid media channels

eHire