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Renee Zellweger Joins ‘Only Murders in the Building’ Season 5

Denise Shaine A. De Borja
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Renee Zellweger Joins ‘Only Murders in the Building’ Season 5

Takeaways:

  • Renee Zellweger joins Hulu’s hit series for a recurring guest role in Season 5.
  • Christoph Waltz and Keegan-Michael Key also join the cast alongside returning stars Steve Martin, Martin Short, and Selena Gomez.
  • Season 5 is currently in production with no details yet revealed about Zellweger’s character.
  • The show recently took home multiple honors at the SAG Awards, signaling continued industry acclaim.

Renee Zellweger Enters the Arconia: What We Know So Far

In a move that’s generating buzz across Hollywood, Oscar-winner Renee Zellweger has officially joined the cast of Hulu’s critically acclaimed comedy-mystery series, Only Murders in the Building, for its highly anticipated fifth season.

Zellweger, best known for her roles in Bridget Jones’s Diary and Judy, steps into a recurring guest role, though the specifics of her character are being kept tightly under wraps. Production is currently underway, and if history is any indication, the mystery surrounding her role may be part of the plot’s charm.

A Star-Studded Season 5 Lineup

Zellweger joins an impressive cast of returning leads—Steve Martin, Martin Short, and Selena Gomez—who’ve helped make the show a genre-defining hit. This season also brings fresh faces, including Christoph Waltz (Inglourious Basterds, Django Unchained) and Keegan-Michael Key (Key & Peele, The Prom), raising expectations for what’s shaping up to be the series’ most ambitious season yet.

Hulu’s Clever Casting Announcement

The show announced Zellweger’s casting via social media on March 27, offering a playful nod to the MCU’s elaborate casting reveals. The post featured a director’s chair labeled with Zellweger’s name—a tongue-in-cheek parody of Marvel’s five-hour Avengers: Doomsday livestream that unveiled its cast one chair at a time.

This savvy, cinematic-style reveal reinforces Hulu’s trend of blending real-time fandom with show marketing, keeping the audience both entertained and engaged—even between seasons.

SAG Awards Shine a Spotlight on the Series

Earlier this year, Only Murders in the Building took home top honors at the Screen Actors Guild (SAG) Awards, including:

  • Best Comedy Series Ensemble
  • Best Actor in a Comedy Series for Martin Short

Although only Selena Gomez was present to accept the ensemble award, she didn’t miss the opportunity to poke fun at her absent co-stars.

“We never win. This is so weird,” she joked onstage. “Marty and Steve aren’t here because they don’t really care. I don’t really know what to say.”

Veteran actor Richard Kind jumped in to remind her to thank them, prompting Gomez to add with a laugh, “Oh, and thank you to Marty and Steve for helping raise me.”

Martin Short’s Surprise Win

Martin Short later explained his absence from the ceremony, revealing he had contracted COVID-19 and didn’t expect to win. Speaking on Amy Poehler’s Good Hanf podcast, he admitted:

“I never win! I wasn’t even watching. I was watching The Brutalist. Then someone said turn it on and I was stunned.”

He went on to say he didn’t even consider a win a possibility, citing the usual awards front-runners like Jeremy Allen White and Jason Segel. But with signature humor, Short added:

“I guess I’m beloved. I’ve become this stupid icon.”

What Zellweger’s Casting Means for the Show

Zellweger’s addition to Only Murders in the Building reflects the show’s continued rise as a magnet for A-list talent. From guest appearances by Meryl Streep and Paul Rudd to this latest casting, the series has consistently blurred the lines between comedy, mystery, and prestige TV.

For aspiring actors, this serves as yet another reminder of how streaming platforms are providing new opportunities to collaborate with legacy talent. Shows like this offer not just laughs, but career-launching visibility for those involved—on and off-screen.

Get Ready for a Must-Watch Season

While there’s still no official release date for Season 5, expectations are high. Whether you’re a seasoned professional or a newcomer looking to break into the industry, now is the time to follow Only Murders in the Building. From performance inspiration to behind-the-scenes job opportunities, shows like this continue to shape modern entertainment careers.

TikTok Launches Exclusive Experience for Selena Gomez and benny blanco’s New Album

Brent Antonio
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TikTok Launches Exclusive Experience for Selena Gomez and benny blanco’s New Album

Key Takeaways:

  • TikTok introduces interactive features for Selena Gomez and benny blanco’s new album, “I Said I Love You First.”
  • Fans can unlock exclusive content, merchandise, and profile frames.
  • The album has already generated massive engagement on TikTok.
  • TikTok’s impact on music success and fan spending is highlighted.

TikTok is buzzing with excitement as Selena Gomez and benny blanco dropped their new album, I Said I Love You First. To celebrate, TikTok rolled out an awesome in-app experience that’s all about connecting fans with exclusive content. Let’s dive into the cool stuff you can do and why this matters.

What Can Fans Do on TikTok?

Imagine unlocking secret content just by participating in fun challenges! That’s exactly what TikTok is offering. Fans can take part in interactive challenges that give them early peeks at unreleased music and video clips. It’s like getting a VIP pass to stuff no one else has seen yet. And as a bonus, when you finish the experience, you get a custom profile frame themed around the album. Plus, you can shop official merchandise straight from TikTok Shop. It’s a win-win for fans!

How to Access the Experience

Ready to join in? It’s super easy. Just search for “I Said I Love You First,” “Selena Gomez,” or “benny blanco” on TikTok. You might even spot a video anchor popping up next to their content that takes you straight to the experience. Simple, right?

Why This Album is a Big Deal

Even before the album dropped, Selena and benny’s teasers on TikTok blew up. For instance, a video of benny doing Selena’s makeup while playing Call Me When You Break Up racked up an insane 52.9 million views and 5.2 million likes. The album announcement video alone got 24.4 million views and 3 million likes. Clearly, fans are hyped, and TikTok is the place to be for all things related to the album.

What’s Next for TikTok and Music?

TikTok isn’t just a platform for dances and trends anymore. It’s a major player in the music industry. A recent study by Luminate found that 84% of songs that made it to the Billboard Global 200 chart in 2024 went viral on TikTok first. That’s a huge deal! Plus, artists who kill it on TikTok tend to see their streaming numbers grow faster—like 11% weekly growth compared to 3% for those who don’t engage as much.

Fans Are Spending Big on Music

Here’s a fun fact: TikTok users love supporting their favorite artists. The study showed that TikTok users in the U.S. spend 62% more on artist merchandise than other music fans. They also spend 52% more on live events. This means that being active on TikTok doesn’t just help artists go viral—it helps them build a loyal fanbase that’s willing to spend.

So, what are you waiting for? Head to TikTok and check out this cool new experience. It’s the perfect way to connect with other fans and get exclusive goodies. Who knows, you might even make it to TikTok’s Fan Spotlight! Let’s make some noise for Selena and benny—you never know what amazing things could come out of it.

Tyler Perry Studios Casting Kids for Paid Extra Roles

Brent Antonio
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Tyler Perry Studios Casting Kids for Paid Extra Roles

🎬 Takeaways:

  • Tyler Perry Studios is casting child extras for a new feature film.
  • Casting handled by CAB Castings — a trusted name in Atlanta’s film scene.
  • Open to boys and girls ages 8–13 for a paid park scene shoot.
  • Filming in Atlanta, GA — pay starts at $100 for 8 hours.
  • Apply now via Project Casting.

What is the Tyler Perry Studios Feature Film About?

While details are still under wraps, Tyler Perry’s latest feature film continues his legacy of creating powerful, family-driven stories that resonate across audiences. Known for blending drama, comedy, and real-life themes, Perry’s productions are a staple of modern American cinema.

This new film promises the same signature style — offering young actors a unique chance to be part of a meaningful, high-profile project filmed right in Atlanta.

Who is in the Cast of the Film?

The official cast list has not been publicly released, but given Tyler Perry’s track record, it’s likely to feature a strong ensemble of seasoned performers and emerging talent. Past Perry productions have included stars like Taraji P. Henson, Idris Elba, and Gabrielle Union — so even a background role could put your child in the midst of major industry players.

Who is the Casting Director?

Casting for this project is being managed by CAB Castings, a top-tier casting agency based in Atlanta. CAB has worked extensively with Tyler Perry Studios and other major networks, including BET, OWN, and Netflix. They’re known for being detail-oriented, professional, and supportive of new talent — especially when it comes to younger performers.

How Does the Casting Process Work?

Here’s how the casting process works for this kid-friendly role:

  1. Apply Online: Head to Project Casting and submit your child’s application.
  2. Include Recent Photos: Upload clear, current headshots or natural photos.
  3. Check Availability: Make sure your child is fully available on the filming day.
  4. Wait for Confirmation: If selected, casting will reach out with wardrobe details and exact call times.

Being prompt, prepared, and easy to work with will increase your child’s chances of being booked — and rebooked!

Where is the Film Being Shot?

Filming will take place in Atlanta, Georgia, home to Tyler Perry Studios, one of the largest and most advanced film studios in the U.S. The city continues to thrive as a production powerhouse, offering young talent a chance to gain experience in a major film market without leaving the state.

When Does Filming Start?

Filming for this scene is expected to happen soon, with applicants needing full-day availability. Specific shoot dates and call times will be provided to selected talent — so stay alert once you apply.

Where Can You Find Casting Calls for the Tyler Perry Feature?

You can find the official casting call and submit your application through Project Casting:

👉 Apply now via Project Casting

CAB Castings is seeking boys and girls ages 8 to 13, who can be available for an 8 to 12-hour shoot day in Atlanta. This is a paid opportunity — with $100/day for 8 hours, and time-and-a-half pay for overtime. Payment is made by check within 2–3 weeks.

Audition Tips for Young Actors (and Their Parents)

Even though this is an extra role, your child should be prepared to behave like a pro. Here are some key audition and on-set tips:

  • 🎬 Keep Photos Current: Submit photos that show what your child looks like right now.
  • 📅 Be Flexible: Availability is key — productions often move quickly and need talent on short notice.
  • 🎭 Practice Set Etiquette: Teach your child how to listen, follow directions, and stay quiet between takes.
  • 🎒 Pack Essentials: Always bring snacks, water, games, and backup wardrobe items to set.
  • 👏 Stay Positive: First impressions matter — casting teams remember kids (and parents!) who are polite and professional.

💡 Pro tip: A great experience on set could lead to recurring roles or callbacks for future Tyler Perry projects.

Final Thoughts

This is a rare and exciting opportunity for young actors to be part of a professional, high-visibility production at Tyler Perry Studios. Whether your child is just starting out or looking to build on past experience, this is a fantastic way to learn the ropes and grow in the industry.

With casting handled by the reputable team at CAB Castings and filming set in Atlanta’s bustling entertainment scene, this gig is ideal for families who want to take that first big step into film.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

More Project Casting Casting Calls & Acting Auditions:

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“Judgement Day” Casting Call: Featured Role with Will Ferrell & Zac Efron

Brent Antonio
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0
“Judgement Day” Casting Call: Featured Role with Will Ferrell & Zac Efron

🎬 Key Takeaways:

  • “Judgement Day” is casting a featured role for a female actor with dark hair.
  • Starring Will Ferrell and Zac Efron — expect high-profile exposure.
  • Casting by Extras Casting Atlanta, a major player in the Southeast.
  • Filming in Atlanta, Georgia — apply now to join a star-studded set.
  • Pay starts at $250/8 hours for featured roles.
  • Apply via Project Casting.

What is “Judgement Day” About?

Judgement Day is a highly anticipated comedy-drama featuring two comedy legends — Will Ferrell and Zac Efron — teaming up in a wild, heartfelt storyline. While the plot is being kept under wraps, industry buzz suggests it combines high-stakes humor with emotional depth, centered around redemption, unlikely alliances, and (of course) chaos.

This is the kind of project where comedic timing meets real storytelling — a golden opportunity for actors looking to work alongside major talent in a feature film.

Who is in the Cast of “Judgement Day”?

The film is headlined by Will Ferrell, known for his iconic roles in Step Brothers, Anchorman, and Elf, and Zac Efron, whose performances have ranged from High School Musical to The Greatest Beer Run Ever. Together, they bring a dynamic mix of comedy and heart to the screen — making this production one of 2025’s most exciting.

Supporting cast details are still emerging, but expect a mix of comedy veterans and fresh talent.

Who is Casting “Judgement Day”?

Extras Casting Atlanta is leading the charge for this production. ECA is one of the Southeast’s most established casting agencies, known for their work on major films like The Hunger Games, Stranger Things, and The Walking Dead. They specialize in pairing local talent with high-profile productions — and they’re currently looking for a featured female role.

How Does the Casting Process Work?

Here’s how to apply for “Judgement Day”:

  1. Submit Online: Head over to Project Casting to apply.
  2. Include Accurate Info: Upload recent headshots, resume, and your basic details.
  3. Highlight Experience: While prior experience is preferred, confidence and a camera-ready look matter just as much.
  4. Wait for a Callback: If selected, you’ll be contacted with wardrobe and filming dates.

📸 Pro tip: A featured role means you’ll get more camera time than typical background actors — make your submission stand out!

Where is “Judgement Day” Filmed?

Filming is taking place in Atlanta, Georgia, a go-to location for Hollywood productions thanks to its booming film infrastructure and generous tax incentives. Atlanta has hosted projects like Black Panther, Spider-Man: No Way Home, and Stranger Things — and Judgement Day is continuing that legacy.

When Does Filming for “Judgement Day” Start?

Filming is underway, and casting directors are actively filling spots. Selected talent must be available for wardrobe fittings and scheduled shoot dates over the coming weeks. Timing is crucial, so apply early to increase your chances.

Where Can You Find “Judgement Day” Casting Calls?

You can apply directly through Project Casting:

👉 Apply now for “Judgement Day” featured role on Project Casting

The current casting call is for a female actor (mid-30s to mid-40s) with dark hair. Both Caucasian and Hispanic actors are encouraged to apply. Compensation starts at $250 for 8 hours, with potential increases based on experience and role prominence.

What Are the Best Audition Tips for Landing a Role on “Judgement Day”?

Whether you’re submitting self-tapes or applying for featured roles, here are expert tips to help you shine:

  • Use Natural Lighting in Your Photos: Casting directors want to see the real you — no heavy filters.
  • Be Specific in Your Resume: Highlight on-camera experience and roles that show range.
  • Stay Ready and Flexible: Productions move fast. Being available on short notice is a major plus.
  • Know the Tone: If it’s a comedy, show your personality. If it’s dramatic, bring emotional depth.
  • Take Direction Well: Be coachable — directors appreciate talent who can adapt on set.

🎭 Insider Insight: This featured role requires on-camera presence and expressive performance — be bold, yet authentic.

Final Thoughts

If you’ve been waiting for the perfect opportunity to break into a major production, Judgement Day might just be your shot. With a featured role available and a cast led by comedy royalty, this is your chance to be part of a project with real visibility and potential for future gigs.

From Atlanta’s booming film scene to a powerhouse casting team at Extras Casting Atlanta, this call is a win for emerging actors ready to step into the spotlight.

How to apply?

Join Project Casting to access jobs you can apply to right now.

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NBC’s Chicago Fire Casting Call: Extras Needed for Prison Guard Role

Brent Antonio
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NBC’s Chicago Fire Casting Call: Extras Needed for Prison Guard Role

🔥 Quick Takeaways:

  • NBC’s Chicago Fire is casting African American male extras for prison guard roles.
  • Casting featured background talent, ages 30–60, clean-shaven, regulation look required.
  • Filming takes place in Chicago—local hires only.
  • Wardrobe fitting required prior to the shoot.
  • Apply now: Click here to submit your application.

What Is Chicago Fire About?

NBC’s Chicago Fire is a long-running, action-packed drama series that follows the lives of firefighters and paramedics at Firehouse 51 in Chicago. Part of the larger One Chicago universe created by Dick Wolf, the show combines gripping emergency rescues with rich character development and intense workplace drama.

Now heading into its latest season, Chicago Fire continues to spotlight real-world themes and heroic moments from first responders, with dynamic storylines that often require a rotating cast of background actors to bring scenes to life.

Who Is in the Cast of Chicago Fire?

The series stars a talented ensemble cast including:

  • Taylor Kinney as Lieutenant Kelly Severide
  • David Eigenberg as Christopher Herrmann
  • Kara Killmer as Sylvie Brett
  • Miranda Rae Mayo, Joe Minoso, and more

With strong ratings and a loyal fan base, Chicago Fire remains one of NBC’s flagship primetime shows, attracting top industry professionals both on and off screen.

Who Is Casting for Chicago Fire?

The casting for this specific background role is being handled by Chicago Fire Extras, the local casting department responsible for finding real Chicago-area talent to appear in non-speaking roles throughout the series. This team frequently recruits actors for roles as EMTs, firefighters, police officers, civilians, and, in this case, federal prison guards.

How Does the Casting Process Work?

Here’s what you need to know about applying for this opportunity:

  1. Submit your application with a recent photo, clothing sizes, and full contact information.
  2. You must be available for a mandatory wardrobe fitting, which typically lasts around two hours and takes place before filming.
  3. If selected, you’ll be scheduled for a full-day shoot as a prison guard in a featured background role.

📌 Please note: This is a non-speaking role, but will require a high level of professionalism and the ability to follow direction on set.

Where Is Chicago Fire Filmed?

Filming takes place on location in Chicago, Illinois, with both interior and exterior scenes shot throughout the city. This specific casting is for talent local to Chicago or neighboring Illinois border states—no travel or lodging is provided.

When Does Filming Start?

The filming date will be shared directly with selected talent, but availability for a wardrobe fitting in advance is a requirement. Applicants should keep their calendars flexible in the coming weeks, as production moves quickly on episodic television.

Where Can You Find Chicago Fire Casting Calls?

All casting information and submission instructions are available on Project Casting. This listing is live and accepting applications now:

👉 Apply Here for NBC’s Chicago Fire Prison Guard Role

Best Audition Tips for Landing a Background Role on Chicago Fire

While background acting doesn’t require memorizing lines, making a great impression matters. Here’s how to boost your chances:

  • Submit a clean, recent headshot. No filters—just a clear, natural photo of you.
  • Follow the appearance requirements. Must be clean-shaven, with short, regulation-style hair.
  • Include accurate sizing. Wardrobe fittings depend on it—be honest and precise.
  • Act professionally. Even non-speaking extras are expected to follow direction, hit marks, and contribute to the scene’s realism.
  • Be punctual and prepared. Full-day shoots are common—bring snacks, water, and a positive attitude.

Why You Should Apply

Working on a hit NBC series like Chicago Fire gives you real on-set experience, exposure to professional crews, and a potential foot in the door for future casting opportunities. Whether you’re an aspiring actor or a local looking to explore background work, this is a paid, professional opportunity on a nationally recognized TV show.

How to apply?

Join Project Casting to access jobs you can apply to right now.

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$550 Theme Park Commercial Casting Call for Young Adults

Brent Antonio
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0
$550 Theme Park Commercial Casting Call for Young Adults

🎢 Quick Takeaways:

  • Now casting young adults (ages 25–35) for a social media video shoot at a major theme park.
  • Two shoot dates: April 3 (friend groups) and April 7 (female duos with influencer energy).
  • Filming takes place in Orlando, Florida—must work as a local.
  • Flat rate: $550 per day for full-day shoots.
  • Apply now: Click here to submit your application.

What Is the Theme Park Social Media Shoot About?

This upcoming project is a high-energy, social-first video campaign for a major theme park, designed to create visually compelling content for digital and social media platforms. Think fast cuts, genuine reactions, and engaging scenes that showcase real connection, excitement, and youthful fun.

The production is focused on naturalistic performances that feel spontaneous and share-worthy—perfect for actors with a flair for lifestyle content or influencers with on-camera charisma.

Who Is in the Cast of This Project?

The casting team is currently filling multiple roles across two shoot dates:

  • April 3: Seeking friend groups or solo talent (ages 25–35) with great expression and visual presence.
  • April 7: Looking for duos of real-life young adult female friends who can bring a lively, influencer-style vibe to camera.

This project celebrates diverse, relatable faces with a spark for storytelling through action, body language, and emotion—ideal for performers who shine in unscripted, authentic moments.

Who Is Casting the Theme Park Video Shoot?

Casting is being handled by FrontRunner Casting Agency, a trusted name in Florida’s commercial and lifestyle media scene. Known for placing talent in theme park campaigns, national brand spots, and social content shoots, FrontRunner has a reputation for seamless, professional casting and fast-paced production support.

How Does the Casting Process Work?

The process is streamlined for speed and accessibility:

  1. Apply via Project Casting with your basic info and preferred shoot date.
  2. Submit a reel or video link showcasing your on-camera work—social media content, trend videos, lifestyle acting reels, or even a fun montage can work.
  3. If selected, you’ll receive your shoot day schedule, wardrobe instructions, and location details.

🎯 Note: All talent must be able to work as local hires in Orlando. No travel or lodging is provided.

Where Is the Video Shoot Filmed?

The shoot takes place in Orlando, Florida, likely in or around one of the city’s iconic theme parks or resort-style environments. Expect colorful backdrops, vibrant energy, and an immersive setting that calls for expressive, candid performances.

When Does Filming Start?

There are two separate shoot days:

  • April 3, 2025: Seeking expressive individuals or real friend groups.
  • April 7, 2025: Targeting female duos with great energy and social media chemistry.

All cast members must be available for an early morning call and prepared to work a full shoot day.

Where Can You Find Theme Park Casting Calls?

The casting call is listed now on Project Casting. Check out the full listing, read the role breakdowns, and submit your application:

👉 Apply Here for the Theme Park Social Content Shoot

Audition Tips for Landing a Role in the Theme Park Commercial

This isn’t your average scripted gig—here’s how to make your application stand out:

  • Show personality in your reel. Pick clips that highlight emotion, energy, and connection.
  • Submit as a duo or group if possible. Chemistry counts—especially for April 7.
  • Highlight any influencer-style content. Even casual social posts showing personality and presence are helpful.
  • Dress comfortably and colorfully. For your tape or past work, show what you’d wear in a theme park setting.
  • Keep it fun and expressive. No dialogue? No problem. It’s about how you react, smile, laugh, and engage.

Why This Is a Great Opportunity

This casting call is perfect for talent looking to grow their commercial portfolio, social media presence, or on-camera experience with a major entertainment brand. It’s a fast-paced shoot, but one that can lead to incredible content and visibility—especially as brands push more influencer-style video to digital audiences.

With professional pay, a fun setting, and great exposure, it’s a win-win for performers ready to shine on social media and commercial platforms.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

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$3,000+ Sylvania Commercial Casting Call for Families

Brent Antonio
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0
$3,000+ Sylvania Commercial Casting Call for Families

🎬 Quick Takeaways:

  • Now casting a real father and child duo for a national Sylvania commercial.
  • Non-union talent only; families must be U.S.-based.
  • Casting a warm, authentic family moment with Power Wheels.
  • Compensation totals $3,000+ per pair with potential usage renewal.
  • Apply now through Project Casting: Submit Here.

What Is the Sylvania Commercial About?

The upcoming Sylvania commercial focuses on a genuine, heartwarming moment between a father and their child as they share joy around the child’s Power Wheels. Designed to resonate with families nationwide, the ad highlights warmth, connection, and the everyday magic of watching kids grow up—through the lens of a trusted household brand. It’s a national spot set to appear on broadcast and online platforms for one year.

Who Is in the Cast of the Sylvania Commercial?

The casting call specifically seeks:

  • Father: Male, aged 35–45, with a relatable, “everyday dad” appearance (think approachable, not overly styled or muscular). Long hair is discouraged for continuity and visual branding.
  • Child: A son or daughter, aged 4–15, of any gender, who is expressive, camera-friendly, and comfortable performing natural, joyful reactions.

This casting aims to find realistic chemistry—ideally real father/child duos or talented pairings who can portray a convincing bond on screen.

Who Is Casting for the Sylvania Commercial?

Casting for this project is handled by Ariza Talent & Modeling Agency, an established name in commercial and lifestyle casting across the U.S. Ariza Talent consistently places actors and models in high-profile campaigns and is known for prioritizing authenticity and diversity in their casting choices.

How Does the Casting Process Work?

The audition process is streamlined and accessible, making it ideal for talent new to commercials:

  1. Submit a self-tape audition through the Project Casting link.
  2. Demonstrate natural parent-child interaction—focus on warmth, subtle emotion, and relatability.
  3. Wait to hear back for potential booking and shoot scheduling.

📌 Tip: Real father-child pairs are encouraged to apply together for authentic on-camera chemistry.

Where Is the Sylvania Commercial Filmed?

While the exact filming location is not specified, this is a nationwide casting call open to talent across the U.S. Families must be able to work as local hires, meaning no travel or lodging is covered by production. If selected, the production team will coordinate details with you directly.

When Does Filming for the Sylvania Commercial Begin?

Filming is scheduled for early spring 2025, so all applicants should be available in the coming weeks. Talent will be notified of exact shoot dates upon selection. Be prepared to be on set for:

  • Up to 10 hours for dads
  • Up to 6 hours for kids

Where Can You Find Sylvania Commercial Casting Calls?

Project Casting is your official source for applying. The listing includes all role descriptions, compensation details, and instructions for submitting your self-tape.

👉 Apply Now for the Sylvania Commercial Casting Call

Best Audition Tips for Landing the Role

Whether you’re an actor or a real parent looking to try something new, here’s how to stand out:

  • Be natural. Show real connection and comfort on camera. The role is all about authenticity.
  • Less is more. This is a non-verbal, emotionally subtle performance—avoid overacting.
  • Dress casually. Think real-life weekend wear at home, nothing too styled.
  • Use good lighting and sound for your self-tape. Make it easy for casting to see and hear you.
  • Practice your reactions. Show how your child delights in the Power Wheels while you respond with pride, humor, or gentle encouragement.

Why You Should Apply

This campaign is a great opportunity for actors—or real families—to gain exposure in a nationally broadcast commercial with competitive pay and potential renewal options. It’s also a fun, family-friendly shoot that captures joyful moments without the pressure of heavy dialogue or complex acting.

Whether you’re building your commercial portfolio or stepping into the industry for the first time, this casting is a smart move for any family-oriented performer.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

More Project Casting Casting Calls & Acting Auditions:

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Frito-Lay “Summer BBQ” Commercial Now Casting – Earn $5,000+

Brent Antonio
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Frito-Lay “Summer BBQ” Commercial Now Casting – Earn $5,000+

🔥 Quick Takeaways:

  • Frito-Lay is casting for a national summer BBQ-themed commercial.
  • Top role: “Grilling Queen” – Black or multicultural female, 30–35.
  • Featured extras needed: beachgoers, pool friends, and cornhole players.
  • Filming in Central Florida – must work as a local hire.
  • Compensation ranges from $800 to $5,000+ depending on role.

👉 Apply Now on Project Casting

What Is the Frito-Lay “Summer BBQ” Commercial About?

The Frito-Lay “Summer BBQ” commercial is a vibrant, feel-good ad campaign centered on backyard cookouts, sunny beach vibes, and diverse family fun. It’s set to air across digital platforms including OTT, OLV, and social media throughout North America. This non-union project aims to capture the essence of summer by spotlighting moments of connection, laughter, and—of course—great food.

Who Is in the Cast of the Frito-Lay “Summer BBQ” Commercial?

Casting is underway for several standout roles:

  • “Grilling Queen” – A confident, charismatic Black or multicultural woman (30–35) who’s the heart of the BBQ.
  • Featured Extras – Gen Z pool friends, beachgoers, cornhole players, and extended family types of all ages and backgrounds.

The casting team is focused on diverse, authentic representation, showcasing real-life energy in a fun, outdoorsy setting.

Who Is Casting for the Frito-Lay Commercial?

The project is being cast by Ariza Talent & Modeling Agency Inc., a trusted name in commercial casting known for booking talent for high-profile national campaigns. Ariza specializes in bringing diverse, charismatic faces to commercial brands across the country.

How Does the Casting Process Work?

Here’s how the casting process works:

  1. Submit a self-tape audition following instructions from the casting call.
  2. Be available for the selected shoot dates in early spring.
  3. If selected, attend a fitting (if needed), then head to set on your assigned day.

📌 Note: All applicants must work as local hires in Central Florida. No travel, lodging, or meals are provided.

Where Is the Commercial Being Filmed?

The commercial will be filmed at a private residence in Central Beach, Florida, featuring backyard scenes, a beach backdrop, and poolside fun to bring the summer BBQ vibe to life.

When Does Filming for the Frito-Lay Commercial Begin?

Filming is scheduled to take place in early April 2025. Talent must also be available for potential fittings the day before their shoot date. Be sure to block out availability during that window when applying.

Where Can You Find Frito-Lay Commercial Casting Calls?

Project Casting is your go-to source for this opportunity. Full details, role descriptions, and the application portal can be found here:

👉 Apply Now for the Frito-Lay “Summer BBQ” Casting Call

Best Audition Tips for Landing a Role in the Frito-Lay Commercial

Whether you’re eyeing the “Grilling Queen” role or applying as a featured extra, here are expert tips to boost your chances:

  • Be authentic. They’re looking for natural performances that reflect real moments.
  • Submit a professional self-tape. Use good lighting, clear sound, and film in a clean environment.
  • Show energy and warmth. Smile, engage, and let your personality come through.
  • Dress for the role. Light summer wear, BBQ vibes, and casual beach attire work best.
  • Follow the brief to a T. Read every detail and deliver exactly what the casting director asks for.

Why You Should Apply

This commercial offers a high-paying opportunity to work with a household name brand, gain national exposure, and build valuable experience in the commercial industry. Whether you’re an emerging actor or a seasoned commercial talent, the Frito-Lay Summer BBQ spot is the kind of gig that can elevate your reel—and your resume.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

More Project Casting Casting Calls & Acting Auditions:

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WWE x SNICKERS Commercial Casting Call – Get Paid $1,500!

Brent Antonio
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WWE x SNICKERS Commercial Casting Call – Get Paid $1,500!

Quick Takeaways:

  • Now casting for a national WWE x SNICKERS commercial campaign.
  • Two featured roles: AD Executive and Game Show Host.
  • Shoot dates: April 3 & April 8 in Orlando, Florida.
  • Non-union talent only – session + buyout = $1,500 (+20%).
  • Apply now via Project Casting: Click here to submit.

What Is the WWE x SNICKERS Commercial About?

This high-energy national commercial brings together the entertainment powerhouse WWE and the iconic candy brand SNICKERS for a dynamic media campaign that will run across all platforms for 12 months. This commercial is all about bold personalities, fun, and flair—just what you’d expect from two globally recognized brands. It’s a prime opportunity for talent looking to gain national exposure and a strong commercial credit on their resume.

Who Is in the Cast of the WWE x SNICKERS Commercial?

Casting is currently open for two featured roles:

  • AD Executive – A sharp, professional individual with a polished look. Think agency-level confidence and clean charisma.
  • Game Show Host – A big personality role for someone who can command the room with charm and high energy.

This spot is expected to feature WWE-related branding and style, so applicants should bring authenticity and confidence to the table.

Who Is Casting for the WWE x SNICKERS Commercial?

Casting is handled by Ariza Talent & Modeling Agency Inc., a trusted name in commercial and print casting. Known for connecting top brands with standout talent, Ariza Talent is managing this fast-moving casting call with precision and professionalism.

How Does the Casting Process Work?

Here’s how to apply and audition:

  1. Submit your application via Project Casting (link below).
  2. Send a self-tape audition – instructions will be provided after you apply.
  3. Participate in a wardrobe fitting (if selected), scheduled for April 2 or April 7 depending on your shoot day.
  4. Be available to film in Orlando on either April 3 or April 8, based on your role.

📍 Note: Talent must work as a local hire in Orlando and cover their own travel and accommodation.

Where Is the Commercial Being Filmed?

Production takes place in Orlando, Florida, a popular shooting location for commercials, theme park promos, and branded entertainment. It offers top-tier production facilities and a vibrant talent pool.

When Does Filming Start?

Filming dates are locked in:

  • AD Executive: Shoots on April 3, 2025
  • Game Show Host: Shoots on April 8, 2025
  • Fittings take place the day before each shoot.

Make sure you’re fully available on the relevant dates and ready to bring energy to the screen!

Where Can You Find WWE x SNICKERS Commercial Casting Calls?

You can apply directly through Project Casting, where all the casting details and submission instructions are listed.

👉 Apply Now for WWE x SNICKERS Commercial Casting Call

What Are the Best Audition Tips for Landing This Role?

Whether you’re gunning for the Game Show Host or the AD Executive, here are some pro tips to stand out:

  • Be bold and on-brand. WWE and SNICKERS are about personality—don’t hold back in your self-tape.
  • Dress the part. Business attire for the AD Executive, colorful and expressive style for the Game Show Host.
  • Nail your lines. Practice commercial delivery so your energy feels authentic, not forced.
  • Shoot with good lighting and clear sound. A clean self-tape makes a great first impression.
  • Be yourself—but dial it up. Commercial roles often amplify traits. Embrace that.

Why You Should Apply

This casting call is a rare chance to work with two globally recognized brands, earn solid commercial pay, and build your professional portfolio. Whether you’re new to on-camera work or a seasoned performer, this is an opportunity that can level up your visibility and credibility in the industry.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

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Selena Gomez Speaks Out on Body Image, Social Media, and Staying True to Herself

Denise Shaine A. De Borja
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Selena Gomez Speaks Out on Body Image, Social Media, and Staying True to Herself

lena Gomez Speaks Out on Body Image, Social Media, and Staying True to Herself

Takeaways:

  • Selena Gomez addresses body-shaming and the emotional toll of online comments.
  • She reveals how her lupus medication affects her weight—and why she prioritizes her health.
  • Despite public scrutiny, Selena champions self-acceptance and encourages others to do the same.

Selena Gomez is once again using her voice to inspire—and this time, she’s getting real about body image, self-worth, and the challenges of staying grounded in the spotlight.

The 32-year-old pop star and actress recently opened up during an emotional conversation on the On Purpose with Jay Shetty podcast, sharing how harsh comments about her appearance—especially her weight—have affected her mental health.

“I’m human, and sometimes I read things,” Selena confessed. “And it makes me sad.”

A Reality Check on Body Image in Entertainment

Selena, known for roles in Only Murders in the Building and the upcoming Emilia Perez, says she’s grown tired of constant scrutiny, especially over her body.

“I’ll never be a model,” she said. “And that’s okay. I’d rather be healthy and take care of myself.”

The fluctuations in her weight, she explained, are due to the medication she takes for lupus, a chronic autoimmune condition. For Selena, managing her health will always come before fitting into Hollywood’s unrealistic beauty standards.

“I think [models] are awesome—mind you—but I’m definitely not that,” she added. “And I never will be.”

The Pressures of Social Media on Celebrities

Even though Selena has removed social media apps from her phone, she admitted that it’s nearly impossible to avoid the negativity that sometimes finds its way to her.

“There are so many different things that come up in my face that I can’t help but see,” she said. “I fall victim to looking at things.”

While she emphasized that she tries to maintain boundaries online, the emotional impact of judgment still lingers.

“It’s not that I hate it. I understand the power of social media. It’s just… tricky.”

A Double Standard in Hollywood

The Lose You to Love Me singer also pointed out the stark double standards faced by women in entertainment—especially those who don’t fit into conventional molds.

“It’s the character [I’m playing] that gets judged,” she said. “It’s the way I’m not white enough, I’m not Mexican enough… Nobody cares about those kinds of things with men.”

Despite feeling bitterness at times, Selena refuses to play the victim. Her message? Women in entertainment should be celebrated for their craft—not critiqued for their bodies.

Why This Matters to Aspiring Entertainers

Selena’s honesty resonates with countless aspiring actors, models, and creatives trying to navigate an industry that too often values appearance over talent.

Her experience highlights the importance of mental health, self-care, and embracing your uniqueness—even when the world tries to define you otherwise.

In an era where likes and comments often outweigh credentials, Selena’s message is refreshingly grounded: stay authentic, take care of yourself, and don’t let public opinion steal your peace.

What You Can Learn from Selena’s Story

  • Prioritize health over image – Your well-being is more valuable than meeting industry standards.
  • Use social media mindfully – Protect your mental health by limiting exposure to negativity.
  • Own your identity – You don’t have to “fit in” to stand out in the entertainment industry.
  • Speak your truth – Your story can inspire others to find strength in their own journey.

If you’re navigating similar challenges in your entertainment career, remember: authenticity always wins. Whether you’re on set, auditioning, or building your brand, stay grounded in who you are—and let your talent speak louder than the critics.

AI Avatars Take Over China’s Livestream Shopping

Brent Antonio
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AI Avatars Take Over China’s Livestream Shopping

Key Takeaways:

  • Over 993,000 digital avatar companies have popped up in China.
  • Livestream shopping in China hit $691 billion in 2023, growing 35% from 2022.
  • AI avatars made $46.9 billion in 2023 and could reach $90.1 billion by 2025.
  • Some live streamers use AI clones to run multiple streams at once, boosting sales.
  • Brands and influencers save money by using avatars instead of real people.
  • Some viewers are confused and upset by AI hosts, leading to new rules.

What’s Happening with AI Avatars in China?

In China, livestream shopping is a big deal. Last year, it grew to $691 billion, which is a 35% jump from 2022. Now, AI-generated digital avatars are becoming super popular in this space. These avatars look and act like real people, and they’re changing how brands sell stuff online.

Over 993,000 companies in China are now working with digital avatars, with more than 400,000 starting just this year. It’s clear that AI is the future of shopping in China.

How Do These Avatars Work?

AI avatars use advanced tech like 3D rendering, motion capture, and machine learning to look and act human. For example, a live streamer named Xue’er partnered with an AI company called Silicon Intelligence. She recorded just one hour of video from different angles and created digital clones of herself. These clones can host 5-10 live streams at the same time!

In 18 months, her AI clones made over $50 million in sales. That’s amazing! The process is getting cheaper too. Basic avatar tech can cost a few hundred dollars, while the best tech might cost thousands.

Why Are Brands and Influencers Using AI Avatars?

There are big benefits to using AI avatars. For one, they save money. Brands and influencers don’t need to pay for studio space, sound engineers, or makeup artists. The avatars can also stream 24/7 without getting tired, which means more sales opportunities.

Liu Run, a business influencer with over a million followers, uses his AI clone to talk about management and entrepreneurship. He says most people can’t tell the difference between him and his avatar.

Big companies like Baidu, Tencent, and Alibaba are also jumping into AI cloning. The market for digital humans in China is expected to reach $1.5 billion by 2026.

What Do Consumers Think About AI Avatars?

Not everyone is happy with AI hosts. When actor Calvin Chen used an AI clone for a 15-hour livestream selling chicken feet, he lost 7,000 followers. Even though he labeled it as AI, people were confused and upset.

Now, platforms like Douyin are making rules. They’ve banned live streams that only use AI and require creators to label AI-generated content clearly. Plus, creators must use their real identities when registering.

Legal Issues with AI Avatars

Using AI avatars can also lead to legal problems. If an avatar makes false claims or doesn’t have permission to use someone’s likeness, the company could get in trouble.

Lawyer Ying Jie says operators of digital avatars are still responsible for what happens during a stream. If they use someone’s image without consent, there could be legal consequences.

The Future of AI in Livestream Shopping

AI avatars are here to stay in China’s livestream shopping world. They offer big advantages for brands and influencers, but there are challenges too. As the tech keeps improving, we’ll likely see even more AI hosts in the future.

For now, it’s a mix of excitement and caution. While some viewers love the new tech, others are still getting used to it. Platforms are working to balance innovation with rules to protect everyone involved.

One thing’s for sure: AI avatars are changing how we shop online, and China is leading the way.

TikTok Star Alix Earle Sues Gymshark for $1 Million Over Sponsorship Deal

Brent Antonio
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TikTok Star Alix Earle Sues Gymshark for $1 Million Over Sponsorship Deal

Key Takeaways:

  • Alix Earle, a popular TikTok influencer, has filed a $1 million lawsuit against Gymshark.
  • She claims the fitness brand ended their sponsorship agreement early due to backlash over her pro-Israel posts.
  • Gymshark denies signing a contract with Earle, but her team says they have evidence of an agreement.
  • Earle faced criticism for her stance on the Israel-Palestine conflict after the October 7 Hamas attacks.
  • Social media comments allegedly influenced Gymshark’s decision to terminate the partnership.

Alix Earle, a TikTok star with over 7 million followers, is taking British fitness brand Gymshark to court. She claims the company cut ties with her too soon after she faced backlash for her pro-Israel statements. Now, she’s suing them for $1 million.

Let’s break down what happened.

What’s the Case About?

Alix Earle, who is also popular on Instagram with 4 million followers, says Gymshark agreed to pay her $1 million for a sponsorship deal. The deal included creating content for TikTok and Instagram, doing a photo shoot, and appearing at an event.

But according to Earle, Gymshark ended the deal suddenly in late 2023. She believes this happened because of negative reactions to her pro-Israel posts.

Earle had shared a post on Instagram saying, “Now and always, we stand with the people of Israel,” after the October 7 Hamas attacks. This post, along with her other content, sparked criticism online.

Gymshark, on the other hand, says they never signed a contract with Earle. But Earle’s legal team claims they have messages from January 2024 where Gymshark mentioned she breached an agreement.

Social Media Backlash Played a Role

Court documents show that Gymshark executives were worried about the negative feedback they were getting because of their partnership with Earle.

For example, some people commented on social media:

  • “Why do you have a Zionist in your ad? Answer quickly.”
  • “Not the Zionist when you have Palestinian women as part of your brand.”

One of these comments even got over 300 likes.

Earle’s team argues that Gymshark can’t say she breached the agreement because her social media content was already public before they agreed to work together.

What Else Happened?

Just last month, another company, Unwell Network, ended their partnership with Earle too. Unwell Network is run by Alex Cooper, the host of the popular podcast Call Her Daddy.

Earle had joined Unwell Network in August 2023 when Cooper started the company to focus on Gen Z audiences. Now, it seems Earle’s podcast, Hot Mess, is no longer part of the network.

This shows that Earle’s comments on sensitive topics have led to multiple brands distancing themselves from her.

Why Is This a Big Deal?

This case highlights how influencers and brands navigate sensitive topics, especially on social media. Influencers often have to balance their personal views with the brands they work with.

In this situation, Earle believes she was treated unfairly because her views were already out there. Gymshark, however, seems to have been concerned about how their customers would react to her stance.

It also shows how quickly public opinion can change and how brands respond to backlash.

What’s Next?

The lawsuit is ongoing, and it’s unclear how it will end. If Earle wins, she could get the $1 million she says Gymshark owed her. If Gymshark wins, they’ll avoid paying, but the situation has already damaged their reputation.

This case could also set a precedent for how brands and influencers handle sponsorships in the future, especially when it comes to sensitive topics.

Conclusion

Alix Earle’s lawsuit against Gymshark is a reminder of how Influencer marketing works today. Brands partner with influencers to reach their audiences, but they also face risks when an influencer’s personal views cause controversy.

As this case unfolds, it will be interesting to see how the court decides. Will Gymshark have to pay Earle the $1 million, or will they prove they never had a contract? Only time will tell.

For now, this story serves as a cautionary tale for brands

UTA Signs Top UK Creators For Global Expansion

Brent Antonio
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UTA Signs Top UK Creators For Global Expansion

Key Takeaways:

  • UTA signs Jack Edwards, Madame Joyce, and Lewis Goodall for global representation.
  • These creators have a combined audience of over 5 million followers.
  • UTA aims to help creators expand into TV, audio, live events, and more.
  • The UK influencer market is growing, with spending expected to reach $1.31 billion in 2023.

UTA, a big name in talent agencies, is growing its UK team by signing three popular creators. Jack Edwards, Madame Joyce, and Lewis Goodall are joining UTA’s Creator Division. Together, they have over 5 million followers across social media and TV. This move is part of UTA’s plan to expand in the UK and help creators grow their careers globally.

Who Are These Creators?

Let’s meet the talented individuals joining UTA.

1. Madame Joyce

Madame Joyce is a well-known podcaster and media personality. Her podcast, Cocktails & Takeaways, talks about celebrity news and gossip. She has over 2 million fans and is getting ready for a UK tour. She’s worked with big brands like Sony Music, Cadbury, and Amazon. UTA will work with her alongside Jackie Eyewe from Makers Agency.

2. Jack Edwards

Jack Edwards is famous as the world’s most influential BookTuber. He has over 3 million followers on YouTube, TikTok, and Instagram. Jack has partnered with brands like Valentino and the BBC. His love for books has made him a favorite among readers worldwide.

3. Lewis Goodall

Lewis Goodall is a journalist and broadcaster. He co-hosts The News Agents, the UK’s biggest daily news podcast. Before this, he worked at the BBC and Sky News. UTA’s literary team, Curtis Brown, will co-represent Lewis.

Why Is UTA Expanding in the UK?

UTA wants to offer its UK creators the same top-notch services it provides in the US. This includes helping them access global opportunities in TV, audio, live events, and more. UTA’s head of digital, Ali Berman, said, “Our UK Creator offering extends the premium services we provide in the U.S., offering clients access to a vast global network, helping them scale their careers beyond local markets.”

The Growing Influencer Market

The influencer market in the UK is booming. According to reports, influencer advertising spending in the UK is expected to reach $1.31 billion in 2023. Social commerce sales are also projected to double in the next four years. This growth makes it a great time for UTA to expand its creator division in the UK.

UTA’s History in Creator Representation

UTA started its creator practice in 2006, making it one of the first agencies to focus on digital and audio talent. This early move has helped UTA become a leader in representing creators who are shaping modern entertainment.

What’s Next?

With the addition of Jack, Madame Joyce, and Lewis, UTA is strengthening its position in the UK. The agency’s goal is to help these creators reach new heights by connecting them with global opportunities. As the influencer market continues to grow, UTA is well-positioned to lead the way.

Conclusion

UTA’s signing of Jack Edwards, Madame Joyce, and Lewis Goodall is a big step in its UK expansion. These creators bring talent, influence, and a massive audience to UTA’s growing Creator Division. With the UK influencer market on the rise, this partnership is set to bring exciting opportunities for both the creators and the agency. Stay tuned to see how these creators continue to make waves globally with UTA’s support!

Africa’s Creator Economy Gets a Major Boost with Communiqué’s Groundbreaking Insights

Brent Antonio
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0
Africa’s Creator Economy Gets a Major Boost with Communiqué’s Groundbreaking Insights

Key Takeaways:

  • Communiqué is helping Africa’s creator economy grow by providing essential data and insights.
  • The company focuses on supporting decision-makers to create infrastructure for creators.
  • Their reports reveal surprising trends like more female creators and monetization challenges.
  • Communiqué hosts events and offers training to connect stakeholders and build skills.
  • They aim to expand across Africa and explore international markets soon.

Understanding the Problem: A Lack of Data Imagine trying to build a house without a blueprint. That’s what it’s like for investors trying to support Africa’s creator economy. Until recently, there was no clear map of this growing field. David Adeleke, founder of Communiqué, saw this gap and decided to do something about it.

How Communiqué is Filling the Gap Communiqué started as a newsletter in 2020 and has grown into a leading source of information on Africa’s creative economy. The company focuses on four main areas: media, intelligence, community building, and talent development. Each part works together to help the creator economy thrive.

One of their biggest achievements is the 2024 Africa Creator Economy Report. This report revealed some surprising facts:

  • There are more female creators than male ones.
  • Most creators have small audiences, like less than 10,000 followers.
  • Monetization is a big challenge for many creators.

Why Infrastructure Matters So, why is infrastructure so important? Creators can’t succeed alone. They need systems and support to grow. Investors and big companies are crucial in building this infrastructure, but they need good data to make smart decisions. That’s where Communiqué’s research comes in.

Building Connections Communiqué doesn’t just stop at reports. They also bring people together through events like Communiqué IRL. These are exclusive meetups where important players in the industry can network and make deals. David shared a story about connecting a Nigerian founder with an investor, showing how these events can lead to real opportunities.

Growing Skills To help young people in the industry, Communiqué offers workshops. For example, they recently taught a group of young journalists how to tell stories using videos and photos. Soon, they’ll move these classes online so even more people can learn and grow.

Looking Ahead Communiqué has big plans. They want to expand across Africa and maybe even reach African communities in the U.S., U.K., and Canada. They’re also working on a new report about investments to help investors understand where to put their money.

What’s Next? David is hopeful about the future of Africa’s creator economy. With the right data, infrastructure, and investments, the possibilities are endless. Communiqué is leading the way by providing the tools and connections needed to make this vision a reality.

This story shows how one company is making a big difference by filling a gap that others didn’t see. With focused efforts on data, connections, and skills, Communiqué is paving the way for Africa’s creators to shine.

Cetaphil’s Big Marketing Moves: Building Community Through Science

Brent Antonio
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0
Cetaphil’s Big Marketing Moves: Building Community Through Science

Key Takeaways:

  • Cetaphil launched a science-focused marketing campaign to connect with customers.
  • They hosted a cool event in California with influencers, labs, and fun activities.
  • The brand is shifting from big influencers to niche creators for better engagement.
  • Cetaphil is now targeting men and Gen-Z with new products and campaigns.
  • The brand is growing fast, hitting over $1 billion in sales in 2023.

Cetaphil’s New Plan to Build a Skincare Community

Cetaphil, a trusted skincare brand, is on a mission to make its customers feel like they’re part of something bigger. You’ve probably heard of Cetaphil before—maybe you use their cleanser daily! But the brand noticed something important: people trust their products, but they don’t feel connected to a bigger Cetaphil community. To fix this, Cetaphil is rolling out some exciting new ideas.

A Science-Themed Event That’s All About Connection

In October 2024, Cetaphil invited over 100 content creators to an event in California. Imagine walking into a house that’s been turned into a science lab! There were spaces filled with medical equipment, doctors, and even experts talking about how food affects your skin. This wasn’t just a random idea—it worked well in Mexico last year, where influencers got super excited about the science behind skincare.

The event wasn’t all serious talk. Singer Tinashe performed, and Griffin Maxwell Brooks, a diver and DJ, also showed up. Griffin even made content showing how he uses Cetaphil products. The brand picked influencers from ten different countries, focusing on those who genuinely care about skincare.

Big Numbers and Buzzworthy Moments

So, how did it go? The event, called SkinLabs, had 166 attendees, including 134 influencers, 17 media editors, and 15 healthcare pros. People were really into it! An Instagram post from the event got over 30,000 likes, and influencers’ posts got between 50,000 to 180,000 views or likes. Plus, big names like Daily Mail, Glossy, and Page Six wrote about it.

A New Way to Work With Influencers

Tara Loftis, who leads Cetaphil’s skincare team, says they’re changing how they work with influencers. “We’re not in a time where paying 20 top influencers will create a big impact,” she says. Instead, they’re focusing on smaller, niche creators who can share more personal, meaningful stories about Cetaphil.

This approach seems to be working. The brand is planning more SkinLabs events around the world, including one in the Philippines this month.

Targeting Men With Humor and Creativity

Cetaphil isn’t just stopping at science. They’ve also launched a campaign called “Made for Phil,” aimed at men. The campaign uses funny content and unusual packaging that looks like something men might already be into, like beer. They’ve partnered with over 100 male influencers, especially dad influencers, sending them custom “Ceta Six Pack” packages.

Why men? Well, there’s been a growing interest in Cetaphil among guys. For example, NFL player Xavier Legette talked about using Cetaphil during an interview, and it went viral. This campaign is all about making skincare feel more approachable and fun for men.

A New Product Just for Gen-Z

Cetaphil is also reaching out to younger skin. They launched their first influencer-led product, the Gentle Exfoliating collection, with Katie Fang, a popular Gen-Z creator. Katie has millions of followers on TikTok and Instagram, and she’s all about sensitive skin care. The campaign is tailored for people aged 18-26, with content that feels real and relatable.

Tara Loftis thinks this could become Cetaphil’s biggest product yet, thanks to its reach, investment, and expected sales.

Big Growth for Cetaphil

All these new moves come as Cetaphil is doing really well financially. In 2023, they made over $1 billion in sales—a huge milestone. Their parent company, Galderma, is clearly proud of these results and the innovative ways Cetaphil is connecting with customers.

What It All Means

Cetaphil is proving that skincare is more than just products—it’s about people and community. By focusing on science, creativity, and real connections, they’re building a loyal following. Whether it’s through fun events, niche influencers, or campaigns that speak to specific groups, Cetaphil is showing how brands can grow in exciting new ways.

Keep an eye on Cetaphil—they’re just getting started!

Micro-Influencers Are Gen Z’s Choice. Here’s Why Brands Should Care

Brent Antonio
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Micro-Influencers Are Gen Z’s Choice. Here’s Why Brands Should Care

Key Takeaways:

  • Gen Z trusts micro-influencers (10k-100k followers) more than celebrities.
  • These influencers create authentic, personal connections that drive engagement.
  • Brands like Coca-Cola and Nike are already using micro-influencers to reach Gen Z.
  • Traditional marketing doesn’t work well with Gen Z, so brands need to adapt.

Why Gen Z Loves Micro-Influencers

Gen Z, born between 1997 and 2012, makes up 20% of the U.S. population and 30% globally. They have $450 billion in spending power and are set to become the wealthiest generation ever. So, how do brands reach them? New research shows that micro-influencers are the key.

The Power of Gen Z

Gen Z isn’t just a big group; they’re also very powerful. They value authenticity and prefer recommendations from people they trust. Instead of listening to celebrities, they trust peers who feel like friends. This makes micro-influencers, who have smaller but dedicated followings, more effective.

Why Micro-Influencers Outshine Celebrities

Imagine seeing an ad from a famous celebrity versus a post from someone you follow who loves the same things as you. Gen Z is more likely to trust the latter. Micro-influencers engage with their followers personally, making their recommendations feel genuine. This personal touch leads to higher engagement.

Real Brands, Real Examples

Big brands are already using micro-influencers successfully. Coca-Cola’s #cokeambassador campaign is a great example. They partner with micro-influencers worldwide to share personal stories with their products. This approach helps them connect with niche audiences in a way that feels authentic.

How Brands Can Adapt

To win over Gen Z, brands need to change their marketing strategies. Instead of spending big on celebrity endorsements, they should focus on micro-influencers who can create authentic, engaging content. Building long-term relationships with these influencers can lead to better results.

The Future of Marketing

As Gen Z’s spending power grows, brands must find effective ways to connect with them. Micro-influencers offer a way to do this by providing authentic, personal recommendations that resonate. Brands that adapt now will be better positioned to capture Gen Z’s attention and loyalty.

Conclusion

Gen Z is different, and so are their preferences. By partnering with micro-influencers, brands can create authentic connections that drive real engagement. It’s time for brands to think small to make a big impact.

Elton John’s Emotional Studio Breakdown Captured in New Documentary

Denise Shaine A. De Borja
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Elton John’s Emotional Studio Breakdown Captured in New Documentary

Takeaways:

  • Elton John opens up about facing mortality while recording a new track.
  • The emotional moment was captured on film for his upcoming documentary.
  • His powerful reaction highlights the impact of family, legacy, and aging in the entertainment industry.
  • New album Who Believes in Angels?, featuring Brandi Carlile, drops April 4.

Elton John Reflects on Life, Legacy, and Love in a Heartfelt Studio Moment

In a deeply personal and emotional moment, music legend Sir Elton John broke down in tears for 45 minutes while recording a new song that made him reflect on his own mortality. The raw and vulnerable experience was captured on film for his upcoming documentary, Elton John: Never Too Late, offering fans and fellow artists a rare glimpse into the emotional depth behind the music.

As he approaches his 78th birthday on March 25, 2025, the Grammy-winning icon opened up about the toll aging has taken, both physically and emotionally. Recently recovering from an eye infection that affected his vision, Elton shared how writing and recording the track “When This Old World Is Done with Me” forced him to confront some of life’s hardest truths.

“When you get to my age, which is near 100, you think, ‘How much time have I got left?’” Elton candidly said during his appearance on the SmartLess podcast.

A Song That Hits Home

The emotional breakdown occurred while Elton was in the studio with longtime collaborator Brandi Carlile, working on their upcoming joint album Who Believes in Angels?, set to release April 4.

The song, written with his legendary lyricist Bernie Taupin, took a haunting turn for Elton when he reached the chorus, which centers around themes of death and farewell. With his two sons—Zachary Jackson (14) and Elijah Joseph (12)—and his husband David Furnish (62) in mind, the message hit hard.

“So I’m writing the verse, like, ‘Oh, this is really pretty.’ Then I get to the chorus and, of course, it’s about my death… I just broke down for 45 minutes, and it’s all on film,” Elton revealed.

A Moment That Moved Everyone

Brandi Carlile, who was present during the recording, described the moment as “deeply human.” She emphasized the authenticity of Elton’s reaction—one that stripped away the glamour and showed the vulnerability of an artist still processing the weight of his legacy.

“I want everybody to see it because it’s really human, like deeply flawed and embarrassing. The kind of stuff you do when you forget the camera is rolling,” Brandi shared.

She added, “He got to the end of that chorus, and his voice started to shake. I thought, ‘Oh, he’s going to really go.’ And he did—it was a real moment.”

Why This Matters to Entertainment Professionals

For aspiring actors, musicians, and filmmakers, Elton’s emotional journey is a powerful reminder of the human side of artistry. It’s easy to get caught up in performance, fame, and accolades—but the true essence of entertainment lies in vulnerability and connection.

Whether you’re writing a screenplay, preparing for an audition, or producing music, understanding the emotional truth behind your work is what sets you apart. Elton John’s moment of raw emotion underscores that even legends are not immune to fear, love, and the desire to leave something meaningful behind.

Upcoming Release: Who Believes in Angels?

The upcoming album marks a significant collaboration between two powerhouse talents. With the deeply moving “When This Old World Is Done with Me” anchoring the project, fans can expect a collection that blends personal storytelling with rich musicality.

The album launches April 4 and is already generating buzz thanks to Elton’s vulnerable studio moment, which is featured in the Never Too Late documentary—an unmissable watch for anyone in the entertainment industry looking to understand the soul of an artist.

Final Thoughts

Sir Elton John’s tearful reflection is more than just a viral moment—it’s a masterclass in artistic authenticity. His willingness to be vulnerable in front of the world reminds us that real emotion is the core of great storytelling, whether in music, film, or on stage.

Selena Gomez Drops Narrated Album with Benny Blanco

Denise Shaine A. De Borja
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Selena Gomez Drops Narrated Album with Benny Blanco

Takeaways for Entertainment Pros:

  • Selena Gomez and Benny Blanco co-created the album I Said I Love You First in a relaxed, home-studio setting.
  • A narrated version, I Said I Love You First – Explained, is now available with behind-the-scenes insights from Selena herself.
  • Gomez’s narration offers personal stories and creative context for each track—ideal inspiration for aspiring artists.

Selena Gomez Releases Narrated Album for Fans and Creatives Alike

Selena Gomez is giving fans—and fellow entertainment creatives—an exclusive inside look at her latest musical project with Benny Blanco. The duo’s new album, I Said I Love You First, now has a special narrated edition, with Selena personally sharing the inspiration behind each track.

For actors, musicians, and content creators, this is more than just music—it’s a creative case study.

Behind the Album: A Homegrown Collaboration

Selena, 32, and Benny, 37, announced their engagement in December and have been collaborating both personally and professionally. Their album was recorded in an intimate setting, right at home, making the process feel low-pressure and creatively free.

“We made the album in our house, in our bedroom. It just felt low stakes,” Benny shared on the popular Hot Ones series.

That relaxed atmosphere, combined with mutual respect, led to what many fans are calling one of the most emotionally authentic pop albums of the year.

Selena’s Narrated Version: A Deeper Creative Dive

In a recent Instagram post, Selena invited fans into her process:

“Benny and I made so many amazing memories while creating our new album. I wanted to let you in on some of those stories. I Said I Love You First – Explained, narrated by me, is available now on my official store!”

She expanded on that in a TikTok video, explaining that the narrated version is more than bonus content—it’s a personal commentary on the meaning behind each track.

“I get to tell a little story about each song so you can see how I view them. I’d love to hear how you relate to them too,” she said.

This move resonates with today’s fans, who crave authenticity and connection with the artists they follow. For entertainment professionals, it’s a reminder: storytelling extends far beyond the performance—it’s in the process.

Benny Blanco on the Creative Process: “It Just Worked”

Benny, who has collaborated with the likes of Britney Spears, Rihanna, and Ariana Grande, says his experience working with Selena stood out because of the ease and trust between them.

“Every time one of us had a discrepancy on something, the other one was like, ‘Oh OK, yeah that’s chill,’” he said.

Their collaborative chemistry translated into an album filled with vulnerability and raw emotion, making it a must-listen for anyone looking to understand modern pop storytelling.

Why This Matters to Industry Creatives

Whether you’re an up-and-coming actor, a music producer, or a filmmaker, Gomez and Blanco’s approach offers valuable takeaways:

  • Create in comfortable spaces: Sometimes the best work happens in low-pressure, familiar environments.
  • Share your process: Audiences appreciate behind-the-scenes insight—especially when it’s authentic.
  • Collaborate with openness: Creative success often stems from mutual respect and flexibility.

John Wick 5: Here’s What We Know So Far

Brent Antonio
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John Wick 5: Here’s What We Know So Far

John Wick: Chapter 4 Was a Box Office Hit

John Wick: Chapter 4 raked in nearly $200 million in the U.S. and almost half a billion dollars worldwide. Its success makes it one of the top-performing R-rated films in recent years.

John Wick Might Not Be Dead After All

Even though John Wick seemed to meet his end in Chapter 4, Lionsgate has confirmed that John Wick 5 is in the works.

Lionsgate Is Expanding the John Wick Universe

Jenefer Brown, a top executive at Lionsgate, announced the fifth film at a John Wick event in Las Vegas. She also shared that a spin-off called Ballerina is on the way.

Keanu Reeves’ Future with the Franchise Is Unclear

Keanu Reeves recently said John Wick is dead, but Lionsgate is hopeful he’ll return. The studio might offer him a big payday to change his mind.

Why Lionsgate Needs John Wick 5

After a tough year with box office flops like The Crow and Borderlands, Lionsgate is counting on John Wick 5 to keep the franchise alive.

John Wick: Chapter 4 Was a Massive Success

John Wick: Chapter 4 proved once again why it’s one of Hollywood’s most beloved action franchises. The movie, which is nearly three hours long and rated R, pulled in almost $200 million at the U.S. box office. Globally, it made close to half a billion dollars.

These numbers are a big deal. They show that fans are still hooked on the non-stop action and the story of Keanu Reeves’ iconic character. Franchises like this are gold for studios because they keep making money movie after movie.

John Wick’s Story Might Not Be Over Yet

One of the most shocking moments in Chapter 4 was John Wick’s apparent death. Fans were left thinking they’d seen the last of the legendary hitman. But in Hollywood, no one stays dead for long—especially if there’s money to be made.

At a John Wick event in Las Vegas, Jenefer Brown from Lionsgate confirmed that John Wick 5 is coming. She didn’t give away many details, but she made it clear that the John Wick world is still growing.

Brown also mentioned Ballerina, a spin-off movie. It looks like Lionsgate wants to keep the John Wick universe alive, even if Keanu Reeves isn’t part of it.

Keanu Reeves’ Future with the Franchise

Keanu Reeves has been the face of the John Wick franchise since it began. His performance is a huge reason why the movies are so popular. But recently, Reeves said something that surprised fans: “The character is dead. He died.”

This makes things tricky for Lionsgate. Without Reeves, a fifth John Wick movie might not feel the same. The studio knows this, and rumors are swirling that they’re willing to pay him a lot of money to bring John Wick back.

Why Lionsgate Needs John Wick 5

Lionsgate had a rough 2024. Several of its big-budget movies flopped at the box office, including The Crow, Borderlands, and Megalopolis. These failures put the studio in a tough spot.

Enter John Wick 5. A successful fifth movie could help Lionsgate recover. It would also make the studio more attractive if it’s considering a sale.

What’s Next for the John Wick Franchise?

For now, details about John Wick 5 are scarce. We don’t know if Keanu Reeves will return or what the story will be. But one thing is clear: Lionsgate is betting big on this franchise.

With Ballerina and potentially more spin-offs, the John Wick universe is here to stay. Whether Reeves is part of it or not, fans can expect more action-packed adventures in the future.

As Jenefer Brown said, “This world continues to grow and expand in incredible ways.” Stay tuned—John Wick’s story might not be over just yet.

WavMaker: The New Way to Solve Music Copyright Issues for Creators

Brent Antonio
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WavMaker: The New Way to Solve Music Copyright Issues for Creators

Key Takeaways:

  • WavMaker is a new platform offering high-quality, royalty-free music to help creators avoid copyright issues.
  • Cue Packs provide customizable music designed for specific content types like true crime or podcasts.
  • WavMaker owns all rights to its music, protecting creators from claims.
  • Uses AI search for easier music discovery.
  • Offers perpetual licensing, so your content is covered forever.
  • Designed for all creators, from YouTubers to filmmakers.

If you’ve ever made a YouTube video or podcast, you know how tough it is to find music that doesn’t get you in trouble. Copyright issues are a big deal, and they’re getting worse. In 2023, YouTube’s Content ID found almost a billion copyright claims in just six months. Only 0.4% were disputed. That’s a lot of stress for creators!

Meet WavMaker: A New Solution

WavMaker is here to help. Founded in 2023, they offer music that’s safe to use and easy to find. Their CEO, Jack Whitis, has a background in audio engineering and software, so he knows the struggles creators face.

Cue Packs: Music Made for You

WavMaker’s big idea is Cue Packs. These are collections of music made for specific types of content, like true crime podcasts or sports videos. They work with composers who make TV and film music to create these packs.

Each Cue Pack has themes, intros, and transitions that you can mix and match. For example, a true crime pack might have suspenseful tunes for dramatic moments. You can slice and dice these tracks to fit your video perfectly.

Owning the Rights to Protect You

WavMaker owns all the music they offer. That means you don’t have to worry about some company taking it down later. Other platforms rent music, which can lead to problems if the deal ends.

WavMaker also works with YouTube to clear claims automatically. If you use their music and someone flags it, WavMaker sorts it out quickly.

AI Search: Find Music Like a Pro

Searching for music should be easy, right? WavMaker uses AI to let you search with natural language. Instead of picking genres, just type what you need, like “happy background music” or “epic sports theme.”

This AI approach helps everyone, whether you’re a music expert or just starting out.

Perpetual Licensing: Peace of Mind

WavMaker’s licenses are forever. Once you use their music in a video, it’s covered for life. Even if you stop subscribing, your old videos are still safe.

This is way better than other platforms that make you pay every time you use a song or only cover you for a few years.

Music That Works for Everyone

Every song in WavMaker’s catalog has consistent volume levels. This means you don’t have to adjust the sound when you mix tracks. They also offer stems, so you can tweak the music to fit your project perfectly.

Before buying, you can test the watermarked tracks in your edits. Once you subscribe, swap them out without any hassle.

Who Is WavMaker For?

Whether you’re making YouTube videos, podcasts, or marketing content, WavMaker has you covered. They have plans for:

  • Personal Use: For solo creators or small businesses.
  • Commercial Use: For client work or ads.
  • Enterprise: For big companies with special needs.

All plans offer the same features, so you’re not missing out no matter which you choose.

The Future of Music for Creators

WavMaker’s goal is to make music licensing simpler. They want to integrate with tools creators already use, making it easier to find the perfect soundtrack without extra hassle.

Jack Whitis believes music’s role in storytelling won’t change, but the process of licensing it needs to. WavMaker is pushing the industry to be more straightforward.

Why WavMaker Matters

In a world where copyright issues are growing, WavMaker offers a fresh approach. Their music is made for creators, by people who understand the challenges. With Cue Packs, AI search, and perpetual licensing, they’re here to make your life easier.

So, if you’re tired of worrying about copyright strikes, give WavMaker a try. They might just be the solution you’ve been waiting for.

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