Key Takeaways:

• Billo’s UGC marketplace is now available in the UK, Canada, and Australia.
• The expansion meets the demand for localized content from global brands and creators.
• Billo has facilitated over 200,000 videos and paid creators over $8.3 million.
• The platform aims to help brands create targeted, region-specific campaigns.
• Billo is developing analytics tools to improve creator-brand matchups.

Billo, a popular platform connecting brands with video creators, has exciting news! They’re now available in three new countries: the UK, Canada, and Australia. This expansion is a big step for the company, and it’s all about helping brands and creators work together on a global scale. Let’s dive into what this means and why it’s such a big deal.

What’s Happening?

Billo started in the U.S. but quickly realized that creators and brands from other countries wanted in on the action. Now, they’re opening their doors to three new English-speaking markets. This means even more opportunities for creators to work with brands and earn money.

CEO Donatas Smailys said, “Creators from all over the world have been asking to join our platform, and we’re thrilled to welcome them.” With this move, Billo is giving brands a chance to connect with local creators who understand what their audiences love.

So far, Billo has already helped create over 200,000 videos for 22,000 brands. Creators on the platform have earned more than $8.3 million, showing just how much potential there is for everyone involved.

Why Does This Matter?

In today’s world, brands want content that feels real and relatable. That’s where user-generated content, or UGC, comes in. UGC is created by everyday people, not professional advertisers, and it often performs better because it feels more authentic.

For example, a brand selling winter clothes in the UK can now work with a British creator who knows what locals love. This means the content will feel more genuine and tailored to the audience, making it more likely to succeed.

The UGC market is growing fast. Experts say it could reach $71.3 billion by 2032. That’s a lot of money! And studies show that 79% of consumers trust UGC more than influencer posts when making buying decisions. So, brands that embrace UGC are ahead of the game.

The Power of Local Content

One of the coolest things about Billo’s expansion is its focus on local expertise. Brands don’t want to create ads that feel like they’re made in a bubble. They need content that speaks to the culture, trends, and preferences of specific regions.

Smailys explained, “Brands get to work with creators who understand the cultural nuances of these markets.” In other words, a campaign for Australia won’t be the same as one for the U.S., and that’s a good thing!

Imagine a British creator making a video about a new coffee brand. They might talk about how it’s perfect for a chilly morning or pair it with a traditional English breakfast. That’s way more relatable than a generic ad that doesn’t feel local.

Data Makes It Better

Billo isn’t just expanding geographically; they’re also working on new tools to help brands and creators succeed. They’re focusing on data analytics to make sure creators and brands are a perfect match.

According to Smailys, “This will help creators earn more and companies get better results.” Imagine a platform that suggests the best creators for a brand based on performance and expertise. That’s what Billo is building.

For example, if a brand sells fitness products, Billo could connect them with creators who are experts in fitness content. They might even suggest trends or ideas based on what’s popular right now.

This focus on data is important because platforms like TikTok are showing that authentic creator content outperforms traditional ads. Brands need tools that help them find the right creators and make the best content possible.

What’s Next for Billo?

Billo has big plans for the future. Their roadmap includes:

• Tools to match brands with creators based on performance and expertise.
• Engines that suggest creative ideas based on trending content.
• Tools to optimize content for maximum impact.

These features will make it easier for brands to run successful campaigns and for creators to earn more. It’s a win-win situation!

The Big Picture

Billo’s expansion is more than just a business move. It’s a sign of how important UGC is becoming. As more brands realize the power of authentic content, platforms like Billo will play a key role in connecting them with the right creators.

With the UGC market growing so fast, Billo’s focus on local, data-driven content positions them as a leader in the space. Whether you’re a creator looking for opportunities or a brand hoping to resonate with your audience, Billo’s expansion is exciting news.

So, the next time you see a cool ad on your favorite platform, it might just be a creator from the UK, Canada, or Australia who worked with Billo to make it happen!

This expansion is just the beginning. With new markets, powerful tools, and a focus on authenticity, Billo is shaping the future of UGC. Stay tuned!

Key Takeaways:

• Social media users will soon outnumber TV viewers in the U.S. for the first time.
• Most creators struggle to make money despite having large audiences.
• A new company called Curastory is helping creators earn more by matching them with brands automatically.
• Creators can now add ads to their videos easily, just like TV ads.
• This tool helps both creators and brands save time and money.

What’s Happening in the Creator Economy?

You might have noticed that more people are watching videos on social media than on TV. This year, for the first time, monthly social media users will outnumber TV viewers in the U.S. But even though creators are gaining popularity, most of them aren’t making much money from their content.

Tiffany Kelly, the founder of Curastory, says there’s a big gap between how much money advertisers spend on creator ads and how much creators actually earn. While brands could spend up to $652 billion on creator ads, they’re only spending about $282 billion. This means about half of all creators can’t make a good living from their videos.

Tiffany explains, “For every two creators, one is making money, and the other isn’t.” This isn’t fair because creator-made content works better for brands than ads made by brands themselves. The problem is that there hasn’t been a good system to connect brands with the right creators.

How Does Curastory Help Creators?

Curastory is a tool that helps creators turn their videos into mini-media businesses. It’s like a modern version of TV ads but for social media. For the first time ever, brands can run ads in creator videos automatically, without having to hunt for individual creators.

Here’s how it works:

1. Brands Run Ads: Brands tell Curastory what kind of audience they want to reach. For example, they might want to target young women in New York or teenagers who love video games.
2. Curastory Matches Ads to Videos: Curastory listens to creator videos and matches them with the right ads. If a creator talks about beauty, they might get a makeup ad. If they talk about travel, they might get a hotel ad.
3. Creators Add Ads: Creators can choose to add the ad to their video. They record the ad in their own voice, making it feel natural.
4. Videos Go Live Fast: Instead of waiting months to run a campaign, ads can go live in just a few days.

This system works so well that brands see 4-6 times more return on their ad money than usual.

More Than Just Ads

Curastory doesn’t just help with ads. It’s like a one-stop shop for creators.

1. Video Editing: Creators can edit their videos right on the platform.
2. Music Licensing: They can add popular songs without worrying about copyright issues.
3. Distribution: With one click, creators can send their videos to TikTok, YouTube, Instagram Reels, and more.
4. Analytics: Creators can track likes, comments, and earnings all in one place.

Curastory also has a library where creators can store all their videos. It’s like having all your video content in one place for easy access.

Real-Life Success Stories

Curastory has already helped many creators and brands succeed. For example, a brand called Loops Beauty used Curastory to run ads. One creator made a video about having a bad day at work and seamlessly added a Loops Beauty ad about self-care.

The ad was so natural that viewers didn’t even notice it was an ad. Tiffany says the creator didn’t have to edit the video much because the ad fit perfectly with the content.

Curastory also worked with student-athletes, letting them make money from their game highlights for the first time ever. This opened up a whole new way for athletes to earn money.

Why Curastory Is Different

Most influencer platforms work like matchmakers. Brands browse through creators and pick who they want to work with. This process is slow and only works for top creators.

Curastory is different. It works like a programmatic ad platform, where brands can run ads automatically without having to talk to creators. This makes it faster and fairer for everyone.

Tiffany wants Curastory to be like a TV network for creators. Just as TV channels run ads during shows, Curastory lets creators run ads in their videos. This means even smaller creators can make a good living from their content.

The Future of the Creator Economy

Right now, the creator economy is like a pyramid. A tiny number of creators make most of the money, while the rest struggle to earn a living wage. Tiffany wants to change this by giving more creators access to ad money.

She believes creators should be treated like small businesses. Just as Uber helps drivers make money and Airbnb helps people rent out their homes, Curastory helps creators make money from their videos.

Tiffany says, “The sad truth is that many creators can’t make a living from their work, while media companies can. Creators deserve the same opportunities.”

What Does This Mean for You?

If you’re a creator, Curastory could help you make more money from your videos. You don’t have to be famous or have millions of followers to earn a living.

If you’re a brand, Curastory makes it easier to reach the right audience without spending hours finding the perfect creator.

In the end, Curastory is all about making the creator economy fairer and more sustainable. It’s about giving creators the tools they need to turn their passion into a career.

Who knows? You might be the next creator to benefit from this game-changing platform!

Key Takeaways:

• The Digital Dept introduces a new Affiliate Marketing and Content Creator Services division.
• This service helps creators make more money through affiliate marketing.
• 75% of creators use affiliate marketing, but only 25% do it well.
• The service offers tools, time management, and strategies to boost revenue.
• Kate Steele, an affiliate marketing expert, will lead this new division.
• Creators can expect to earn 50% more from affiliate marketing with this service.

If you’re a content creator, affiliate marketing can be a great way to earn extra money. But let’s be honest, it’s not as easy as it sounds. Between making videos, posting on social media, and keeping up with trends, it’s hard to find the time to focus on affiliate marketing. That’s where The Digital Dept, an influencer marketing agency, comes in. They’ve just launched a new service to help creators like you make the most of affiliate marketing.

Bridging the Gap in Affiliate Marketing

Did you know that 75% of creators already use affiliate marketing in some way? But here’s the catch: only 25% of them actually make a lot of money from it. Why? Because they don’t have the time or the right tools to do it properly.

Sarah Boyd, Co-CEO of The Digital Dept, explained, “Creators are super busy. They’re making content, editing, responding to emails, and managing their businesses. Many even have families to take care of. Affiliate marketing often takes a backseat because it’s just too much to handle.”

That’s why The Digital Dept created this new service—to help creators overcome these challenges and make money without the hassle.

Who’s Leading the Charge?

Meet Kate Steele, the person in charge of this new division. Kate has a lot of experience working with top affiliate creators and knows how to help them grow their earnings. She said, “Our goal is to help creators make the most of their affiliate efforts. We want to turn their content into real money.”

Sarah Boyd added, “Kate has a track record of helping creators double or triple their affiliate earnings in just a few months. She’s the perfect person to lead this new service.”

How Does It Work?

The Digital Dept’s new service isn’t just about throwing affiliate links at creators. Instead, they offer a complete package of tools and support. This includes:

• Strategic Planning: They help creators come up with a plan that fits their needs and audience.
• Finding Links: They find the best affiliate links for you to use in your content.
• Content Creation: They help you create posts, newsletters, and even Instagram captions with affiliate links.
• Tracking Performance: They keep an eye on how well your affiliate links are doing and make adjustments to improve results.

After the first four weeks, the team checks in to see what’s working and what isn’t. They then tweak the strategy to make sure you’re earning as much as possible.

What Makes This Service Different?

Most agencies just focus on placing affiliate links and call it a day. But The Digital Dept takes it a step further. They optimize your content to make it more engaging and profitable. They also track your earnings in real time and make sure you’re not missing out on any opportunities.

Sarah Boyd explained, “We don’t just place links. We help creators use their content in a way that feels natural to their audience. This means better engagement and more sales.”

The service also creates visually appealing product collages and branded templates that match each creator’s unique style. This helps their content stand out and encourages followers to click and buy.

The Big Picture

The Digital Dept currently works with creators who have a combined reach of 340 million followers. Their goal is to help these creators earn 50% more from affiliate marketing by the end of the year.

The company also wants to sign up 75-100 creators for this service in the first year. The response so far has been great, and they’re already planning to expand the program.

But this service isn’t just for creators who are already part of The Digital Dept. It’s open to anyone who wants to make more money from affiliate marketing.

Why This Matters for Creators

In today’s fast-paced world, brands want to work with creators who can deliver results. Affiliate marketing is a great way to show brands that you can drive sales and boost their revenue.

Sarah Boyd said, “As brands focus more on getting a good return on their investments, creators who have a strong affiliate marketing game will stand out. They’ll be the first choice for brand partnerships.”

What’s Next?

The Digital Dept’s new service is a game-changer for creators who want to make more money without the stress. With Kate Steele at the helm and a team of experts ready to help, this service is all about turning your content into cash.

If you’re a creator looking to boost your earnings, this could be the perfect opportunity. Who wouldn’t want to earn more money while doing what they love?

Keep an eye out for more updates on this exciting new service and how it’s helping creators succeed in the world of affiliate marketing.