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Job Description
About The Position
The Senior Social Media Editor is a key member of the digital editorial team, responsible for managing Travel + Leisure’s social media platforms, ensuring content is engaging, polished, and effective at driving site referrals. This includes overseeing the posting of a high volume of videos and photos daily, while coordinating with teams to create impactful on-platform storytelling.
The Senior Social Media Editor will supervise two Associate Social Media Editors, working closely with editors, writers, video editors, social media strategists, and the design team. This role involves developing, scheduling, and executing creative projects across platforms like Instagram, TikTok, Facebook, and Twitter. A successful candidate will be skilled at producing dynamic social content under tight deadlines, adept at problem-solving, and experienced in using platform-specific tools to boost audience engagement and traffic.
The editor will be responsible for packaging content to captivate the social audience through visuals, video, clever captions, and headlines, and will coordinate across departments to promote events and products.
The Senior Social Media Editor should have a passion for travel and excellent communication skills. Occasional off-hours and weekend work is required.
In-office Expectations
This position is hybrid in-office, with the ability to work remotely up to 2 days per week.
Contributions
- 30%: Produce social content promoting stories from the website, videos, products, and events for all of Travel + Leisure’s social platforms.
- 20%: Engage the social media audience with captivating photography, headlines, captions, and a diverse mix of travel talent.
- 20%: Manage a team of two Associate Social Media Editors, delegating tasks and fostering their professional growth.
- 10%: Plan, prepare, and schedule posts for various projects, ensuring representation of key initiatives.
- 10%: Grow audiences on Instagram, TikTok, and other platforms, increasing site traffic, video views, and engagement.
- 5%: Plan sponsored content and collaborate with freelancers to execute these projects.
- 5%: Utilize metrics tools to create reports on social traffic and engagement.
Qualifications
Education
Bachelor’s degree in Journalism or a related field, or equivalent work experience.
Experience
At least 5 years of digital/social experience, preferably in travel media.
Skills
- Strong writing and communication abilities.
- Excellent time and people management skills.
- Deep understanding of travel media and social media platforms.
- Creativity in generating engaging content using visuals, video, and platform-specific tools.
- Experience in fast-paced environments and working on sponsored content.
- Proficiency with social media scheduling apps.
- Photoshop skills are a plus.
Travel Requirement
Approximately 5%.
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Edit 3+ pieces per day (mix of newsy commerce posts, roundups, single-product reviews),ensuring clarity, factual accuracy, brand voice, and reader usefulness.
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Own quality control: verify pricing and availability, check/insert affiliate links, ensure proper merchant naming, and fix or escalate broken links.
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Optimize for search and performance: sharpen headlines/deks, craft/refresh SEO metadata, validate keyword intent, and guide internal linking.
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Cross-team collaboration: partner with commerce editors, audience/SEO, and photo to meet shared goals; give clear, constructive feedback to writers.
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Meetings: Attend and participate in weekly team meetings.
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A precision editor fluent in travel, fashion, beauty, wellness, and gear categories, with an ear for voice and an eye for what sells.
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Experienced with commerce content and affiliate linking.
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SEO-savvy, comfortable applying keyword insights without sacrificing voice.
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Proficient with CMS, Airtable, Ahrefs (or similar),and Google Analytics.
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Calm under pressure, decisive amid ambiguity, and proactive about solutions.
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Event-ready: available for major shopping moments (Black Friday/Cyber Monday, etc.).
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Experience: 3+ years in digital editing (commerce or service journalism preferred); writing experience a plus.
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Manage Ambiguity: You can comfortably deal with change and can decide/act without the total picture. You remain calm and productive while dealing constructively with problems that do not have clear solutions or outcomes.
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Nimble Learning: You’re eager to actively learn through experimentation when tackling new problems, using both successes and failures as learning fodder.
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Self-Development: You want to seek new ways to grow and be challenged using both formal and informal development channels. You show a personal commitment to continuously improving, accepting stretch opportunities, and making the most of available development resources.
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Travel Content Creators
Job Description
A global travel campaign is seeking passionate content creators to showcase exciting destinations across Asia. Creators will have the opportunity to travel to locations including Malaysia, Singapore, Thailand, Indonesia, Japan, and South Korea while producing engaging travel content that inspires audiences worldwide. This opportunity is ideal for influencers, travel bloggers, videographers, photographers, and social media creators looking to expand their reach and create memorable travel experiences.
Job Responsibilities
- Create high-quality travel content for social media platforms
- Capture photos, videos, and stories highlighting destinations and experiences
- Share authentic travel experiences with online audiences
- Produce engaging content that inspires travel and exploration
- Maintain an active and professional social media presence
- Collaborate with campaign teams on content deliverables
Requirements
- Experience creating content for social media platforms
- Strong photography, videography, or storytelling skills
- Passion for travel and cultural exploration
- Ability to create engaging and audience-focused content
- Active presence on social media preferred
- Strong communication and content creation abilities
Compensation
- Complimentary travel opportunities
- Access to international travel destinations
- Opportunity to grow your audience and creator portfolio
- Potential collaboration with global travel brands
- Additional campaign benefits provided to selected creators
Travel Content Creators for Complimentary Hotel Stay in Osaka
Job Description
A hospitality brand is seeking travel content creators from around the world for a unique creator collaboration opportunity at a newly opened hotel in Osaka, Japan. Selected creators will receive a complimentary hotel stay and breakfast in exchange for creating and sharing content about their experience. This opportunity is ideal for influencers and creators passionate about travel, food, lifestyle, or Japan-related content who have an engaged social media audience.
Job Responsibilities
- Create and share content featuring the hotel and guest experience
- Promote the hotel stay across social media platforms
- Tag and collaborate with official brand accounts in content posts
- Publish content through Instagram Reels, TikTok, YouTube, Facebook, or similar platforms
- Grant content usage rights for future marketing purposes
- Represent the hotel professionally during the stay
Requirements
- Minimum 10,000 followers on at least one social media platform
- Active on at least two social media platforms
- Passionate about travel, food, lifestyle, or Japan-focused content
- Strong content creation and storytelling skills
- Comfortable producing social media content during travel experiences
- Open to creators from around the world
Compensation
- Complimentary hotel stay for up to 3 nights
- Daily breakfast included
- Accommodation for up to 4 guests per room
- Opportunity to be among the first guests at a newly opened hotel
- Convenient access to Dotonbori, Shinsaibashi Shopping Street, Midosuji Street, and major transit stations
Content Creators and Influencers Wanted for Travel Campaigns
Job Description
A tourism and travel campaign is seeking content creators, influencers, and digital storytellers to collaborate on upcoming promotional projects. Creators will have the opportunity to showcase unique destinations, attractions, and experiences while producing engaging content for their audiences. Whether you’re a micro-influencer or an established creator, this opportunity is ideal for those passionate about travel, lifestyle content, and visual storytelling.
Job Responsibilities
- Create engaging travel and lifestyle content across social media platforms
- Showcase destinations, accommodations, and local experiences
- Produce high-quality photos, videos, reels, and other digital content
- Share authentic experiences with your audience
- Collaborate with marketing and tourism teams on campaign objectives
- Deliver content that aligns with brand guidelines and campaign goals
Requirements
- Content creators, influencers, bloggers, or social media personalities
- Active presence on one or more social media platforms
- Passion for travel, lifestyle, and destination storytelling
- Strong content creation and audience engagement skills
- Ability to produce high-quality visual and written content
- Open to collaborating on sponsored or gifted travel experiences
Compensation
- Complimentary travel stays
- Gifted experiences and attractions
- Opportunity to create sponsored travel content
- Exposure through tourism and destination marketing campaigns
- Potential for future collaboration opportunities
Kayaking Family for Travel Campaign
Job Description
A major travel marketplace campaign is casting a real family for a paid lifestyle photo shoot in Barcelona. The production will showcase travel experiences, tours, and outdoor adventures, with selected talent participating in kayaking-themed scenes. This opportunity is ideal for authentic families who enjoy travel and outdoor activities and are comfortable on camera.
Job Responsibilities
- Participate in a professional travel lifestyle photo shoot
- Portray authentic family travel and adventure experiences
- Take part in kayaking-related scenes
- Follow creative direction from the production team
- Maintain a positive and professional attitude throughout the shoot
Requirements
- Must be based in Barcelona
- Mother, ages 45–55
- Father, ages 45–55
- Son or daughter, age 18+
- Must be able to swim
- Real families encouraged to apply
- Individual talent matching the roles may also be considered
Compensation
- Paid opportunity
- Professional travel campaign experience
- One-day photo shoot
- Opportunity to be featured in a major travel marketing campaign
Food Tour Couple for Travel Campaign
Job Description
A travel marketplace campaign is seeking a couple for a paid lifestyle photo shoot in Barcelona. Selected talent will portray travelers enjoying local food experiences and attractions. This opportunity is perfect for authentic couples or individuals comfortable portraying a couple in a professional travel-focused production.
Job Responsibilities
- Participate in a travel-themed lifestyle photo shoot
- Portray authentic dining and tourism experiences
- Follow creative direction during production
- Work collaboratively with fellow talent and crew
- Represent the campaign’s travel and food-focused branding
Requirements
- Must be based in Barcelona
- Male, ages 30–35
- Female, ages 30–35
- Real couples encouraged to apply
- Individual talent comfortable portraying a couple may also apply
- Comfortable appearing in travel and dining scenes
Compensation
- Paid opportunity
- Professional travel campaign experience
- One-day photo shoot
- Opportunity to be featured in a major tourism marketing campaign
Bike Tour Group for Travel Campaign
Job Description
A major travel marketplace campaign is now casting bike riders for a paid lifestyle photo shoot in Barcelona. The production will feature outdoor travel experiences and group cycling adventures. Real friendship groups and individual talent are encouraged to apply for this exciting opportunity.
Job Responsibilities
- Participate in a professional travel lifestyle photo shoot
- Portray authentic cycling and sightseeing experiences
- Ride bicycles during featured scenes
- Follow direction from the creative team
- Maintain professionalism throughout the production
Requirements
- Must be based in Barcelona
- Any gender
- Ages 20–25
- Must be comfortable riding a bicycle
- Real friendship groups encouraged to apply
- Individual talent also welcome
Compensation
- Paid opportunity
- Professional travel campaign experience
- One-day photo shoot
- Opportunity to appear in a major travel marketing campaign
Content Creator Collaboration Opportunity
Job Description
A unique content creation opportunity is available for social media influencers, content creators, travel creators, and digital storytellers looking to showcase a luxury hospitality experience. Selected creators will receive a complimentary stay at a premium countryside accommodation in exchange for creating engaging photo and video content during their visit.
This collaboration is ideal for creators who enjoy producing lifestyle, travel, hospitality, and destination-focused content. Participants will have access to beautiful surroundings, premium amenities, and opportunities to create high-quality visual content for social media platforms.
Job Responsibilities
- Capture high-quality photo and video content during the stay
- Create engaging social media content showcasing the property and amenities
- Produce lifestyle, travel, and hospitality-focused content
- Share authentic experiences through visual storytelling
- Deliver agreed-upon content assets following collaboration guidelines
- Maintain professionalism while representing the brand
Requirements
- Active content creator, influencer, photographer, videographer, or social media creator
- Strong content creation and storytelling skills
- Experience creating engaging content for Instagram, TikTok, YouTube, or similar platforms
- Ability to produce high-quality photos and videos
- Passion for travel, hospitality, and lifestyle content
- Reliable and able to complete content deliverables during the stay
Compensation
- Complimentary luxury midweek accommodation stay
- Access to premium amenities, including a private hot tub
- Opportunity to create content in a scenic countryside setting
- Portfolio-building and brand collaboration experience
- Potential for future content partnership opportunities
Camping and Outdoor Travel Influencers Wanted
Job Description
A scenic mountain campground is seeking content creators, travel influencers, outdoor adventurers, and lifestyle creators for a hosted collaboration opportunity. Ideal candidates are passionate about camping, hiking, glamping, nature experiences, and sharing authentic outdoor adventures with their audiences.
Selected creators will be invited to experience a weekend stay while capturing engaging content that highlights the beauty of the destination, outdoor activities, and unique camping experiences. This is an excellent opportunity for influencers looking to expand their travel and outdoor content portfolio.
Job Responsibilities
- Create high-quality photo and video content during your stay
- Showcase camping, hiking, glamping, and outdoor experiences
- Share authentic travel and lifestyle content with your audience
- Capture the natural beauty and amenities of the campground
- Produce engaging social media content across relevant platforms
- Collaborate with the brand on content deliverables and promotional efforts
Requirements
- Active content creator, influencer, photographer, or videographer
- Passion for camping, hiking, outdoor adventures, and travel
- Strong social media presence and audience engagement
- Ability to create high-quality photo and video content
- Experience producing travel, lifestyle, or outdoor-focused content
- Professional, reliable, and enthusiastic about brand collaborations
Compensation
- Hosted weekend campground stay
- Access to scenic mountain views and outdoor experiences
- Opportunity to create premium travel and adventure content
- Build relationships with outdoor and hospitality brands
- Potential for future influencer partnerships and collaborations


