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- New York
Gallery Media Group is a modern day media company. The company’s overall mission is to ‘Make Positivity Louder’. GMG focuses efforts on where consumer attention currently lies and continues to shift.
Gallery Media Group includes women’s lifestyle brand PureWow and a collection of social-first media brands, such as @cocktails, @moms, @recipes and @ballplayers on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators, and cultural moments at scale—and a robust influencer marketing business.
The company was founded in 2010 by CEO, Ryan Harwood, and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.
Gallery Media Group is seeking a New-York based, in-the-know, entrepreneurial and seasoned content creator to make innovative video and social content for @ballplayers: the source for off-court and off-field culture and commentary that brings a new dimension and access to basketball and football superfans.
This role will execute on and grow the brand’s content landscape and positioning through connection-fueled content creation spanning Instagram, TikTok, YouTube, and experiential.
Roles & Responsibilities:
- Autonomously create daily social video content for @ballplayers social platforms, meeting both ideation and content quotas, as well as driving consumer engagement.
- Work with Executive Producer, Sports Content Lead, and the Social Strategy Team to create and refine innovative methodologies to support channel growth.
- Creating quick-turn social content at scale as a producer/creator
- Ideate a myriad of content verticals across multiple media platforms and tools, with informed guidance from Executive Producer and Senior Director of Social Strategy
- Adapt content ideas and execution through analysis/best practice feedback and learnings
- Collaborate with cross-functional departments at GMG on rapid fire requests and tight timelines
- Implement and share new ideas/formats, work with Executive Producer and Sports Content Lead to continue cadence of franchises, integrate brands into franchises when necessary
Skills & Experience:
- 5+ years working in content/creative for a sports brand, ideally in the digital media space
- An authority on the teams, leagues, players, lifestyle and culture around football and basketball
- Immersed in the NBA/NFL culture – access and relationships with a range of connections from agents and top players to emerging players and key people behind the players (coaches, trainers, brands, agencies, etc)
- Experienced creative that has both creative development expertise and storytelling skills
- Distinct creative and brand vision that sets @Ballplayers apart in the media landscape
- Deep experience managing and creating social content, especially on TikTok and Instagram
Location: New York (hybrid)
Job Description
We are seeking a Senior PR Associate to join our Marketing and Communications team. In this role, you will bring technology and business PR expertise to elevate Publicis Sapient’s brand visibility – driving press coverage that positions the company as a leader in AI, GenAI, and digital business transformation.
You will work across the business to drive strategic media coverage in top-tier outlets, distilling complex tech concepts into compelling stories and showcasing thought leadership. You will have keen news instincts, a proven track record of successful media placements, excellent written communication skills, and a strong background in conducting and analyzing research.
Your Impact:
●Develop key messages and execute strategic media relations campaigns
●Proactively identify relevant newshooks and work with partners in the business to bring story ideas to fruition
●Proactively pitch stories and secure meaningful coverage in target outlets, positioning Publicis Sapient as a leader in AI/GenAI and digital business transformation
●Build and maintain strong relationships with key tech and business media contacts
●Monitor and analyze media coverage and industry trends, providing comprehensive reports and actionable insights on PR metrics and campaign performance
●Collaborate with internal teams to align PR efforts with overall marketing strategies
●Develop and distribute weekly internal media relations newsletter
Qualifications
Your Skills & Experience:
●3-5 years’ technology PR experience; professional services experience a plus
●Deep understanding of the technology landscape and digital transformation trends
●Exceptional pitching skills and ability to craft narratives that resonate with tech journalists
●Proven track record of successful media placements in top-tier tech and business publications
●Strong writing skills, with the ability to translate complex tech concepts into compelling stories
●Excellent verbal communication and interpersonal skills; experience working with senior executives a plus
●Self-starter with a hunger for securing high-impact coverage
●Excellent organizational skills along with the ability meet deadlines, juggle multiple tasks, and handle fast-paced environment
●Proficient in MuckRack and Qwoted PR tools
●Desire to continuously learn new skills
Additional Information
Pay Range: $80,000 – $95,000
The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.
Benefits of Working Here:
- Flexible vacation policy; time is not limited, allocated, or accrued
- 16 paid holidays throughout the year
- Generous parental leave and new parent transition program
- Tuition reimbursement
- Corporate gift matching program
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.
