Casting Call: Athleta Girl Fall ’24 Project
Athleta is thrilled to announce a special new project designed to spotlight the spirit, passion, and dedication of young female athletes. We’re inviting vibrant young talents who embody the joy and determination of their sports to be a part of this inspiring campaign. This is an excellent opportunity for aspiring athletes to showcase their skills and passion for sport while being part of a major Athleta project.
Project Overview
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Dates: May 4 – 6, 2024. Please note that being booked for multiple days is not guaranteed.
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Location: Los Angeles, CA. Applicants must be local to Los Angeles.
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Usage Rights:
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Term: 12 months from the start of the campaign.
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Territory: Worldwide.
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Media: The campaign will be featured in Print/Out-of-Home (OOH), Direct Mail, Store Use, Mall/Outside of Store Use, Email/Internet/Viral Marketing/New Media, and PR efforts.
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Job Responsibilities
Selected athletes will:
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Participate in a 2-hour fitting session and the photoshoot days as scheduled.
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Demonstrate their sport and share their passion and dedication through the lens of the Athleta brand.
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Collaborate with the creative team to capture dynamic, authentic moments that highlight the essence of young female athleticism.
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Be prepared to engage in various athletic activities as directed, ensuring a vibrant and diverse portrayal of sports and athleticism.
Requirements
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Female athletes who are passionate about their sport.
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Must be local to Los Angeles, CA.
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Available for the project dates and fitting session.
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Comfortable and confident in front of the camera.
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Able to take direction well and work collaboratively with the creative team.
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Parental or guardian consent required for minors.
Compensation Details:
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Minor Hero Fitting Rate: $100 for a 2-hour fitting session.
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Minor Hero Rate: $900 for the duration permitted on set. This includes compensation for the below usage rights, confirmed at the time of booking.
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Pre-Negotiated Renewal Option: $900 (plus 20% agency fee, if applicable) to extend the usage rights for an additional year.
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