Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Influencer & Creator Partnerships Manager (internally called: UGC Lead)
Location: Amsterdam, Netherlands (hybrid: 2-3 days per week from the office)
Type: 12-month FTC with view to extend
About the role:
Working in partnership with our client, we are seeking a UGC Lead. As a UGC Lead driving authentic brand advocacy and cultural relevance for iconic client.
You’ll architect the connections between brands and the voices that shape cultural conversations. Based in Amsterdam with hybrid working arrangements (minimum 3 days per week on-site),you’ll orchestrate content creators ecosystems for our beloved client used by millions daily. Your strategic vision will transform traditional brand messaging into genuine cultural moments, ensuring our brands don’t just participate in conversations but lead them.
You’ll be the strategic orchestrator behind content creators partnerships that elevate brand presence in the social landscape. We’re looking for someone who can identify the perfect match between brand values and creator authenticity, finding unexpected partnership opportunities that drive both engagement and business objectives.
In other words, you’ll act as the bridge between the creators and the brands, overseeing the entire partnership lifecycle from initial outreach to final reporting and ensuring both brand goals and creator relationships are successful. Success means building a network of brand advocates whose content feels not like advertising, but like cultural contribution.
What you will be doing:
- Proactively scouts and secures culturally relevant creators aligned with brand values and social objectives.
- Cultivates long-term creator relationships, ensuring consistent communication, alignment on brand messaging, and seamless collaboration across social content.
- Leads negotiations on deliverables, usage rights, and fees balancing creator value with brand ROI to secure optimal terms per creator.
- Strategically manages creator budgets to maximize views, engagement, and content quality.
- Collaborate with social strategists, performance analysts, social media managers, and creative teams to ensure seamless integration of content creators’ content.
- Oversees content development to maintain brand integrity, creative excellence, and platform relevance.
- Monitors metrics, delivering actionable insights to inform future strategy and demonstrate creator ROI.
- Manages unexpected situations with creators and find plan b as needed
- Create tiered content creators’ ecosystems that balance relevance and resonance across diverse audience segments
- Transform data insights into actionable creator briefs that balance brand objectives with authentic creator expression
- Deliver work that drives not just impressions but measurable shifts in brand perception and consideration
- Handle content creator management (pre/during/post) when creators are invited to attend a brand shoot
- Work on multiple brands at once
- Experience working across key global regions (i.e. Europe, ANZ, US, LATAM, etc.) required
What you need to be great in this role:
- ±5 of experience in identifying talent, negotiating partnerships, managing social content development (always-on and campaigns) with content creators, and analysing performance.
- Experience working across key global regions (i.e. Europe, ANZ, US, LATAM, etc.)
- A track record demonstrating successful content creators content execution, with strong results in community building and engagement.
- Strategic thinking that connects cultural insights to content creators’ selection and measurable business outcomes.
- Proven ability to build authentic relationships with creators and internal stakeholders alike.
- Expertise in analytics platforms and content creators / influencers technologies (e.g., CreatorIQ, social listening tools).
- Experience leading cross-functional teams through complex content development and execution.
- A talent for translating brand guidelines into creative freedom that empowers rather than restricts creators.
- The ability to navigate ambiguity and shifting priorities with grace and solution-focused thinking.
- An eye for emerging talent and platform evolution before they hit mainstream awareness.
Req ID: 15415
#LI-JP1 #LI-midsenior #LI-Hybrid
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER,a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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