Casting Call for Natural Hair Brand Commercial – NYC
Job Description:
We are casting for a major commercial project with a well-known natural hair brand launching a new collection for textured hair. This campaign aims to celebrate the beauty and diversity of coily, curly, and tightly textured hair types, specifically 3C, 4A, 4B, and 4C. The commercial will include scripted video segments that showcase authentic personalities, humorous moments, and stylish looks, making it a great opportunity for natural hair content creators and individuals comfortable in front of the camera.
Roles Available:
1. Lead Female Talent
- Gender: Female
- Age Range: 25-35
- Ethnicity: Black (African American or Afro Latina)
- Hair: Tightly coiled 4B-4C natural hair (all lengths and colors)
- Physical Description: Open to all body types and skin tones, including unique features (e.g., freckles, tattoos, piercings, tooth gaps, birthmarks)
- Character Description: Looking for a confident influencer type with flawless natural hair and strong comedic timing. Should be comfortable with light acting, bringing playful energy to humorous scenarios.
2. Featured Talent (Male & Female)
- Gender: Male & Female
- Age Range: 25-35
- Ethnicity: Black, Bi-racial
- Hair: Textures from 3C – 4C (all lengths and colors)
- Physical Description: A range of physiques from athletic to full-figured; height diversity encouraged.
- Character Description: Should feel comfortable with light acting in activities like yoga, jogging, dancing, and socializing with friends.
3. Featured Male Talent – Runner
- Gender: Male
- Age Range: 27-35
- Ethnicity: Black
- Hair: All types/styles welcome
- Physical Description: Athletic build, friendly and approachable “guy-next-door” look.
- Character Description: Jogger in a group run-club outing, comfortable with light acting. (Please include images in gym/workout wear if possible.)
4. Extra Talent
- Gender: Female
- Age Range: 38-50
- Ethnicity: Black, Bi-racial
- Hair: Textures from 3C – 4C (all lengths and colors)
- Physical Description: A variety of body types, with a distinctly mature look.
- Character Description: Should feel comfortable with light acting, portraying roles like an Uber driver interacting with an influencer customer, with some subtle physical humor.
Requirements:
- Location: Must be NYC-based
- Experience: Comfortable with light acting and on-camera presence. Ability to memorize and deliver lines for the video portions.
Compensation:
- Competitive rates; details will be discussed upon selection.
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