Busy Moms & Parent UGC Creators

UGC Content Creators for Fashion Brand Campaign

Job Description
A fashion brand is seeking micro and macro UGC content creators to produce authentic lifestyle content for an upcoming collection launch. The campaign focuses on real, confident, and expressive creators who can showcase everyday fashion moments through engaging social media content. Selected creators will produce user-generated content such as mirror selfies, outfit showcases, and daily lifestyle clips that reflect a bold and authentic personal style.

Job Responsibilities

• Create authentic UGC photo and video content featuring fashion products

• Produce engaging social media content such as GRWM videos, fit checks, and lifestyle clips

• Share creative content that reflects confidence and individuality

• Collaborate with the brand to produce content suitable for social media and advertising

Requirements

• Open to micro and macro content creators

• Comfortable creating lifestyle and fashion-focused UGC

• Confident appearing on camera for social media content

• Open to creators of all body types and backgrounds

• Active on platforms such as Instagram or TikTok

Compensation

• Gifted collaboration featuring products from the upcoming collection

• Opportunity for content to be featured on brand social media and marketing campaigns

Job Description

A leading global women’s fashion brand is seeking a full-time, on-site Content Creator to join its marketing team in Burleigh Heads, Queensland. This role is ideal for a trend-savvy digital creative who lives and breathes TikTok and Instagram and thrives in a fast-paced fashion environment.

The selected candidate will create engaging, on-brand social media content across paid and organic channels while bringing the brand’s personality to life through innovative storytelling and video production.

Job Responsibilities

• Create engaging content for Instagram and TikTok across paid and organic campaigns

• Manage creative concepts end-to-end, showcasing fashion collections, influencers, and in-store experiences

• Bring brand personality to life through short-form video content

• Stay ahead of social media trends and incorporate them into daily content

• Report insights and performance trends to the marketing team

• Assist in developing strategies to optimise content and grow engagement

• Support on-site and off-site photoshoots with the creative team

• Present and capture content at in-person events, activations, and influencer gatherings

Requirements

• 1–3 years of marketing or social media experience

• Strong TikTok and Instagram video editing skills

• Deep understanding of viral trends, transitions, and platform updates

• Confident, bubbly personality comfortable appearing on camera

• Creative mindset with the ability to collaborate in a fast-paced team environment

• Ability to work full-time on-site

Compensation Details

• Competitive salary package

• Flexible working arrangements

• Access to parental leave and family planning programs

• Employee discount program

• Modern renovated office environment

• Staff social activities and monthly celebrations

• Opportunity to make an impact within a global fashion brand