WE NEED:
A seasoned data-centric Product Marketing Manager to take on a meaningful role within the PCH Media Marketing Team, helping to evangelize our data-driven products in-market.
YOU ARE:
An exceptional Product Marketing leader with a strong understanding of the 1P data/solutions landscape. You can manage and run a quick, nimble process to bring clear and consistent messaging to market. You are well adept at conceptualizing B2B GTM positioning and creating effective, high-impact collateral.
ROLE RESPONSIBILITY SNAPSHOT:
- Collaborate with key stakeholders to develop product positioning and messaging that articulates our value proposition and product narrative
- Understand what aspects of the product messaging and positioning are effective “in the field”, and use this feedback to inform priorities and build marketing materials
- Drive the development of compelling written and visual content, including customer facing decks and sales collateral
- Develop content for internal and external use including GTM materials, case studies, blog posts, FAQs, etc.
- Build a feedback loop across stakeholders to understand what messaging is working and what is not—adjusting materials for greater effectiveness/better in-market reception
- Conduct ongoing analysis of competitors’ messaging and marketing strategies to stay ahead of the curve and ensure clear differentiation
A LITTLE MORE ABOUT YOU:
- 6+ years of demonstrated experience in product marketing or equivalent experience within the ad tech and/or media landscape
- 2+ years of B2B experience, with an understanding of 1P data and associated B2B solutions preferred (audience targeting, data acquisition, etc.)
- Bachelor’s degree, and/or equivalent professional experience
- Strong presentation abilities: you are an avid marketing storyteller with examples to back it up
- Excellent written and verbal communication skills with an ability to work collaboratively across the organization and business functions
- Experience in developing/creating thought leadership is a plus
- Proficient in Excel (pivot tables, keyboard shortcuts, etc.), PowerPoint, and Google Slides
- You’re comfortable in a dynamic environment and can “roll with the punches”
- You’re collaborative and a true team-player equipped with a voice you’re not afraid to use it
A LITTLE MORE ABOUT US:
PCH is more than just the Prize Patrol! We are both a leading direct-to-consumer company and a media B2B platform solution, offering a unique blend of curated multi-channel shopping and digital entertainment across a network of web and app-based properties. With 70+ years of experience and having attracted more than 170M people to participate in our free-to-play chances to win experiences, we’re a trusted partner to brands who are looking to create value exchanges with their consumers and prospects.
Also, bet you didn’t know:
- We have 54M Authenticated Users
- 3X better performing audiences based on conversion rate, click through rate and CPC efficiencies.
- 90B Tokens are redeemed every day in our Redemption Center for great prizes and giveaways
- 5,000+ data attributes across our owned audiences
- Top 15 in total visits for our category (according to comScore)
- Match Rates of 90%+
- 10X Higher CTR on Email than industry average
PCH is an Equal Opportunity Employer
The salary range is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, years of relevant experience, education, skills, credentials, budget and internal factors).
Publishers Clearing House (PCH) Media
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