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Product Marketing Manager

WE NEED:

A seasoned data-centric Product Marketing Manager to take on a meaningful role within the PCH Media Marketing Team, helping to evangelize our data-driven products in-market.

YOU ARE:

An exceptional Product Marketing leader with a strong understanding of the 1P data/solutions landscape. You can manage and run a quick, nimble process to bring clear and consistent messaging to market. You are well adept at conceptualizing B2B GTM positioning and creating effective, high-impact collateral.

ROLE RESPONSIBILITY SNAPSHOT:

  • Collaborate with key stakeholders to develop product positioning and messaging that articulates our value proposition and product narrative
  • Understand what aspects of the product messaging and positioning are effective “in the field”, and use this feedback to inform priorities and build marketing materials
  • Drive the development of compelling written and visual content, including customer facing decks and sales collateral
  • Develop content for internal and external use including GTM materials, case studies, blog posts, FAQs, etc.
  • Build a feedback loop across stakeholders to understand what messaging is working and what is not—adjusting materials for greater effectiveness/better in-market reception
  • Conduct ongoing analysis of competitors’ messaging and marketing strategies to stay ahead of the curve and ensure clear differentiation

A LITTLE MORE ABOUT YOU:

  • 6+ years of demonstrated experience in product marketing or equivalent experience within the ad tech and/or media landscape
  • 2+ years of B2B experience, with an understanding of 1P data and associated B2B solutions preferred (audience targeting, data acquisition, etc.)
  • Bachelor’s degree, and/or equivalent professional experience
  • Strong presentation abilities: you are an avid marketing storyteller with examples to back it up
  • Excellent written and verbal communication skills with an ability to work collaboratively across the organization and business functions
  • Experience in developing/creating thought leadership is a plus
  • Proficient in Excel (pivot tables, keyboard shortcuts, etc.), PowerPoint, and Google Slides
  • You’re comfortable in a dynamic environment and can “roll with the punches”
  • You’re collaborative and a true team-player equipped with a voice you’re not afraid to use it

A LITTLE MORE ABOUT US:

PCH is more than just the Prize Patrol! We are both a leading direct-to-consumer company and a media B2B platform solution, offering a unique blend of curated multi-channel shopping and digital entertainment across a network of web and app-based properties. With 70+ years of experience and having attracted more than 170M people to participate in our free-to-play chances to win experiences, we’re a trusted partner to brands who are looking to create value exchanges with their consumers and prospects.

Also, bet you didn’t know:

  • We have 54M Authenticated Users
  • 3X better performing audiences based on conversion rate, click through rate and CPC efficiencies.
  • 90B Tokens are redeemed every day in our Redemption Center for great prizes and giveaways
  • 5,000+ data attributes across our owned audiences
  • Top 15 in total visits for our category (according to comScore)
  • Match Rates of 90%+
  • 10X Higher CTR on Email than industry average

PCH is an Equal Opportunity Employer

The salary range is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, years of relevant experience, education, skills, credentials, budget and internal factors).

Publishers Clearing House (PCH) Media

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Expiration date:
05-13-2024

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