About Samsung Services
Samsung Services is a fast-growing business unit of Samsung Electronics with a focus on developing and marketing premium content and services accessible across Samsung devices. Our services portfolio spans Media, Gaming, and Lifestyle categories, with key products including Samsung TV Plus, Samsung Gaming Hub, Samsung Art Store, Samsung Galaxy Store, and Samsung News.
Summary
We are looking for a Director or Senior-level Marketing Manager for a portfolio of Samsung mobile apps/services for Galaxy devices including Samsung Gaming Hub, Samsung Galaxy Store, and Samsung News. In this role you will develop go-to-market plans and execute across a variety of campaigns, lifecycle comms, social content, partner programs, and industry events. As a key member of the cross-functional team, your impact will be felt across our Services business, driving increased awareness, user growth, and engagement. This role will report to the Head of Marketing, TV & Mobile Services.
Responsibilities
● Lead go-to-market strategy and planning for Samsung gaming apps/services in NA
● Develop campaigns, lifecycle comms, social media content, partner programs, community events, and other marketing initiatives on and off-platform to achieve our business goals.
● Collaborate with priority partners and publishers to define a content marketing calendar, align marketing plans, and support their biggest titles and offers on our platforms.
● Brief and manage external agencies to ensure timely delivery of creative assets.
● Report the impact of marketing campaigns and initiatives.
● Partner closely with Product, BD/Partnerships, Creative and other teams in NA and Korean HQ to ensure our go-to-market planning and execution is seamlessly integrated.
Skills and Qualifications
● Passionate about media and entertainment and interested in how cloud/streaming technology will shape the future of content experiences, business models, and communities.
● 12+ years experience in digital and mobile marketing roles, with at least 3+ years leading day-to-day marketing execution for a consumer mobile app/service.
● Experience hiring and managing a high-performing team, but also comfortable operating independently with lean resources when needed.
● Deep experience leading campaign development from briefing to integrated execution, including online video, digital and mobile ads, paid acquisition, social media, website landing pages, comms initiatives and event activations.
● Experience managing and optimizing a lifecycle marketing program through Braze or similar platforms, including email, push notifications, and multi-channel automations.
● Experience working with data analysts to measure, analyze, and report the impact of marketing initiatives, including brand lift, user acquisition, and retention/engagement.
● Experience partnering closely with Product, UX, and Research teams to understand the needs of a target segment and develop product marketing plans to meet those needs.
● Excellent communicator, able to clearly articulate strategic plans, provide timely updates to execs, and ensure alignment with cross-functional stakeholders.
● Comfortable operating in a dynamic and sometimes ambiguous environment where teams may need to rapidly evolve plans as business priorities change.
● Organized, detail-oriented, and focused on driving measurable business impact.
Samsung Electronics America
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