We are seeking a driven and creative individual to lead our communications department. This position requires strategic problem-solving, creative development, and brand loyalty to maintain and expand our organizational presence and advocate relations
The position is with a pro-life advocacy organization. Agreement with the positions and goals of Oregon Right to Life is required, along with a working knowledge of pro-life topics.
The purpose and role of this position is to manage, develop, and execute public relations and communications strategies and initiatives. The ideal candidate would work closely with our Executive Director and key program staff to build strategies, inspire, empower and develop advocates, and drive our communications to deliver results. They can adapt easily to new situations, people, cultures, and technology by choosing the right skill set at the right moment and place. Can appropriately challenge the status quo; never satisfied and always looking to improve.
Essential Duties and Responsibilities
Communications:
- Establish and drive multi-channel communications strategies
- Prepare or manage all communications, digital and physical
- Write, design, create, and distribute high-quality communications materials
- Track engagement across various platforms and make data-driven decisions
- Facilitate the creation of the budget for the communications team and ensure compliance
Brand Management:
- Acts as frontline brand manager with advocates in real time and on various web platforms. Includes utilizing applicable staff and volunteers for direct interaction
- Maintain brand voice and integrity across all platforms
- Responsible for tracking and evaluating all online activities of organization
- Work with staff and volunteers to develop and maintain a strategic perspective and use social networking and communications tools in line with ORTL mission
- Research and pursue communications training opportunities for self and appropriate staff
Press Relations:
- Manage ORTL interaction with online, print and broadcast press
- Manage media relations and develop contacts with media members. Includes review of ORTL mentions in media and suggesting corrections if needed.
- Pursue and maximize media opportunities for ORTL
- Develop written press materials – releases, talking points, story pitches – and manage approval process
- Schedule phone and live press interviews
- Facilitate interviews, serve as spokesperson and when required identify internal spokespersons
Oregon Right to Life
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