Digital Marketing Manager

Location: New York City, New York

Salary: $60,000-$65,000 USD

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.

Find a job that lets your imagination run wild!

WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first, and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.

To work at WildBrain means you get to create stories that lets imaginations run wild. Join our team today to become part of the story!

About the Role

WildBrain is looking for a Digital Marketing Manager to support the development of digital, commercial and marketing strategies for our Kids & Family brands and franchises including Teletubbies, Caillou, Strawberry Shortcake and more.

Reporting to the Digital Marketing Strategist, you will be responsible for the day-to-day operation and maintenance of a number of digital and social channels. Working closely with Franchise, Production, Distribution and Paid Media, you will execute on a strategy to grow adult, parent and child audiences online.

The Digital Marketing team’s purpose is to build addressable audiences and communities across social, website and other digital platforms. We curate and commission content that captivates audiences and delivers attribution back to WildBrain brands, franchises and services – with the ultimate goal of driving both direct and indirect revenue.

Responsibilities

• Collaborate with the Director, Digital Marketing Strategist and relevant stakeholders to develop strategy and manage/oversee projects and campaigns, ensuring creative solutions are aligned to strategy and brief
• Accountable for the management and performance of a portfolio of platforms from concept to execution, including content creation and scheduling, brand and editorial, community management and growth, as well as guidelines and best practices
• Manage monthly always-on social budget with Paid Media team; includes building social ads to support commercial activations and partnerships
• Build strong relationships with key stakeholders in Franchise, CPLG, Distribution and Production; presenting and representing on behalf of Digital Marketing
• Develop and manage annual digital editorial calendar in-line with franchise plans
• Support delivery of commercial, product and licensing needs for your Brand/s, and oversee brand-related elements of YouTube activity
• Conduct regular reporting and provide insights into digital platform and content performance
• Management of external agencies, ensuring all operational functions are fulfilled, targets are met, and best practices are employed
• Ensure all material and activity is of appropriate quality and complies with relevant guidelines and procedures; actioning the correct functioning of escalation and issue management procedures, as needed
• Maintain alignment between community interactions on various channels and our established strategy, ensuring they reflect the brand’s voice. Additionally, transform our agreed-upon strategy into creative briefs effectively

Qualifications

• Proven background in content creation within a digital space to build and engage online audiences
• Proficient in Adobe Photoshop, Canva (or similar platforms) and video editing software, with a detailed eye for design
• Expert knowledge of social media platforms, specifically Facebook, Instagram and TikTok, as well as Business/Ads Manager platforms and social scheduling and listening tools
• Sound knowledge of managing global digital channels (Social, Web, CRM)
• Experience with data analytics tools and campaign measurement, with the ability to interpret data and recognize the story it tells
• Experience managing multiple campaigns and projects, executing a strategic plan with a digital focus
• Ability to adapt to a rapidly changing environment; keeping up to date with current industry trends, developing skills according to the changing needs of the business
• Cultivate and nurture meaningful relationships with key stakeholders, fostering collaboration, trust, and long-term partnerships to drive mutual success and achieve organizational goals
• Demonstrate exceptional organizational skills to efficiently manage multiple tasks and projects simultaneously, ensuring seamless workflow and consistently meeting tight deadlines
• Passion for TV, innovative digital brands and children’s content

What We Offer

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP/401K matching, plus bonus time-off, because you deserve it!

Our Commitment

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.

About WildBrain

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.

WildBrain