Justin Alexander is a world leader in designing, manufacturing and distributing bridal fashion. Today, its brands include Justin Alexander, Justin Alexander Signature, Adore by Justin Alexander, Lillian West, Sincerity Bridal, Thanks & Goodluck, Viktor&Rolf Mariage, and Savannah Miller. Justin Alexander is a private, family-owned company with offices in New Jersey, the United Kingdom, the Netherlands and Hong Kong, and its collections are sold by more than 2,200 authorized retailers worldwide.
Justin Alexander’s Art Director will be accountable for the ideation, strategy development, communication and deployment of Justin Alexander Group’s visual output both physically and digitally, including all product photography shoots, event and trade show design. This person will report directly to the Creative Director, and work closely with strategists, corporate Events Manager, and the greater team to ensure the brand aesthetic is being successfully translated consistently across all touchpoints.
The ideal candidate should have experience in the bridal industry, a solid technical grasp of digital photography and imaging as well as the ability to capture and bring to life the essence of multiple brands under the Justin Alexander Group. A stellar design sensibility and skill set is also desired for the development of online and offline creative assets.
Art Director Job Description:
This is a multifaceted role, serving an essential function within the Marketing Department and the business.
The Role:
- Develop, execute, and maintain a creative vision across a portfolio of brands under the Justin Alexander Group.
- Understand marketing initiatives, strategic positioning and target audience.
- Articulate ideas and demonstrate a willingness to bring new ideas to the forefront, while researching trends, competition, aspirational brands and best practices.
- Problem solving and troubleshooting – solution oriented
- General support of creative team as necessary.
- Must be able to thrive in a fast-paced, high-volume environment
- Technical skills preferred
Content Creation:
- Art direct and produce product and on-figure photo shoots for lookbook and campaign shoots from concept to final execution with deadlines.
- Partner with the on-set producer to oversee the day-to-day photo shoots
- Create visually distinctive and engaging imagery for the web, brochures and magazines while maintaining the brand’s style
- Selects images and manages markups and retouching of all on figure and still life product imagery.
- Oversee hair, makeup and models to make sure the look and feel of the season and brand is accurately being represented and maintain consistency throughout the shoots
- Supervise all pre-and post-production work for all imagery and videos in coordination with merchandising team and other stakeholders by providing clear directions and assigning responsibilities to tight deadlines are met
- Collaborate with the Marketing Director, Creative Director and Photographers to deliver consistent, high quality and on brand product and on figure photography
Graphics / Marketing / Web:
- Select seasonal key images across all brands and seasons in partnership with strategy team for marketing purposes.
- Have a solid understanding of site functionality, architecture, intuitive user interfaces, and navigation.
- Design development and communicate to website creative, email marketing and offline assets.
- Assure that all marketing / advertising timelines, guidelines and regulations are followed.
Events:
- Plans creates and set up seasonal showroom and tradeshow displays .
- Ideate and help execute fashion show concepts.
About YOU:
- 5+ years work experience, including art direction, design and event design.
- Bridal fashion experience preferred.
- Passion for content-creation .
- Full understanding of branding and brand right creative.
- Strong project and process management skills.
- Strong organizational and time management skills.
- Ability to multi-task and work in a fast-paced environment.
- Strong communication and presentation skills – both written and verbal – with all levels.
- Full working knowledge of Adobe creative suite.
- Strong knowledge of photo imaging and retouching.
- Working knowledge of capture software.
- The ideal candidate will have a strong background in design, excellent leadership skills, and experience managing / project managing a team.
Justin Alexander
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