Digital Marketing Manager
The ideal candidate should have a solid background in developing and implementing effective marketing strategies. A proven track record in Digital Marketing (Social, Email, Analytics, SEO, SEM) and content development (blog posts, website, tradeshow and sales materials) Must show a willingness to evaluate emerging marketing and tech tool trends and inbound content software. The Marketing Manager will lead and direct a small marketing team being responsible for creating and executing the marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Responsibilities
• Build compelling, integrated marketing programs using a mix of platforms to grow sales and brand awareness
• Experience managing SEO/SEM, website optimization, email, and social media campaigns.
• Collaborate with internal teams and customers to create technical blog posts, white papers, email campaigns, landing pages and sales presentations
• Track and report the outcomes of marketing programs to the Marketing and Sales Directors COO
• Manage market research initiatives, including competitive intelligence
• Support the Marketing and Sales Directors to develop strategies and implement campaigns for sales generation
• Develop an understanding of our target audiences and how they consume content
• Manage supplier relationships. Build processes for repeatable and scalable branding activities
• Daily management of the marketing department
Requirements:
• Bachelor’s degree in Marketing or equivalent experience in the marketing management
• Strong writing and research skills experience with brand
• Strong experience with inbound marketing tools such as HubSpot
• Working knowledge with MS Office, MS Excel, Adobe Photoshop, Adobe InDesign, Video Editing, SEO, Data Analytics
LHH
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