Position Summary:
The Marketing Manager is a critical role in our Valves & Actuation group, responsible for management of a wide range of tasks, including social media management, email campaign management, graphic design, photo and video capture/editing, and website management. Additionally, the Marketing Manager will be accountable for reporting and tracking, resource organization, swag management, as well as conducting market research and data collection. This role requires a versatile marketing professional with a well-rounded skill set and the ability to work in a fast-paced environment.
Key Responsibilities:
- Oversee and manage all marketing initiatives within the Valves & Actuation group.
- Develop and execute effective social media strategies to enhance brand visibility and customer engagement.
- Manage email campaigns, including the design and distribution of compelling email content.
- Oversee graphic design efforts for various marketing materials, ensuring consistency with brand guidelines.
- Handle photo and video capture and editing tasks to create engaging visual content.
- Manage the organization’s website, ensuring up-to-date and relevant content.
- Generate and interpret marketing reports and tracking data to evaluate effectiveness and drive strategy improvement.
- Organize and manage marketing resources effectively to maximize efficiency.
- Oversee swag management, ensuring availability and appropriateness of promotional materials.
- Conduct market research and collect data to understand market trends, customer behavior, and competitive positioning.
Requirements
Education and Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience as a Marketing Manager or a similar role.
- Proficiency in social media management and email campaign management.
- Solid experience with graphic design, photo and video capture/editing.
- Familiarity with website management best practices.
- Strong analytical skills, with experience in reporting and tracking marketing data.
- Knowledge of market research techniques and data analysis.
- Exceptional verbal and written communication skills.
- Ability to multitask and prioritize effectively in a fast-paced environment.
- Strong organizational skills with a keen eye for detail.
Supervisory Responsibilities: None
Travel: Less than 25%
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