The Brand Manager (Merchandise and Tabletop) plays a key role within the Skybound Entertainment consumer products division where we are launching video games, board games, collectibles, and merchandise for diehard fans, community, and loyal customers.
The Brand Manager (Merchandise and Tabletop) will be responsible for creating and executing brand strategy and go-to-market campaigns for all product launches coming out of the group.
The candidate will be responsible for working with internal and external partners to support the brand strategy for all functions within the group, from merchandise to collectibles, tabletop games and more. As the subject matter expert on merchandise brand management, this role has room for significant growth and increased management potential.
At Skybound, we build global franchises. We’ve been the home of The Walking Dead and Invincible since 2010 and are leaders in creating universes that become pop culture phenomena from our library of over 150 properties, including the emerging tentpole Impact Winter.
We’ve made Skybound a home for millions of fans and make sure to connect with them daily – whether it be in-person or online. We’re fans of our fans and are constantly exploring new ways to interact with them.
The ideal candidate is a self-starter with critical thinking skills and is comfortable managing deadlines. The role requires the candidate to display resourcefulness and initiative, while supporting the needs of the business. They will be familiar, if not well-versed in the world of direct-to-consumer, merchandise, tabletop games, digital media, with an emphasis on collectibles, pop-culture and comics IP.
Reports: This position will report to Head of VP of Product & Strategy
Responsibilities: Responsibilities include, but are not limited to:
- Develop brand positioning, target audiences, values, and marketing strategies.
- Create brand decks for internal and external partners.
- Create go-to-market strategy for product launches and coordinate with cross-functional teams to facilitate execution.
- Develop relationships with digital influencers, partners, and brands to develop unique campaigns for product launches.
- Manage calendar and project milestones for all releases.
- Manage asset creation (such as key art, ads, websites, etc.), with creative services group as well as manage photoshoots for all product launches.
- Be a “Brand Ambassador” between DTC, Production, PR, Sales and Social Media teams while updating key internal stakeholders on primary beats and asset timelines.
- Support team with ideas for developing new product offerings.
- Gather consumer insights to create marketing plans that effectively set objectives, key messaging, positioning, and identify target audiences.
- Partner with the sales and marketing analytics teams to monitor category performance across e-commerce.
Basic Qualifications:
- Bachelor’s degree in business administration or marketing.
- Significant relationships in the influencer and digital content space.
- 3+ years experience in a brand management or marketing role.
- Direct experience managing brand management and marketing budgets.
- Experience building and scaling communities across social media.
- Familiarity with creating content for social media platforms.
Job Type: Regular, Full-Time
Salary Range: $72,000-76,000
- Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc.
- The salary range listed is just one component of the total compensation package for employees
- Compensation decisions are dependent on circumstances of each role
Skybound offers a wide array of benefits including medical, dental, vision, life insurance, flexible spending and dependent care accounts, as well as free counseling through our Employee Assistance Program (EAP). We also offer a 401K plan with 4% match, 12 weeks of paid parental leave, generous time off, wellness benefits, and tuition reimbursement. This role may also qualify for a possible discretionary bonus annually.
Company Overview
Skybound is a multiplatform content company working closely with creators and their intellectual properties, extending stories and universes to new platforms, including comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to critically-acclaimed global franchises, including The Walking Dead and Invincible.
Skybound Games produces, publishes and distributes video and tabletop games across all genres, including the multi-million-unit selling The Walking Dead video game series. In addition to our wholly-owned franchises, we work with independent developers to foster and create original games with compelling characters and worlds, strong creator and artistic focus, and innovative approaches to engaging genres.
Equal Opportunity Employer
At Skybound we value diversity and are looking for extraordinary employees of all backgrounds! Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. In addition to federal law requirements, Skybound complies with all applicable state and local laws governing nondiscrimination.
Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance.
Skybound Entertainment
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