As a Product Marketing Manager at Blume Global, a WiseTech Global company, you are responsible for the global go-to-market strategy for offerings within our digital supply chain platform. These include International and Domestic Transportation Management Solutions. You are responsible for developing targeted product messaging and positioning, value propositions, thought leadership, analyst relations and marketing/sales enablement programs to sell into various market categories. You collaborate with a number of internal teams, including marketing, sales, and product management, to drive adoption of our offerings by supply chain professionals located globally. MUST have strong knowledge/experience in Shipping and/or Rail industry.
Ideally, you are a strategic thinker, highly collaborative, organized and passionate about our solutions. You thrive on delivering with urgency against aggressive targets and shifting priorities, and you have the ability to understand, translate and communicate complex capabilities into tangible business benefits and value propositions.
Summary Key Focus Areas:
- Market Position – develop product positioning and messaging that is clear, defensible and differentiates the product in the market
- Market Intelligence – be the expert on the buyers, how they buy and their buying criteria; be the expert on the competition and how to beat them
- Product Launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Determine product-specific GTM strategy
- Sales Enablement Content – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process
Responsibilities Include:
- Develop the buyer’s journey, define key offers and determine go-to-market strategies, plans and programs
- Drive key product launches within the relevant customer segment and industries
- Acquire deep insight into the markets with respect to customers, trends and competition
- Leverage key customer insights and data to develop accurate, relevant and impactful messaging, and work with internal teams to ensure its implementation across all channels
- Create customer personas/profiles, and identify and promote key use cases, that will help inform all messaging and marketing activities
- Create go-to-market collateral, sales material and competitive intelligence information to drive demand and enable the sales team; partner closely with cross-functional teams to deliver launch and campaign assets
- Build relevant sales plays, and support the enablement team in global sales training efforts
- Turn customers into key evangelists; manage customer reference pipeline, leveraging the existing customer base to speed the sales cycle
- Be a subject matter expert and evangelist for the product through social media amplification, analyst and public relations programs.
Summary Skills and Qualifications:
Product Marketing, Understanding the Customer/Markets (Shipper and/or Rail), Analyst Relations, Competitive Analysis, Sales Planning, Team Collaboration.
Requirements:
- 5 years product marketing for enterprise software solutions, Transportation Management Systems ideally
- 5+ years of operations background in one of these 2 industries; Shipper or Rail
- Energetic evangelist with a passion to drive market adoption of our products, a great storyteller
- Expertise in written and interpersonal communications
- Strong collaborator and self-starter with the ability to assess and respond to competing and changing priorities
- Analytic mind & strong problem-solving capabilities with a proven ability to analyze concepts, strategic opportunities and competitive threats
- Flexible and adaptable to changing priorities and deadlines
- Excellent organizational skills and a focus and attention to detail
- Presentation skills to communicate complex subjects to C-level executives, including public speaking
- BA/BS required or equivalent in marketing / communications related discipline
Blume Global
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