Location:
NC, United States
Production Type:
Entertainment jobs & Crew
Job Type:
Staff / Crew
Required Skill:
Videography
Job Summary:
Source insights and measuring programs in support of developing key insights and analytics to support the FMC, MMC, EVP, and OND portfolio plans. Formulate and recommend adjustments to brand marketing based on data analysis.
WHAT YOU WILL DO
Duties and Responsibilities:
(This list is not exhaustive and may be supplemented as necessary by the Company)
· Develop key insights and analytics to support FMC, MMC, EVP, and OND brand portfolios.
· Source insights and measure program effectiveness related to the brand portfolio plans.
· Formulate and recommend adjustments to brand marketing plans based on data analysis.
· Identify, monitor, analyze, and report on drivers of changes in brand and market performance.
· Manage a process of regularly analyzing competitive performance data to proactively identify areas of concern or opportunity and recommend tactical plans to align with brand and company objectives.
· Conduct market opportunity analysis to support new product launches and current product expansion campaigns.
· Incorporate consumer research and insights to further organizational understanding of adult consumer decision making and the impact on Company products and business.
· Partner with other areas of the Company and within Business Intelligence and Insights to provide analysis focused on the improvement of organizational intelligence.
· Perform other job-related duties as assigned.
Required Minimum Qualifications:
Education and Experience:
Knowledge of:
Skilled in:
Ability to:
Preferred Qualifications:
Experience:
Work Environment and Physical Demand:
This job description is intended to be generic in nature and describe the essential functions of the job. It is not necessarily an exhaustive list of all duties and responsibilities. The essential duties, functions and responsibilities, and overtime eligibility may vary based on the specific tasks assigned to the position.
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