Senior SEO Architect
Remote
$120k-$150k base (commensurate with experience) + 10% bonus
Full benefits
B2B organization is looking for a Sr. SEO Architect to provide strategic leadership, execution support and serve as the primary stakeholder for organic search marketing across the organization.
You’ll serve in a leadership role within the marketing team, working in close alignment with the Content Manager and other team members, contractors, and agencies to ensure maximum organic visibility across targeted converting audiences.
Primary Qualifications Required:
· 5+ years of full-time SEO experience at an in-house and/or agency is a MUST!
· Deep working knowledge of technical and on-page SEO is a MUST!
· Extensive experience using Google Search Console and GA4 required including creating goals, events, custom reporting with segment creation, etc.
· Advanced experience with SEMrush, Moz, Screaming Frog, Ahrefs, and other standard SEO tools and programs).
· Advanced Excel skills with reporting (Dashboard, Pivot, Vlookup, filters, validations, and other useful functions preferred.
· Working/intermediate knowledge of HTML, CSS, and JavaScript or React is required.
Responsibilities:
· Create and manage a strong SEO strategy to drive website traffic through organic searches.
· Develop SEO optimization strategies for the website by conducting keyword research and competitive analysis to understand opportunities and gaps.
· Design SEO-content strategies supportive of appropriate pillar and content cluster structures for achieving increased authoritative value.
· Leverage SEO platform insights such as SEMrush, Moz, or MarketMuse, to develop additional strategies or tactics to improve organic search performance.
· Lead organic search meetings with content team and eternal writing resources to discuss reporting, best practices and new content opportunities.
· Consult and provide recommendations to cross-functional teams to ensure pages or experiences are optimized for search engines.
· Create on-page recommendations across the site (technical and semantic) and off-page recommendations, implementing those recommendations when applicable.
· Recommend and implement technical SEO to lead to better crawling and indexing – such as XML sitemaps, site speed improvements, structured data markup, canonical tags, etc.
· Develop and execute an internal and external linking strategy, including documenting best practices.
· Continually audit the website for ongoing optimizations and also uncovering new optimization opportunities; working with the development team to execute recommendations.
· Remain updated on emerging SEO tactics and constantly evolving search engine algorithms.
· Analyze SEO campaign performance and user behaviors to make recommendations for future optimizations.
· Analyze competitive data to drive search marketing and continually improve online presence.
· Compile and present organic search reports to stakeholders and marketing dept.
· Brainstorm new and creative growth strategies while evaluating and altering current strategies.
· Measure and report performance of all organic search campaigns and assess against goals (ROI and KPIs).
· Evaluate emerging technologies and provide thought leadership/perspective for adoption.
· Evangelize SEO throughout the organization.
Additional Qualifications Desired:
· Bachelor’s degree in marketing, business, quantitative or analytical-related degree.
· Prior experience managing at least 1 direct report.
· Outstanding verbal, written and presentation skills and strong organizational skills.
· Prior experience conducting full SEO audits is required.
· Deep knowledge of SEO best practices including, but not limited to tactics surrounding keyword research, analysis, content, topic clustering, on-page optimization, site architecture, backlink auditing, core web vitals, page experience, google supported JSON schema markup, crawling and indexing, content consolidation and expiration and general SEO troubleshooting.
· Good understanding of how design and development can impact SEO with the ability to clearly articulate the importance of SEO functionality.
· Ability to analyze SEO reports in order to provide insights into campaigns based on the data required.
· Experience with conversion rate optimization, online user behavior, A/B and multivariant testing preferred.
· Ability to work in dependently with little supervision.
· Demonstrated ability to work effectively and diplomatically with colleagues, agency partners, contractors and corporate contacts across multiple communication methods and different time zones.
LHH
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