Sr. SEO/SEM Manager

Seeking SEO/SEM Digital Marketing EXPERT: Join our team as the Technical Authority and Search Owner.

• Do you devour industry blogs and read up on the latest SEO/SEM trends to make sure Google calls you for advice?
• Do you effortlessly juggle HTML tags and CSS stylesheets like a magician performing a mesmerizing trick?
• Do you possess an uncanny ability to decipher and predict search engine algorithm changes?

The Opportunity:

• Dominate all things search. Boom!
• This is a super-technical role for someone that truly loves the mechanics and magic of SEO, SEM, Websites, Paid Search, and everything Google.
• Report to the Marketing Leader and own all things search (organic and paid.)
• Support from IT, web dev, and content creators/production teams.
• On-site role at our headquarters in Birmingham, Alabama.

The Company:

MainStreet Family Care is a rocket-ship as we focus on MASSIVE REGIONAL EXPANSION. We are opening a new urgent care clinic every two weeks across the rural Southeast as we grow from 50 to over 75 clinics and beyond. We operate in 4 states (soon to be 5) and provide healthcare access in rural towns under our MainStreet and KidsStreet brands.

In Urgent Care, where every second counts, you will own our #1 acquisition channels and seize patients at the precise moment of their immediate need for care. Search, both organic and paid, is the core pillar of patient acquisition and it is critically important to the company and our ability to hit our growth goals.

The Role:

• You are the Search Guru. (Organic and Paid)
• Lead SEO strategy and execution as the SEO guru including keyword research, content pillars, content calendar, keyword strategy, page optimization, technical optimization, and domain authority development.
• Develop and execute innovative and data-supported Local SEO initiatives that put us on top of all rankings in Local Web, Mobile, Local-Pack, Google Maps, and Apple Maps platforms.
• Lead the creation and implementation of relevant and compelling search-optimized articles and content with the assistance of copywriters.
• Own the websites from a search perspective. Identify and execute high-impact optimization opportunities across the structure, navigation, pages, metadata, and content.
• Develop SEM strategies and execute paid search campaigns across Google, Bing and Apple maps.

Your Qualifications:

• Domination of all things SEO/SEM – 4+ years of hands-on SEO/SEM strategy experience and a proven track record of SEO wins and dominating SEM (e.g., designing, building, and optimizing highly successful paid search campaigns, delivering volume and best-in-class ROAS and ROI).
• You are great at WordPress backend and search optimization – 4+ years of website search related optimization and a proven track record of optimizing high-performing websites that deliver business growth.
• You understand how paid fits into dominating search and can run with the best of them in managing complementary paid aspects for overall search domination.
• Master of all the right tools – Google Search Console, Google Analytics, Google Ads, Excel, YouTube, WordPress, SEMrush, review management platforms (e.g. Review Trackers), and other search, web, and performance optimization tools.

If this is You, this is for You.

• You’re wicked smart.
• You’re at the cutting edge of SEO. You know every Google update inside and out and how to pivot your strategy and execution to always rank at the top of national and local search and drive more profitable organic traffic to your website than should be possible.
• You artfully create SEM campaigns that blow the doors off industry averages for volume of profitable conversions and ROAS.
• You are most excited about the work and the impact of completely rocking amazing SEO & SEM.
• You are BOTH strategic and hands-on.
• You love data and use it all the time to make decisions.
• You test and learn often as part of optimizing your marketing efforts and you’re not afraid to fail.
• You always look for ways to improve marketing and the company and you don’t have to be asked to do it.
• You are comfortable with the ownership of something that could make or break the company’s success.
• You love to learn/figure things out. We could give you an unknown tool/platform and you’d be an expert in a day.
• You move fast but with detail and purpose.
• While you enjoy your individual contribution to success, you also thoroughly enjoy winning as a team.

MainStreet Family Care