We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. We are connected in the way we think and the way we work. At the heart of our company are great people that
we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways. The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
To help with this, we’re looking for an outstanding Manager – someone who can lead a team of analysts, provide strategic data-driven recommendations to drive client goals, and collaborate with internal partners to drive cross-functional success. Sound like you?
What you’ll do:
As Manager, you’ll drive strategic marketing growth for clients and inspire a team of analysts and senior analysts. You’ll work to surpass client goals through creative and media analysis, brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy. This role is heavily focused on analysis of paid media creative and will integrate closely into the broader agency team that strategizes, creates and produces creative for a well-known brand recognized as a leader in advertising and marketing.
Day-to-day, your role includes:
- Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
- Building effective marketing strategies with other internal partners to optimize client budgets and programs
- Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
- Overseeing and assisting development of efficient ETL (extract, transform, load) processes for creative and paid media data sets
- Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
- Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
We’re looking for strong, impactful work experience, which typically includes:
- 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
- Experience managing a team
- Strong analytical, critical thinking, and problem solving skills
- Strong story-telling abilities, preferably with experience developing insights and communications to discerning and executive level audiences
- Fluency with Excel (including pivot tables, vlookups and other functions), SQL and/or other coding languages like Python
- Knowledge of digital data technologies (CDPs, Google/Adobe Analytics, digital pixel tracking, site tagging, etc.) a plus
- Experience automating data processing with APIs, databases, and/or automation tools like Alteryx is a plus
- Experience with data visualization tools like Power BI or Tableau is a plus
- A four-year college degree; advanced degree is a plus
- Passion for online advertising and emerging trends in the digital landscape
Digitas North America
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