Digital Media Analyst/Content Manager

National Rarities

National Rarities is a premier estate buying company based out of St. Louis, Missouri steadily growing over 50% year over year. Partnering with jewelers across the nation, National Rarities offers 3 to 4 day estate buying events that provide customers an opportunity to bring their unwanted valuables for an honest evaluation and a no-obligation offer. We offer a positive, innovative culture that balances goal-oriented rewards, on-the-job training, and quarterly team-building sessions to engage a self-driven efficient team.

Job Overview: 

National Rarities is looking for a Digital Media Analyst/Digital Content Manager to oversee the digital content and analyze results from campaigns designed to drive traffic to our buying events held nationwide. This person will research and identify ways to build our targeted audiences and paid media placements across multiple platforms and work hand in hand with our existing ad partners to create, manage, and analyze results of our paid and organic campaigns at over 600 events. Responsibilities include, but are not limited to: recommending ad budgets, creating campaigns, and analyzing data, researching consumer behavior, exploring market trends and implementing new ways to drive ideal traffic and increase ROI. 

To succeed in this role, applicants should have paid social campaign experience, and must be comfortable with processing and analyzing marketing data. The Digital Media Analyst/Digital content Manager will be responsible for ensuring successful digital campaigns through efficient use of client marketing budgets and appropriate audiences. This position will report to the Director of Marketing and will have opportunity for advancement at this fast paced company that is experiencing exponential growth year over year. 

 Preferred Employee Characteristics:

Reliable, professional, proactive, resourceful, creative, observant, diplomatic, efficient, team player, adaptable, trustworthy, forward thinker. 

Benefits (For Full-time Employment Only):

• 401(k) with company match
• 15 PTO days after 60 days
• Paid holidays
• Company contributions toward premiums for Employee Health, Vision, and Dental Insurance.
• Voluntary Short-Term Disability Insurance and Additional Life/AD&D Available
• Company paid Life/AD&D Insurance and Long-Term Disability
• Coverage for Health, Vision, Dental and Voluntary Life to eligible dependents

Pay: Based on experience, qualifications, availability. Benefits are contingent upon full-time employment.

Job Type: Full-time

Salary: $55,000-$80,000 per year depending on experience. (With Bonus Potential)

Office in St. Louis, remote work not offered. 

Requirements

• 3+ years of post graduate experience working with a variety of paid media channels, including; paid social, display, search, etc. 
• A minimum of 3+ years of day-to-day Paid Social and/or Paid Search campaign production and analytics (in-house or agency) required.
• Bachelor’s degree in Business Analytics, Statistics, Marketing or related field required. 
• CRM experience preferred.
• Proficiency in data analysis tools such as Excel, Google Sheets, or other data analysis software.
• Demonstrable experience with campaign planning, optimization, and analysis.
• Think adeptly around both creative and analytics, with an understanding of how they work together to drive a return on investment.
• Hands-on experience with digital ad platforms, including; Facebook Ads Manager and Google Ads. 
• Analyze campaign performance data and translate that analysis into key insights.
• Strong organizational skills and the ability to work within a fast paced growing environment and adapt to change while proactively identifying areas for workflow improvement.
• Experience with various graphics programs for example Photoshop, Lightroom, and After Effects. 
• Expertise in Google Analytics.
• In-depth understanding of SEM campaign strategies and SEO practices.
• Experience with website development is a plus (Shopify). 
• A working knowledge of digital marketing platforms and metrics, with an understanding of campaign settings and new innovations
• Self-starter with strong project management skills and attention to detail.

Key Responsibilities:

• Data Collection and Management:
• Collect and compile data from various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) and Google Analytics.
• Ensure data accuracy and maintain data integrity to create reliable and insightful reports.
• Social Media Performance Analysis:
• Analyze social media engagement metrics (likes, shares, comments, reach, etc.) to evaluate the success of content and campaigns.
• Identify trends and patterns in user behavior to optimize social media strategies.
• Measure and be responsible for increasing the ROI of online and offline advertising campaigns.
• Website Performance Analysis:
• Utilize Google Analytics to monitor website traffic, user behavior, and conversion rates.
• Conduct in-depth analysis of website metrics to identify opportunities for improvement and increased user engagement.
• Reporting and Visualization:
• Develop regular reports and dashboards to present key performance indicators (KPIs) to stakeholders and management.
• Use data visualization tools to present complex data in a clear and understandable manner.
• A/B Testing and Experimentation:
• Design and execute A/B tests to evaluate the effectiveness of different marketing strategies.
• Analyze test results to make data-driven recommendations for optimization.
• Competitive Analysis:
• Monitor and analyze competitor’s social media activities and online presence.
• Identify industry trends and best practices to inform our marketing strategies.
• Collaborative Decision Making:
• Work closely with the marketing team to align data analysis with business goals and objectives.
• Provide data-driven insights to support campaign planning and execution.
• Data Insights and Recommendations:
• Proactively identify areas for improvement based on data analysis and make recommendations for optimizing social media and marketing strategies. 
• Monitor budget distribution and performance of paid ad campaigns.
• Business Development:
• Work towards internalizing areas of paid advertising that is currently outsources and leading that program. 
• Stay on top of emerging trends and user behaviors with a passion for educating internal teams

National Rarities